feedburner

Google Tinkers With Old Toy Feedburner

Written on: October 26th 2010
Author: Gavin Dunaway

ADOTAS – RSS is dead; long live RSS! On the AdSense for Feeds blog, Google announced that it has finally revamped old toy Feedburner, which the search giant bought in 2007 for $100 million. The “new, experimental interface” bears a strong resemblance to Google Analytics, but the really beauty is within [...] more...

Park Place, Boardwalk, FeedBurner….Google Buys More Property

Written on: June 4th 2007
Author: Sarah Novotny

Google finally announced their long rumored acquisition of FeedBurner. FeedBurner is a small company of about 30 employees and although the exact financial details have not been released, Google will pay around $100 million for the platform that allows content creators to monetize their feeds with ads. FeedBurner also offers detailed [...] more...

An RSS Refresher: FeedBurner’s Brent Hill Fires Off on the State of Feed Management

Written on: December 13th 2006
Author: Kiran Aditham

It’s hard to believe six months have already passed since ADOTAS dove into RSS, as we surveyed execs from the medium’s top companies while getting an insider’s view on its current use and future potential. But since online marketing trends and technologies seem to emerge (and vanish) with the patience and [...] more...

FeedBurner Signs IT-Friendly Network

Written on: December 12th 2006
Author: Sarah Novotny

RSS feed management company FeedBurner has announced that it’s now handling all the RSS feeds for the Open Source Technology Group (OSTG), bringing FeedBurner-enhanced feeds to IT professionals and developers. The OSTG, which publishes sites like tech news site Slashdot, Open Source resource site SourceForge, and retail site ThinkGeek, reaches millions [...] more...

FeedBurner Buys BlogBeat

Written on: July 17th 2006
Author: Sarah Novotny

With the intention of expanding its blog analysis system, RSS feed management company FeedBurner has purchased BlogBeat, a blog analytics company. Nearly every blogging platform on the Internet generates a corresponding RSS feed, an XML document that can display a blog’s content within RSS reading software, or is used by [...] more...

Geffen Records Taps FeedBurner for New Online Marketing Initiatives

Written on: June 6th 2006
Author: Sarah Novotny

Geffen Records today announced that it has selected RSS feed management provider FeedBurner to manage Web feeds for its artists’ content, including Mary J. Blige, Lifehouse, Weezer, Snoop Dogg, Rob Zombie and others. Geffen will in turn be implementing the full suite of FeedBurner’s feed management services to add rich interactivity [...] more...

Feedburner’s Brent Hill Fires Off on the RSS Feeding Frenzy

Written on: April 12th 2006
Author: Kiran Aditham

In just two years’ time, RSS has become more layered than a wedding cake. Once advertising models and various technologies were implanted into this field of syndicated, bite-size feeds of news and information, it became increasingly difficult to separate the wheat from the chaff in terms of who was actually [...] more...

Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

View Results
Loading ...

Polls Archive

Latest News

Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »

Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »

News Archive

Features

Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
Case Study: Social Ad Effectiveness February 8th 2012
Video: “Build an SEO Foundation” Excerpt February 8th 2012
Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
How Social Targeting Can Lead to Discovery February 7th 2012

Features Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

Adotas

Where media buyers start online

Navigation

Supplementary Navigation