» Adotas

facebook

Increasingly Desperate Microsoft Courts Facebook

Written on: May 8th 2008
Author: Kathleen

ADOTAS – The heat is on! Microsoft Corp. is under serious pressure to come up with a strategy to compete with Google. And its latest tactic in the ongoing (and seemingly endless) war is to quietly circle Facebook Inc. to see if the social networking company is interested in teaming [...] more...

Social Networking: More Than Pokes and Games

Written on: May 6th 2008
Author: Uriah Av-Ron

ADOTAS EXCLUSIVE — As someone who remembers disco (albeit as an elementary school student), sometimes I have to wonder about the intrinsic value of social networks. I don’t feel the need to get “poked” or to have people write things on my “wall,” nor am I interested in having people [...] more...

Yahoo And Google Get Social Together

Written on: March 25th 2008
Author: Editor

ADOTAS - Yahoo put out a statement today that says it supports Google in the development of applications for social networks and will help create a joint foundation to keep it going. Google launched OpenSocial in November to encourage developers who are creating widgets for Facebook to make them, following a [...] more...

The Next Frontier: Monetizing Facebook Without Online Ads

Written on: March 13th 2008
Author: Editor

ADOTAS – Trash-talking and shameless promotion on Facebook may be soon reach a fever pitch. A new service now allows users to create and profit from virtual online stores. In essence, if a user’s pitch about a product drives sales up – they get a cut. bSocial Networks Inc. today announced [...] more...

Facebook Goes Fishing at Google for Online Ad Guru

Written on: March 5th 2008
Author: Editor

ADOTAS — Sheryl Sandberg, prepare to be poked. Facebook announced that Sandberg will join the social networking site as COO starting March 24. Mark Zuckerberg has not conceded the throne: he will remain CEO of Facebook, the company said. Sandberg was poached from Google, where she served as VP for global online [...] more...

iBloks Rolls Out New Ad Widget So Video, IM Enthusiasts Can Share in Real Time

Written on: February 28th 2008
Author: Editor

ADOTAS — iBloks today announced that is launching iBloks Video Messenger so consumers can IM and watch videos together – while logged onto Microsoft’s Windows Live Messenger. iBloks designed the advertising and consumer widget to connect video enthusiasts and IM customers – it essentially eliminates the unbearable delay e-mail users [...] more...

Microsoft Launches Digital Ad Platform in India

Written on: February 21st 2008
Author: Editor

ADOTAS — Microsoft launched a digital ad platform in India today, according to reports. The company will provide display, rich media, contextual and video advertising to partners Bollywood Hungama, Equitymaster, HDFC Sec and Facebook. Digital advertising in India is worth about $130 million but it’s growing by 60% every year, published [...] more...

Microsoft to Yahoo: THIS IS WAR!

Written on: February 19th 2008
Author: Editor

ADOTAS — Microsoft Corp. doesn’t plan to raise the price of its $44.6 billion takeover bid for Yahoo, Inc. but it is about to make it a lot harder for CEO Jerry Yang to wiggle out of the software giant’s embrace, according to reports today. Microsoft has authorized a proxy battle [...] more...

Will Google Buy Bebo?

Written on: February 7th 2008
Author: Editor

It has been rumored that MySpace or Google may be announcing a large $1 billion to $1.5 billion acquisition in the social media area of the market. TechCrunch has hypothesized that the property potentially being snapped up is Bebo which is currently raising funds as well as looking for a [...] more...

MySpace To Get Widgets

Written on: January 30th 2008
Author: Editor

In February, MySpace will become a stronger rival for Facebook as it will be launching an open platform for outside software developers. This service is the main differentiator between the two social networks and the move that made Facebook grow in popularity. MySpace business development executive Amit Kapur has been promoted [...] more...

Features

Media Two’s CEO: Display Ads Are the Future May 15th 2008
Icahn to Yahoo Board: Buh Bye! May 15th 2008
Craigslist Sues eBay … Take Your Ball and Go Home! May 14th 2008
So You Think SMS Is Dying? Think Again… May 14th 2008
Interactive Creative Skills Every Agency Needs May 13th 2008

Features Archive

Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...