federated-media
Today’s Burning Question: Implications of Yahoo’s Tumblr Acquisition?
ADOTAS – Today we’ve solicited comments from industry leaders in response to the following Burning Question: “What will be the implications of Yahoo’s acquisition of Tumblr?” Here’s how they’ve responded: “Yahoo! is no stranger to large acquisitions, and its purchase of Tumblr is one that’s actually one of the smaller purchases the company has [...] more...
AFAIK: Wollf Olins, InMobi, Synthesio, Integral Ad Science
ADOTAS — Here are some midweek news items of note: GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! Angela Kyle (pictured) joins Wolff Olins this month as head of new business development for the US. In this role, she will help the firm uncover opportunities to partner with ambitious [...] more...
Today’s Burning Question: Is the Industry Overrun with Botnets?
ADOTAS – Inspired by recent coverage of the issue by both AdWeek and AdExchanger, we asked our panel of industry leaders: “Has botnet traffic increased exponentially in the age of programmatic buying and RTB, and if so, what can be done to combat it?” Here are their responses: “I don’t think this is a new [...] more...
Brown Steps Down, Battell Steps Back In as Federated Media CEO
Today Deanna Brown announced she is leaving her role as CEO of Federated Media Publishing (FMP). John Battelle will assume the duties of CEO in addition to his current role as Executive Chairman of the Board. Battelle founded FMP in 2005 and is eager to lead the company as it embraces [...] more...
Today’s Burning Question: Are Ad Sales People Becoming Irrelevant? (Pt. 2)
… Previous “The answer is: no. The advertising ecosystem will likely always need a direct salesforce. What it doesn’t need however is more people to sell, traffic and optimize standardized banner ads – programmatic mechanisms are clearly compressing these taxes out of the system. The need for a qualified, educated direct sales team to connect [...] more...
AFAIK: SpotXchange, Federated Media, DG Media Mind, The Weather Company, Viralheat, Integral Ad Science, Tealium, Dailybreak, Undertone, Yieldex
Here’s what cropped up on our virtual radar this week: SpotXchange, which bills itself as the largest global marketplace of digital video ad inventory, has experienced explosive growth in its video RTB marketplace as the platform saw 10 times the revenue growth and a 596% increase in global bid requests from 2011 [...] more...
Today’s Burning Question: The Atlantic’s Sponsored Scientology Story Debacle
Today’s Burning Question from Adotas is: ”What can be learned from The Atlantic’s Scientology Sponsored Story debacle?” Here’s how our industry contacts weighed in: “The fact that there is so much internal and external strife at The Atlantic about native ads is not surprising. Ads that appear as content, such as native ads, [...] more...
Federated Media Executives Jump Ship, Swim to Startup LinkSmart
Federated Media announced last Friday that it is closing down its direct display advertising side of the business, laying off 24 employees in the process. Currently with over 180 million monthly unique page views, Federated Media, founded by John Battelle (pictured), is one of the top ad agencies in the [...] more...
Sharethrough Announces New Funding Round to Further Scale Native Video Ads
SAN FRANCISCO (October 11, 2012) –Sharethrough, the native video advertising company, today announced that it has raised $5 million in a Series B round from existing investors North Bridge Venture Partners and Floodgate. The new funding will be used to expand the adoption of the Sharethrough Sponsored Video platform by [...] more...
Federated Media Gets Mighty Mid-Tail Haul With Lijit Acquisition
ADOTAS – “We provide the business half of a CMS platform,” Lijit COO Walter Knapp said when describing his company’s mid-tail publisher monetization service back in February. The company has pushed itself as a true supply-side platform/partner for mid-tail sites, providing both typical website services via widgets as well as ad [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Adotas Poll: Pay Music Service Will Have Most Affect On Google’s Bottom Line May 24th 2013 ADOTAS – In last week’s poll, we asked our readers: [...] more »
- Report: Tremor Video Files for IPO May 24th 2013 ADOTAS – Are our readers incredibly influential, or are they [...] more »
- How to Make Lead Exchange Work May 24th 2013 ADOTAS — The idea of lead exchanges has hardly been [...] more »
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013 ADOTAS — In the next five years the ticket market [...] more »
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013 ADOTAS (via Edelman Digital) — Pinterest has always been defined [...] more »
- Six Mistakes You’re Making with Landing Pages May 23rd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
- Why Cheap Affiliate Management Does Not Work May 23rd 2013 ADOTAS – More often than not, companies that are not [...] more »
Features
- How to Make Lead Exchange Work May 24th 2013
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013
- Six Mistakes You’re Making with Landing Pages May 23rd 2013
- Why Cheap Affiliate Management Does Not Work May 23rd 2013
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