fanscape

Welcome Aboard: Buysight, Rubicon and More

Written on: October 14th 2010
Author: Gavin Dunaway

ADOTAS – Richard Johnson said adios to his position of senior vice president of media sales at Adify for the role of senior vice president of sales at performance advertising specialist Buysight. Also joining the Buysight crew is analytics expert Don Vilen; the former principal architect at Sacalability Experts is [...] more...

Fanscape: Brands should go where the conversations are

Written on: June 23rd 2009
Author: Edward Barrera

ADOTAS — It’s more about social media being complemetary to traditional advertising, according to Larry Weintraub. Weintraub and Terry Dry are founders of Fanscape, a digital engagement advertising agency. I talked with them last week about social media and internet advertising. Social media is not changing the world, Weintraub said, but [...] more...

Hiring and promotions roundup

Written on: June 19th 2009
Author: Edward Barrera

ADOTAS — Fanscape, Collective Media, MediaVest USA, Ripple6, Crowd Science and The Jordan, Edmiston Group had announcements this week. Fanscape: Christina Mejia and Bithika Mehra were hired as director and coordinator, respectively, of research and analytics. Both are based out of Fanscape’s Los Angeles office. Mejia was with Fanscape from 2001 through 2007, [...] more...

Yahoo adds executive, YouTube loses one

Written on: June 15th 2009
Author: Edward Barrera

ADOTAS — Yahoo, YouTube, Ning, the Rubicon Project, Moxie Interactive, Screen Digest, Fanscape, Beliefnet, MediaVest USA, Turn, Pandora Media, Afar Media, Spring Creek Group, Moiré Studio and MRM Worldwide announced hirings, promotions and expansions. Yahoo: Tim Morse was named as chief financial officer. Morse currently serves as the CFO of semiconductor company [...] more...

Fanscape gets tour

Written on: February 18th 2009
Author: Edward Barrera

ADOTAS — Another Vans Warped Tour, another Fanscape score. The tour of up-and-coming indie talent and established artists, picked the digital engagement marketing agency for the 8th consecutive year. Fanscape will run several innovative and effective marketing tactics for the international touring music and extreme sports festival, including database growth and [...] more...

Hiring, promotion roundup

Written on: January 30th 2009
Author: Edward Barrera

ADOTAS — Burst Media, Fanscape, Epsilon, Hawkeye, S3 and Yahoo announced promotions and hirings over the past week. Burst Media: Jim Garrity was appointed to the company’s Board of Directors. Garrity, who retired from his most recent position as the Chief Marketing Officer of Wachovia Corporation in July of 2007, will provide [...] more...

YouTube and Twitter, Marketing Takeovers

Written on: December 30th 2008
Author: Edward Barrera

ADOTAS — Larry Weintraub and Terry Dry from Fanscape sent out some of their predictions: - Less really is more: marketers can achieve more by targeting few. - “You think you know, but you don’t.” - Social Media definitions now will not be the definitions of the future-brands. Companies will need to understand [...] more...

Hires Round-Up: WidgetBucks, Federated, Glam, TMZ, Fanscape

Written on: August 19th 2008
Author: Kathleen

ADOTAS – WidgetBucks, a global ad network of shopping widgets, has brought Kirby Winfield on board as chief revenue officer. He will be responsible for running WidgetBucks’ ad sales and distribution strategy. Most recently, he was at Marchex, where he was general manager and vice president. Federated Media Publishing has welcomed [...] more...

Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

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Latest News

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Features

Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
Case Study: Social Ad Effectiveness February 8th 2012
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Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
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Features Archive

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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

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