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Kahuna’s New “Dynamic Audiences” Can Eliminate Facebook Spam

Written on
May 31st 2015
Author
Adotas

Kahuna, the leading marketing automation solution for mobile, today announces its latest product, Dynamic Audiences. With Dynamic Audiences, marketers can now automate the typically manual process of ad retargeting on Facebook, while also keeping track of customer purchases in real-time so that users are not hit with the same ad ... more...

Facebook Launches Topic Data

Written on
May 13th 2015
Author
Adotas

Facebook announced the release of a new tool called Topic Data that’s the result of a partnership with DataSift, a data analytics company that’s got cloud computing platforms for social media networks. Now Facebook will be able to share more data with marketers. But it is only in a testing ... more...

Facebook Acquires Californian Speech-Recognition Startup Wit.ai

Written on
January 5th 2015
Author
Adotas

Facebook announced today that it had acquired a voice-recognition startup Wit.ai that claims to “turn speech into actionable data,” a move that could give the social network more information for targeted advertisements. Wit.ai, a two year old Palo Alto, California, will move to Facebook’s offices in nearby Menlo Park, according to a ... more...

Awesome! ADWEEK Infographic on 2014′s Smart Social Media Campaigns

Written on
December 26th 2014
Author
Adotas

From ADWEEK –a great graphic that shows what smart brands did on social media that got BIG attention and Big results. Data from unmetric.com’s social media intelligence platform. Subscribe to the free Adotas.com Newsletter addthis_url = 'http%3A%2F%2Fwww.adotas.com%2F2014%2F12%2Fawesome-adweek-infographic-on-2014s-smart-social-media-campaigns%2F'; addthis_title = 'Awesome%21+ADWEEK+Infographic+on+2014%26%238242%3Bs+Smart+Social+Media+Campaigns'; addthis_pub ... more...

Instagram Hits 300 Million Active Users, Announces Verified Accounts And Better Spam Filtering

Written on
December 10th 2014
Author
Adotas

Instagram announced it now has 300 million active users. They’ve added 100 million actives just nine months after announcing its 200th—but that doesn’t mean it’s making money. Too bad a picture isn’t worth 1,000 dollars—instead of 1,000 words! The photo sharing company, which was bought by Facebook in 2012 for a ... more...

Sizmek Presents Ads of the Week: December 1st – December 5th

Written on
December 5th 2014
Author
Sizmek

There’s something for everyone in our selection of impressive ads this week! There’s a frolic with Paddington Bear for the little ones, a selfie contest for the social set, a smart toothbrush for the health-nut who has everything, and some luxurious German engineering to cure any mid-life crisis. Enjoy! Country: Canada Advertiser: ... more...

Facebook’s Updated Newsfeed in January Means New Challenges For Social Marketers

Written on
December 4th 2014
Author
Adotas

On its blog, Facebook announced that beginning in January 2015, users will see less promoted page content in their News Feeds. The change comes from a survey Facebook conducted with its users “Why we often look to people on Facebook to tell us how we can improve,” the company said in ... more...

Facebook Just Took on Advertising’s Great Challenge: End-to-End Attribution

Written on
November 10th 2014
Author
Mackenzie Millar

Facebook recently relaunched Atlas, their ad-serving and measurement solution. As new channels are introduced and digital advertising becomes more complex, advertisers want the ability to holistically examine campaigns across digital and into the offline environment. With the introduction of Atlas, Facebook has harnessed their existing data in order to provide ... more...

Sizmek Presents Ads of the Week: November 3rd – November 7th

Written on
November 7th 2014
Author
Sizmek

First impressions are sometimes the only impression.  Our ads this week don’t waste any time engaging users to unlock more details, information and experiences.  From treasure hunting on the History Channel to powering eco-friendly automobiles and offering beauty tips, these ads all grab your attention and offer up clever ways ... more...

The Credit System is Broken for Ad Networks – But It’s Fixable

Written on
November 6th 2014
Author
Martin Macmillan

The tremendous growth of the global mobile App Economy — powered by nearly 3 million app developers and 2.5 million apps in the two major app stores, Apple App Store and Google Play, combined — shows no signs of stopping. To the contrary, the full-scale arrival of app component marketplaces, ... more...