fashion



WATCH: Google Aims to Make Glass Chic

Written on
January 28th 2014
Author
Mike Daly

ADOTAS – Google has issued a fashion-forward line of Google Glass called the Titanium collection, according to more...

Top 10 Digital Trends Marketers Can’t Ignore

Written on
October 2nd 2013
Author
Adotas

ADOTAS – What are the top digital trends marketers need to pay attention to if they want to remain relevant and successful in 2014 and beyond? Yuli Ziv (pictured), a serial entrepreneur and recognized leader in the fashion/tech space, offers a comprehensive analysis in her forthcoming book, “Fashion 2.0: Season of Change: A Forecast of ... more...

New Pinterest Research: Only 30% of Engagement Driven By Brands

Written on
April 30th 2013
Author
Adotas

ADOTAS – Digitas and Curalate, the marketing and analytics suite for Pinterest and Instagram, have just released a study shedding light on Pinterest engagement specific to the Fashion/Retail, Automotive, and Electronics industries. GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! The study reveals that unlike Twitter and Facebook, where ... more...

Coca-Cola Bets Big on All-Digital Campaign Geared Towards Teens

Written on
April 28th 2013
Author
Richard L. Tso

ADOTAS — Coca-Cola has broadened its marketing strategy to appeal to the teen demographic, last week unveiling “The AHH Effect,” a new campaign that is the brand’s first digital-only campaign in the company’s history, along with men’s fashion line. The content will be modeled from a mobile-first perspective in an ... more...

The State of Online Video Advertising: Growing, Pricey, Fragmented

Written on
April 23rd 2013
Author
Peter Koeppel

ADOTAS – There’s no denying it: Online video is growing exponentially. The online video industry is expected to reach $28.72 billion in 2017, up from the $3.79 billion recorded in 2010 and the $11.14 billion expected in 20121. By 2016, it is estimated that it would take over six million years ... more...

Online Video Search Is Here: New App Enables Viewing of Up to 9 Simultaneous Videos

Written on
January 23rd 2013
Author
Richard L. Tso

Ever wanted to find just the right video for your next business presentation, lecture or viewing party? With so much multimedia content scattered across the Internet, Vuemix addresses a need to have an easy way to search, stream and watch videos from a single aggregated platform. Released this week, the ... more...

‘Digital Should Never Be An Afterthought’: Burberry Ad Campaigns Blend Music, Fashion & Social

Written on
January 2nd 2013
Author
Richard L. Tso

Burberry has been able to do something that many brands have yet to achieve: It has transformed itself from being that stodgy trench coat company that your father wore only on weekends way back in the 60’s to a multi-faceted brand, relevant for the digital age. Burberry was established in 1846 ... more...

Adfonic Q3 Report: Apple is Winning Mobile Advertising Device Race Over Samsung in North America

Written on
December 4th 2012
Author
Press Release

LONDON AND NEW YORK (December 4,2012) – Adfonic, the smarter mobile buying platform, today reveals that Apple increased its share of ad impressions in North America during the third quarter of 2012, while Samsung remained level. The findings, from Adfonic’s Global AdMetrics Third Quarter Report, show this despite the increasing popularity ... more...

SourceKnowledge’s Video Network Sees 169% Increase in Streams Over Last Month

Written on
September 19th 2012
Author
Press Release

MONTREAL (September 17, 2012) – SourceKnowledge, Canada’s largest private video network, has seen a consistent growth of its video streams over last month, from 26 million video streams in July 2012 to over 70 million video streams in August*. SourceKnowledge’s global reach of a video audience has expanded steadily to ... more...

Affiliate 2.0

Written on
November 4th 2011
Author
DM Confidential

DM CONFIDENTIAL – Here is a performance marketing pop quiz. What is the difference between one who does SEO and one who does PPC? The former is likely to not mind the label affiliate, while the latter will say they are anything but. The distinction sounds small, but to those in the ... more...