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Martha Stewart Redesigns Website for Fans and Ad Dollars

Written on: April 10th 2007
Author: Editor

Martha Stewart Living Omnimedia Inc. (MSLO) has unveiled a new design for home and lifestyle site Marthastewart.com designed to draw in more of the female demographic, while increasing the value of ad impressions. “The estimated 102 million women online are clearly underserved in the lifestyle arena,” said Martha Stewart president Susan [...] more...

Psychologists Warn Against Sexualization of Girls in Media and Advertising

Written on: February 20th 2007
Author: Editor

Too many sexualized images of girls and young women in media and advertising hurts their self-image and development, says a study released by the American Psychological Association (APA). According to the APA, sexualization occurs when a person’s value comes only from their sexual appeal, behavior, or appearance. The report combines psychological [...] more...

BabyCenter Takes Big Steps for Women at MIXX

Written on: September 27th 2006
Author: Lauren Kerensky

The various events and speakers during Advertising Week offered a little something for everyone, whether your bag was branding, personal connections, mobile, broadband, online, or offline. This year, though, a common thread woven throughout the week is the subject of women. This demographic, in fact, appeared to be on the [...] more...

ADOTAS Advertising Week Conversations: Laura Marriott, Executive Director, Mobile Marketing Association

Written on: September 26th 2006
Author: Lauren Kerensky

The wireless realm provides a one-on-one opportunity for marketers to reach consumers, and advertisers are increasingly tapping into the mobile channel to capitalize on this relationship. As mobile continues to evolve, many Advertising Week attendees will be eager to hear the latest developments, trends, and research that surround the topic. For [...] more...

BlogHer Launches Ad System for Female Bloggers

Written on: September 12th 2006
Author: Editor

BlogHer, a community dedicated to promoting expanding the opportunities available to female bloggers, initially launched a blog advertising service in May for parenting bloggers. Spurred on by demand, BlogHer has officially launched graphic and contextual blog ad network BlogHerAds for bloggers of all subjects. BlogHer manages all the technical details and [...] more...

Courting the Ladies: A Few Simple Truths About Marketing to Women Online

Written on: March 23rd 2006
Author: Robin Stanton

Marketing to women is a bit trickier than marketing to other demographics. Why, you ask? Well, a working woman and/or mother is already busy with work, kids, household chores and finding some personal time. At the end of their day they don’t have time to do a [...] more...

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Media Plan ’08: Look Out of the Window October 10th 2008
TV Advertising’s Future: A Long Paddle Upstream October 9th 2008
Conversion Mastery: How Professionals Get Top Conversions October 9th 2008
Out With the Old, in With the NEW October 8th 2008
Decision 2008, The Internet Changed Everything October 7th 2008

Features Archive

Spotlight

HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...