federal-trade-commission
DeLonghi brand fail spotlights Amazon review scams
ADOTAS — Online product reviews are a good way to gain insight into purchases. Recommendations from personal acquaintances or opinions posted by consumers online are the most trusted forms of advertising, according to a recent Nielsen study. Ninety percent of consumers surveyed noted that they trust recommendations from people they know, [...] more...
Is the government coming for you?
DM CONFIDENTIAL — Given the marketing tactics that currently drive so much of the volume in the performance marketing space, articles headlining with “FTC Looks to Regulate Blogger Credibility” or “FTC Change in Endorsement and Testimonial Policy” should make any in our space’s heart palpitate a little faster and sit [...] more...
FTC and behavioral targeting practices
ADOTAS — Although the FTC allows self-regulation by companies which practice behavioral targeting, it wants companies to do a better job of protecting consumers. If behavioral targeting practitioners do not inform consumers of being behaviorally targeted or misuse the information they collect, Congressional legislation or FTC regulation could be passed. Previously [...] more...
The FTC steps into the social media fray – so what do we do now?
ADOTAS — It seems we in the ad industry are not the only ones noticing the increase in paid blogging (and here’s an example that makes us all cringe). By now, we’ve all seen the FTC’s proposed updated set of guidelines for testimonials and endorsements. There won’t be a decision until [...] more...
Twitter marketing, direct mail and affiliate linking defended
ADOTAS — Some of the reader comments on this past week’s news. Email sails as direct mail fails Bruce Biegel: “Since when is email revenue up to $12BB? Have seen alot of numbers in the past on email but never close to this? Also since email arguably does not work well for marketing acquisition, [...] more...
FTC closely watching Google, Yahoo, Facebook and the Network Advertising Initiative
ADOTAS — Online advertising companies believe that voluntary standards are the best way to police tracking online, but the Federal Trade Commission might not be so sure.As a conclusion from speaking with to FTC Director Charles Harwood at the Tech Policy Summit last week, he believes users must be aware [...] more...
Needed: a mobile advertising, marketing model
ADOTAS EXCLUSIVE — If the mobile industry allows itself to evolve in the haphazard way the Internet did, the growth of mobile advertising will be severely hampered. Advertisers want to reach a highly-targeted audience at scale. Effective targeting outside of search requires tracking consumer behavior and carries serious privacy concerns. With [...] more...
Fed online privacy guidelines slammed
ADOTAS — Some privacy groups weren’t exactly thrilled with the Federal Trade Commission’s recommendations on how the ad industry should protect online user data. Here are some of the responses: “The commission embraced a narrow intellectual framework as it examined online marketing and data collection for this proceeding. Since 2001, the Bush FTC [...] more...
Feds to ad industry: protect data or we will
ADOTAS – The federal government wants the ad industry to implement stronger privacy protections when it comes to behavioral targeting or it will do it for them. In the Federal Trade Commission’s 48-page Staff Report on Behavioral Advertising, there are four principles, which are voluntary at this point. - Transparency and Consumer Control: [...] more...
No More Hurdles for Google-DoubleClick
ADOTAS — European regulators today approved the Google-DoubleClick deal, as anticipated. The European Commission said Google’s acquisition does not pose a significant threat to competition in the online ad market. The regulators said Microsoft Corp., Yahoo Inc. and AOL present strong and “credible” competition, even in the face of a Google-DoubleClick [...] more...
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Latest News
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
- Being Social Can Give You Viruses… New Scare March 18th 2010 ADOTAS – McAfee Inc. has come out with some bad [...] more »
- AppNexus Officially Launches Ad Platform Fueling the Real-Time Bidding Revolution in Display Advertising March 17th 2010 ADOTAS – AppNexus announced the launch of its advanced ad [...] more »
- Discovery Communications Partners With Pointroll to Launch DIG@TORIAL March 17th 2010 ADOTAS – PointRoll, a subsidiary of Gannett Co., Inc., has [...] more »
- Evolve Umbrella Planted in the Pub Garden March 17th 2010 ADOTAS – Marvel is a great brand and Marvel.com is [...] more »
- Google and China Continue High Risk Chess Game March 17th 2010 ADOTAS – Chinese firms selling advertising space on Google’s search [...] more »
Features
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
- Secret Salsa Recipe: The Best Digital Marketing Mix March 11th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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