federated-media
Federated Media Gets Mighty Mid-Tail Haul With Lijit Acquisition
ADOTAS – “We provide the business half of a CMS platform,” Lijit COO Walter Knapp said when describing his company’s mid-tail publisher monetization service back in February. The company has pushed itself as a true supply-side platform/partner for mid-tail sites, providing both typical website services via widgets as well as ad [...] more...
Digg poaches Federated Media, and Yahoo executive escapes
ADOTAS — A quick news glance around the webosphere. Digg poaches Federated Media’s Chief Revenue Officer, Chas Edwards. (Techcrunch) Yahoo media executive Jeff Dossett heads to AdventureLink as CEO. (AllthingsD) Casual Gamer Heyzap Raises Over $500K In A Seed Round. (Paidcontent) Facebook’s New Russian Shareholder Planning Its Own IPO. (NYTimes) I do note that [...] more...
Microsoft whines about Google, and publishers should worry about Yahoo ruling
ADOTAS — A quick news glance around the web. Microsoft to EU: cut me down, and Google will rule the world. (The Register) In a case that should scare web publishers, a federal court said Yahoo could be liable for not deleting a lewd post. (MediaPost) (Of course this is the “controversial [...] more...
FM Unveils Toolbox To Monetize Social Ads
ADOTAS – “Getting beyond the click” to understand what increasingly cynical Web users want from ads is essential – especially in the social media universe. Federated Media, which runs the largest independent blog network, has unveiled a new tool to address the issue. The Conversational Marketing Toolbox was introduced at to [...] more...
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Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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