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Fathom: Q4 2006 Average Keyword Prices Rise Slightly

Written on
February 9th 2007
Author
Editor

After taking a huge 16.5% leap in the third quarter 2006, the average prices for keyword advertising leveled off, rising only 2% in the fourth, according to Fathom Online’s Keyword Price Index. “Continued strong demand from advertisers increased keyword prices in the fourth quarter of 2006, but the rise was much [...] more...

Fathom Launches Next Gen Analytics

Written on
November 1st 2006
Author
Editor

Search marketing company Fathom Online has launched Fathom Analytics to combine transaction data from multiple sources into one data stream so customers can optimize both on and offline campaigns. The new system combines web analytics with website and call center tracking into one application that can be used by everyone [...] more...

Fathom Online Study Reveals Decrease in Keyword Bid Prices

Written on
July 19th 2006
Author
Editor

Fathom Online, a provider of digital marketing services, SEO, and marketing analytics technology, has tracked advertiser keyword bids on search engines for the past twenty-two months. Its studies have revealed that in the second quarter of 2006, the average price bid on keywords has dropped from $1.39 on March 31 [...] more...

Fathom Follows Keyword Price Drop

Written on
April 17th 2006
Author
Editor

For 19 months, online research company Fathom Online has been tracking keyword prices in several vertical industries to determine overall keyword price trends. The resulting Q1 2006 Keyword Price Index (KPI) results reveal that the average keyword bid price has dropped about 3% from $1.43 to $1.39 per keyword since [...] more...

Keyword Pricing Stabilizes in Wake of Holidays

Written on
February 2nd 2006
Author
Editor

Prices in the online keyword auction have stabilized over the past few months, according to the most recent Keyword Price Index (KPI) released by Fathom Online. Prices have dropped 16 percent since December 2004, falling in the last two months of 2005 an average of two percent from November’s $1.46 [...] more...

What Comes After Search?

Written on
September 27th 2005
Author
Rob Middleton

Now that search has become a successfully measurable marketing tactic, it’s inevitable that professionals are looking ahead and asking “what’s next?” on the search engine marketing (SEM) landscape. Yet most companies today are still significantly under-leveraging search as a means of capturing interested customers and driving maximum financial returns. For these [...] more...


Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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