facebook



What’s New With Facebook?

Written on
August 20th 2014
Author
Peter Koeppel

“This is a good quarter for us,” stated Facebook CEO Mark Zuckerberg on a conference call with analysts recently, “But there’s still so much room to grow.” Evidence of it being a good quarter – and a good year – for the online media giant is clear. Its revenue rose 61% ... more...

Multi-Screen Ad Unit by YuMe Powers Applebee’s Unified Video Campaign

Written on
August 1st 2014
Author
Richard L. Tso

YuMe, a digital video brand advertising technology company has just launched Ngage, an interactive ad unit that easily embeds interactive content around video ads. One of their premier customers Applebee’s used the Ngage ad unit to promote its “Flavors of Southwest” campaign with some pretty promising results – the campaign ... more...

Consumers Are Loyal to Only Five Brands According to New Study by Silverpop

Written on
July 31st 2014
Author
Richard L. Tso

Coke or Pepsi? Levis or 7s? Tide or OxyClean? Take quick a look at the items around your house. Do you prefer to only purchase a particular brand of detergent, soda or jeans? If you do, you’re not alone – new research by behavioral marketing company Silverpop (an IBM company) reveals ... more...

Why Facebook Purchased LiveRail for over $400 Million

Written on
July 7th 2014
Author
Richard L. Tso

Lest we forget, Facebook is an ad company first and foremost that earns a majority of its revenue through monetizing the content that people share with friends across its massive social network. (How else would it make money? Through Facebook Gifts? No.) So as a news and personal lifestyle aggregator ... more...

3 Social Engagement Myths & Why You Shouldn’t Believe Them

Written on
July 3rd 2014
Author
Lance Neuhauser

ADOTAS – Social ROI is being measured incorrectly. The metrics used to represent the impact of social don’t represent the true value that it provides for your brand. I see three main myths tripping up marketers who are looking to add value to their social efforts. Let’s look closer Myth #1: ... more...

How to Reach Your Programmatic Media-Buying Goals Across All Channels

Written on
June 26th 2014
Author
Bill Guild

ADOTAS (4th of 5 parts) – Marketers and media planners who run programmatic campaigns across multiple channels may experience what I call the “non-transferable” pain point. When good display advertising performance does not transfer over to mobile, or mobile to video, there is an addressable reason for this. Either the ... more...

Epoxy Raises $6.5 Million In Series A Funding

Written on
June 24th 2014
Author
Press Release

LOS ANGELES, June 24, 2014 (ADOTAS) – Epoxy, a vanguard technology company at the intersection of video and social media, announced today that Upfront Ventures and Time Warner Investments led a $6.5 million Series A financing round. Previous investors include Bertelsmann Digital Media Investments, Advancit Capital, Greycroft Partners and Robert ... more...

If You’re Not Mobile First, You’re Last

Written on
June 20th 2014
Author
James Lamberti

ADOTAS – In the last few months, the concept of “mobile first” has been coming up in more and more industry conversations and appearing on a growing number of event agendas. Just last month, the IAB reported that mobile ad spend hit a record high of $7.1 billion in 2013; ... more...

ATTENTION Launches Social Marketing Practice for Regulated Industries

Written on
June 19th 2014
Author
Press Release

New York, June 19, 2014 (ADOTAS) – Major hurdles for regulated industries looking to communicate with consumers via social media can now be overcome. Attention, a full-service social media marketing agency within the kbs+ family has launched Reg-SM, specializing in compliance, governance and communication in the use of social and mobile ... more...

Mobile Video Advertising: Brand Building Magic is at Hand

Written on
June 18th 2014
Author
Mihael Mikek

ADOTAS – The numbers are in, and they’re telling us the future is now. Even the slickest of TV ad execs might be looking over their shoulder quite a bit these days. A recent report from the IAB makes it clear that Internet advertising is blasting holes in the mountain ... more...