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Facebook France, AXA Announce Partnership

Written on
April 11th 2014
Author
AdotasWire

PARIS, April 11, 2014 (ADOTAS) -– AXA announced today a strategic partnership with Facebook to further develop its digital, social and mobile footprint in France and globally. The partnership leverages the scale of both businesses via ground-breaking innovation and access to research, training and capabilities, particularly on mobile. “Digital is transforming ... more...

5 Ways Brands Can Drive Earned Media During Big Events

Written on
April 10th 2014
Author
Seraj Bharwani

ADOTAS – Every brand wants a smash viral video hit. Some will even go so far as to pay for views to achieve that. Paid media is necessary to jump start a campaign, but earned media – what truly makes a video viral – is infinitely more valuable to a ... more...

BrightRoll Appoints Former Facebook Exec as VP of People

Written on
April 8th 2014
Author
AdotasWire

SAN FRANCISCO, April 8, 2014 (ADOTAS) – BrightRoll, the only independent and unified programmatic video advertising platform, today announced the expansion of its executive team with the appointment of Beth Steinberg (pictured) as vice president of people. Steinberg specializes in implementing programs that foster employee growth and professional development. In ... more...

Twitter Takes the Lead for Sharing Online in Q1

Written on
April 8th 2014
Author
Adotas

ADOTAS – Today, ShareThis released its Consumer Sharing Trends Report for Q1 2014. Twitter is back from a slump, with a major growth trajectory of 43 percent and now leads as the fastest growing channel, followed by Facebook, Pinterest and LinkedIn. Notably, Reddit joined the top growing channels for the ... more...

Facebook Puts the Brakes on Free Organic Search for Pages

Written on
April 1st 2014
Author
Richard L. Tso

ADOTAS – Marketing has become increasingly social, and companies rely on creating a low-cost brand presence on social networks like Facebook, Twitter, Vine and LinkedIn as valuable sources of driving engagement through earned media. The Facebook Pages model sparked an entire industry and the creation of firms like Buddy Media ... more...

Foursquare Checks In: Expands into Latin America, Unlocks New Markets

Written on
March 31st 2014
Author
Richard L. Tso

ADOTAS – Remember Foursquare, that scrappy company that made headlines when it first burst on the social scene, allowing consumers to check-in at locations around the globe before Facebook began offering similar features on its platform? With gamification elements that encourage social sharing and online conversations about the businesses and ... more...

Survey of Online Publishers Shows the Strength of Facebook, Weakness of SEM

Written on
March 27th 2014
Author
AdotasWire

SAN FRANCISCO, March 27, 2014 (ADOTAS) – VigLink and Netpop today released their inaugural findings from Publisher Roundtable, a new collective intelligence platform for online content publishers, showing Facebook as the clear favorite social platform for driving traffic to a publisher’s Web site. More than 250 Web publishers representing over 30 ... more...

Don’t Count Klout Out: 4 Reasons It’s the Platform to Watch in 2014

Written on
March 26th 2014
Author
Jack Holt

ADOTAS – As the news breaks about Klout’s impending acquisition by Lithium Technologies, the social media influence application is poised to be 2014’s sleeping giant — but only if marketers can work through their confused feelings for the platform after the startup’s very public display of growing pains. Marketers were initially ... more...

Facebook to Acquire Oculus

Written on
March 26th 2014
Author
AdotasWire

Menlo Park, Calif. – March 25, 2014 (ADOTAS) – Facebook today announced that it has reached a definitive agreement to acquire Oculus VR, Inc., the leader in immersive virtual reality technology, for a total of approximately $2 billion. This includes $400 million in cash and 23.1 million shares of Facebook ... more...

EXCLUSIVE: AdRoll President Adam Berke on the Changing Adtech Landscape

Written on
March 24th 2014
Author
Richard L. Tso

ADOTAS – Leading a discussion about the influence on social and mobile at ad:tech San Francisco this week, AdRoll CEO Aaron Bell will highlight emerging technologies marketers can leverage to navigate cross-channel and cross-device advertising. AdRoll executives Adam Berke, Greg Fulton and Lauren Vaccarello recently penned The Retargeting Playbook, a ... more...