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Dig These Digital Developments: From Brews to News

Written on
August 7th 2015
Author
Adotas

Big Boost for Video Ads with Content That Touches People Heineken‘s Twitter videos–#SubwaySymphony–has been engaged with 1.1 million times on the social site. The engagement rate hit 14%–way, way up from the brand’s previous benchmark of 5%. More Money Going to Digital Standard Media Index–they track 80% of the largest US ... more...

About-Face for Facebook On Mobile App Data Collection

Written on
August 4th 2015
Author
Adotas

Facebook has decided NOT to limit device-level data collection for mobile app campaigns. Why? Large app marketers threaten major revolt if the policy went through. Reported in AdExchanger, Facebook now says, “While we believe device-level reporting is not the most accurate way to properly determine advertising effectiveness, we want to ... more...

Falcon Social, DataSift Partnership Gives Customers Access to Aggregated & Anonymized Facebook Topic Data

Written on
August 4th 2015
Author
Adotas

Falcon Social, a social media management platform, has announced that it has partnered with DataSift, a human data intelligence company, to provide the company’s customers access to aggregated and anonymized Facebook topic data. Facebook topic data is content data about specific activities, events, brand names and other subjects that people ... more...

Predicted: By 2017, Instagram mobile ad revenue will hit $2.81 billion

Written on
July 28th 2015
Author
Adotas

“Now that Instagram is opening up, there is a lot of pent-up demand. The rollout of new features over the next several months means that by the end of 2015, Instagram will have a host of new ad products for advertisers large and small. In particular, Instagram advertisers will be ... more...

Kahuna’s New “Dynamic Audiences” Can Eliminate Facebook Spam

Written on
May 31st 2015
Author
Adotas

Kahuna, the leading marketing automation solution for mobile, today announces its latest product, Dynamic Audiences. With Dynamic Audiences, marketers can now automate the typically manual process of ad retargeting on Facebook, while also keeping track of customer purchases in real-time so that users are not hit with the same ad ... more...

Facebook Launches Topic Data

Written on
May 13th 2015
Author
Adotas

Facebook announced the release of a new tool called Topic Data that’s the result of a partnership with DataSift, a data analytics company that’s got cloud computing platforms for social media networks. Now Facebook will be able to share more data with marketers. But it is only in a testing ... more...

Facebook Acquires Californian Speech-Recognition Startup Wit.ai

Written on
January 5th 2015
Author
Adotas

Facebook announced today that it had acquired a voice-recognition startup Wit.ai that claims to “turn speech into actionable data,” a move that could give the social network more information for targeted advertisements. Wit.ai, a two year old Palo Alto, California, will move to Facebook’s offices in nearby Menlo Park, according to a ... more...

Awesome! ADWEEK Infographic on 2014′s Smart Social Media Campaigns

Written on
December 26th 2014
Author
Adotas

From ADWEEK –a great graphic that shows what smart brands did on social media that got BIG attention and Big results. Data from unmetric.com’s social media intelligence platform. Subscribe to the free Adotas.com Newsletter addthis_url = 'http%3A%2F%2Fwww.adotas.com%2F2014%2F12%2Fawesome-adweek-infographic-on-2014s-smart-social-media-campaigns%2F'; addthis_title = 'Awesome%21+ADWEEK+Infographic+on+2014%26%238242%3Bs+Smart+Social+Media+Campaigns'; addthis_pub ... more...

Instagram Hits 300 Million Active Users, Announces Verified Accounts And Better Spam Filtering

Written on
December 10th 2014
Author
Adotas

Instagram announced it now has 300 million active users. They’ve added 100 million actives just nine months after announcing its 200th—but that doesn’t mean it’s making money. Too bad a picture isn’t worth 1,000 dollars—instead of 1,000 words! The photo sharing company, which was bought by Facebook in 2012 for a ... more...

Sizmek Presents Ads of the Week: December 1st – December 5th

Written on
December 5th 2014
Author
Sizmek

There’s something for everyone in our selection of impressive ads this week! There’s a frolic with Paddington Bear for the little ones, a selfie contest for the social set, a smart toothbrush for the health-nut who has everything, and some luxurious German engineering to cure any mid-life crisis. Enjoy! Country: Canada Advertiser: ... more...