fanscape
Fanscape: Brands should go where the conversations are
ADOTAS — It’s more about social media being complemetary to traditional advertising, according to Larry Weintraub. Weintraub and Terry Dry are founders of Fanscape, a digital engagement advertising agency. I talked with them last week about social media and internet advertising. Social media is not changing the world, Weintraub said, but [...] more...
Hiring and promotions roundup
ADOTAS — Fanscape, Collective Media, MediaVest USA, Ripple6, Crowd Science and The Jordan, Edmiston Group had announcements this week. Fanscape: Christina Mejia and Bithika Mehra were hired as director and coordinator, respectively, of research and analytics. Both are based out of Fanscape’s Los Angeles office. Mejia was with Fanscape from 2001 through 2007, [...] more...
Yahoo adds executive, YouTube loses one
ADOTAS — Yahoo, YouTube, Ning, the Rubicon Project, Moxie Interactive, Screen Digest, Fanscape, Beliefnet, MediaVest USA, Turn, Pandora Media, Afar Media, Spring Creek Group, Moiré Studio and MRM Worldwide announced hirings, promotions and expansions. Yahoo: Tim Morse was named as chief financial officer. Morse currently serves as the CFO of semiconductor company [...] more...
Fanscape gets tour
ADOTAS — Another Vans Warped Tour, another Fanscape score. The tour of up-and-coming indie talent and established artists, picked the digital engagement marketing agency for the 8th consecutive year. Fanscape will run several innovative and effective marketing tactics for the international touring music and extreme sports festival, including database growth and [...] more...
Hiring, promotion roundup
ADOTAS — Burst Media, Fanscape, Epsilon, Hawkeye, S3 and Yahoo announced promotions and hirings over the past week. Burst Media: Jim Garrity was appointed to the company’s Board of Directors. Garrity, who retired from his most recent position as the Chief Marketing Officer of Wachovia Corporation in July of 2007, will provide [...] more...
YouTube and Twitter, Marketing Takeovers
ADOTAS — Larry Weintraub and Terry Dry from Fanscape sent out some of their predictions: - Less really is more: marketers can achieve more by targeting few. - “You think you know, but you don’t.” - Social Media definitions now will not be the definitions of the future-brands. Companies will need to understand [...] more...
Hires Round-Up: WidgetBucks, Federated, Glam, TMZ, Fanscape
ADOTAS – WidgetBucks, a global ad network of shopping widgets, has brought Kirby Winfield on board as chief revenue officer. He will be responsible for running WidgetBucks’ ad sales and distribution strategy. Most recently, he was at Marchex, where he was general manager and vice president. Federated Media Publishing has welcomed [...] more...
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Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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