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Feed the Need: Surveying the Past, Present and Future of RSS

Written on: April 12th 2006
Author: Editor

As slow as the adoption of RSS and RSS advertising has been, it’s certainly here and not going anywhere anytime soon. With the influx of downloadable RSS applications, news aggregators and third party companies like Yahoo! offering the service; it’s cheap and available and has become one of the buzzword [...] more...

Maintaining Brand Integrity Within RSS Feed Advertising

Written on: April 12th 2006
Author: brandonerskine

RSS (Really Simple Syndication) has received a lot of attention recently as an additional channel for advertisers to deliver their message. By syndicating what search engine marketers have been singing for years, content more specifically, relevant content is delivered directly to the subscriber’s desktops via aggregators like My Yahoo! or [...] more...

Email Morphs Into A Feed: The Progression from Email to RSS Content Distribution & Marketing

Written on: January 31st 2006
Author: Chris Redlitz

Not long ago, email was emerging as the most powerful, ubiquitous communication mechanism on the planet; it was an easy, efficient, direct connection between people, businesses and commerce. The prospects for marketers seemed grand - a communication channel with current customers and a means for acquiring new ones. As we all [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...