Hiring Round-Up: eXelate, FatTail, WebTrends

Kathleen — Tue, 25 Nov 2008 15:11:48 +0000

ADOTAS – Nancy Rampulla has joined targeting data exchange eXelate as its director of network development. Rampulla will be responsible for growing the “buy” side of eXelate’s eXchange. She will work with eXelate’s network customers, which include 10 of comScore’s top-25 ad networks, as well as advertising optimization engines and leading online agencies who utilize non-PII data from the eXchange to improve the targeting of their advertising campaigns. She hails from the display ad network Active Response Group, where she was senior vice president of display advertising.

FatTail, an online advertising optimization software shop, has brought Ali Bohra on board as vice president of product management. Prior to FatTail, Bohra was with IAC where he served as director of operations.

WebTrends, a provider of Web analytics and online marketing solutions, has added Jascha Kaykas-Wolff as vice president of marketing. A former WebTrends customer, Kaykas-Wolff now oversees all WebTrends marketing, including overall strategy, branding, demand generation, advertising and public relations. Kaykas-Wolff joins WebTrends from Alvarez & Marsal Business Consulting, LLC, where he served as a director, driving the growth of its eCommerce specialty service line. He previously held several senior management roles at Microsoft.

FatTail Captures $3M Funding Round

Kathleen — Wed, 15 Oct 2008 14:58:28 +0000

ADOTAS – Online advertising software gurus FatTail just snagged $3 million in a round of Series A financing. It was led by Velocity Interactive Group, whose partners include former AOL Chief Executive Jonathan F. Miller and former Fox Interactive Media President Ross Levinsohn, with participation by Ted Meisel, former Overture CEO and former president of Yahoo Search Marketing, and others.

As part of the deal, Levinsohn will join FatTail’s board.

The company said it will use the funds to develop and launch its new sales optimization software products, slated to be available next year.

“We understand from experience how difficult it is to optimize the online advertising process,” said Levinsohn. “FatTail is squarely in the middle of solving this problem and we believe has breakthrough capabilities. The company has a world-class team and we’re thrilled to assist them in helping publishers and advertisers transform their businesses.”

FatTail’s first product AdBook, is a yield and process management solution for digital advertising. AdBook customers include online publishers of more than 500 major Web sites. The company is also developing several other core products that expand the opportunities for both publishers and advertisers.

FatTail was founded in 2001.

Adotas » fattail

Hiring Round-Up: eXelate, FatTail, WebTrends

FatTail Captures $3M Funding Round