females
Martha Stewart Redesigns Website for Fans and Ad Dollars
Martha Stewart Living Omnimedia Inc. (MSLO) has unveiled a new design for home and lifestyle site Marthastewart.com designed to draw in more of the female demographic, while increasing the value of ad impressions. “The estimated 102 million women online are clearly underserved in the lifestyle arena,” said Martha Stewart president Susan [...] more...
Psychologists Warn Against Sexualization of Girls in Media and Advertising
Too many sexualized images of girls and young women in media and advertising hurts their self-image and development, says a study released by the American Psychological Association (APA). According to the APA, sexualization occurs when a person’s value comes only from their sexual appeal, behavior, or appearance. The report combines psychological [...] more...
BabyCenter Takes Big Steps for Women at MIXX
The various events and speakers during Advertising Week offered a little something for everyone, whether your bag was branding, personal connections, mobile, broadband, online, or offline. This year, though, a common thread woven throughout the week is the subject of women. This demographic, in fact, appeared to be on the [...] more...
ADOTAS Advertising Week Conversations: Laura Marriott, Executive Director, Mobile Marketing Association
The wireless realm provides a one-on-one opportunity for marketers to reach consumers, and advertisers are increasingly tapping into the mobile channel to capitalize on this relationship. As mobile continues to evolve, many Advertising Week attendees will be eager to hear the latest developments, trends, and research that surround the topic. For [...] more...
Courting the Ladies: A Few Simple Truths About Marketing to Women Online
Marketing to women is a bit trickier than marketing to other demographics. Why, you ask? Well, a working woman and/or mother is already busy with work, kids, household chores and finding some personal time. At the end of their day they don’t have time to do a [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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