farticles



Don’t Just Blame Affiliates for Belly Fat Ads

Written on
July 11th 2011
Author
Gavin Dunaway

ADOTAS – A weary Internet public sighs in relief. Finally the Federal Trade Commission is coming down on the people responsible for the animated belly fat ads — no more crudely drawn cellulite jiggling above tight jeans! No more images of French newscaster Melissa Theuriau (who reportedly didn’t know her ... more...

DOJ Investigating Google Over Rogue Pharmacy Ads

Written on
May 13th 2011
Author
Gavin Dunaway

ADOTAS – Google didn’t much feel like talking about the $500 million charge it listed on a U.S. Securities Exchange Committee filing as being set aside for a settlement with the Justice Department over advertising practices. But The Wall Street Journal got some insiders to squeal: the DOJ investigation is looking ... more...

DigitalMoses: CPA Network… No, CPC!

Written on
May 6th 2011
Author
DM Confidential

DM CONFIDENTIAL: Performance marketing has always been about that — performance — which explains why historically, those servicing the sector, e.g., networks and aggregators focused on the furthest point along the funnel, namely a lead or a sale. It was a point of differentiation, and it lowered the risk as ... more...

DigitalMoses: Flogs and Farticles — The Crackdown Begins

Written on
April 21st 2011
Author
DM Confidential

DM CONFIDENTIAL – On what has historically been tax day, April 15, the FTC sought to impose a tax of its own, this time against those associated with fake blogs and fake news sites. Last year, we said that it was not a matter of if but when the FTC would ... more...

Affiliate Marketing Garners FTC’s Concern

Written on
January 15th 2010
Author
Gavin Dunaway

ADOTAS – Jon Leibowitz entered the position of Federal Trade Commission chairman with three priorities: privacy, poverty and health. According to FTC Northeast Region Director Leonard Gordon, who spoke to a packed conference room at the offices of marketing and advertising firm Venable LLP yesterday, the FTC is focused on ... more...