fashion
New Pinterest Research: Only 30% of Engagement Driven By Brands
ADOTAS – Digitas and Curalate, the marketing and analytics suite for Pinterest and Instagram, have just released a study shedding light on Pinterest engagement specific to the Fashion/Retail, Automotive, and Electronics industries. GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! The study reveals that unlike Twitter and Facebook, where [...] more...
Coca-Cola Bets Big on All-Digital Campaign Geared Towards Teens
ADOTAS — Coca-Cola has broadened its marketing strategy to appeal to the teen demographic, last week unveiling “The AHH Effect,” a new campaign that is the brand’s first digital-only campaign in the company’s history, along with men’s fashion line. The content will be modeled from a mobile-first perspective in an [...] more...
The State of Online Video Advertising: Growing, Pricey, Fragmented
ADOTAS – There’s no denying it: Online video is growing exponentially. The online video industry is expected to reach $28.72 billion in 2017, up from the $3.79 billion recorded in 2010 and the $11.14 billion expected in 20121. By 2016, it is estimated that it would take over six million years [...] more...
Online Video Search Is Here: New App Enables Viewing of Up to 9 Simultaneous Videos
Ever wanted to find just the right video for your next business presentation, lecture or viewing party? With so much multimedia content scattered across the Internet, Vuemix addresses a need to have an easy way to search, stream and watch videos from a single aggregated platform. Released this week, the [...] more...
‘Digital Should Never Be An Afterthought’: Burberry Ad Campaigns Blend Music, Fashion & Social
Burberry has been able to do something that many brands have yet to achieve: It has transformed itself from being that stodgy trench coat company that your father wore only on weekends way back in the 60’s to a multi-faceted brand, relevant for the digital age. Burberry was established in 1846 [...] more...
Adfonic Q3 Report: Apple is Winning Mobile Advertising Device Race Over Samsung in North America
LONDON AND NEW YORK (December 4,2012) – Adfonic, the smarter mobile buying platform, today reveals that Apple increased its share of ad impressions in North America during the third quarter of 2012, while Samsung remained level. The findings, from Adfonic’s Global AdMetrics Third Quarter Report, show this despite the increasing popularity [...] more...
SourceKnowledge’s Video Network Sees 169% Increase in Streams Over Last Month
MONTREAL (September 17, 2012) – SourceKnowledge, Canada’s largest private video network, has seen a consistent growth of its video streams over last month, from 26 million video streams in July 2012 to over 70 million video streams in August*. SourceKnowledge’s global reach of a video audience has expanded steadily to [...] more...
Affiliate 2.0
DM CONFIDENTIAL – Here is a performance marketing pop quiz. What is the difference between one who does SEO and one who does PPC? The former is likely to not mind the label affiliate, while the latter will say they are anything but. The distinction sounds small, but to those in the [...] more...
Blip.tv, Glamour Magazine Let Users be Fashion Police
Blip.tv, a host and distributor of web-based TV shows and video blogs, has teamed up with Conde Nast’s Glamour magazine to create a consumer-generated fashion photo gallery called the Don’tspotting site. Visitors can upload pictures of fashion Do’s and Don’ts they spot on the street, comment on photos, and rate [...] more...
AskMen.com
What they do: Founded in 1999 by Chris Rovny, Ricardo Poupada and Luis Rodrigues, AskMen.com is now the largest online men’s lifestyle destination. AskMen.com runs the gamut of men’s topics by offering stock tips, health & fitness tips, sports coverage, tech gadget articles, celebrity interviews, entertainment reviews, dating advice and [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
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- Adotas Poll: Pay Music Service Will Have Most Affect On Google’s Bottom Line May 24th 2013 ADOTAS – In last week’s poll, we asked our readers: [...] more »
- Report: Tremor Video Files for IPO May 24th 2013 ADOTAS – Are our readers incredibly influential, or are they [...] more »
- How to Make Lead Exchange Work May 24th 2013 ADOTAS — The idea of lead exchanges has hardly been [...] more »
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013 ADOTAS — In the next five years the ticket market [...] more »
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013 ADOTAS (via Edelman Digital) — Pinterest has always been defined [...] more »
- Six Mistakes You’re Making with Landing Pages May 23rd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
- Why Cheap Affiliate Management Does Not Work May 23rd 2013 ADOTAS – More often than not, companies that are not [...] more »
Features
- How to Make Lead Exchange Work May 24th 2013
- A Whole New Ballgame: Sports Ticketing in the Connected Age May 24th 2013
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013
- Six Mistakes You’re Making with Landing Pages May 23rd 2013
- Why Cheap Affiliate Management Does Not Work May 23rd 2013
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