2012: Another Year of Digital Breakthroughs?
ADOTAS - Over the last two weeks, I’ve been reviewing the predictions Fjord made at the onset of 2011 (see Part 1 and Part 2 of that review), and now, as we wrap up the first week of 2012, it seems appropriate to look forward to what can be expected [...] more...
Monthly Facebook Mobile Apps Users Are 300 Million Strong
ADOTAS – Around 40 percent of all active users of Facebook use Facebook mobile apps on a monthly basis, according to a recently released study by Benedict Evans, tallying the numbers for Enders Analysis. Monthly active users of Facebook mobile apps cleared 300 sometime over the last few days, the report [...] more...
Quick Hits: Is Drunk Ecommerce Up?, Facebook Ads and Self-Image, Google Sued Over Secure Shopping Concepts
ADOTAS - Yesterday, the New York Times reported on the patently self-evident fact that people are more inclined to spend money when they’re inebriated. (If you need stats, the article points to a study conducted by British comparison shopping site Kelkoo that says nearly half of respondents in the U.K. [...] more...
Year-End Round-Up: Digital in 2011, Part 1
ADOTAS – 2011 was a year in which there was more change in technology than I can remember, some of it exceptionally surprising. Nokia and Microsoft, formerly arch rivals, joined forces — and somehow managed to deliver a Nokia phone armed with Windows Mobile 7 within nine months. HP bought, [...] more...
Google Is the Top Search Engine of 2011, “Facebook” the Top Search
DM CONFIDENTIAL – According to the latest figures from comScore, Google lost market share, but still finished with nearly two-thirds of search queries conducted in the U.S. in November. Separate numbers from comScore show that “facebook” remains the top search term. Google finished November with 65.4 percent of explicit core search [...] more...
Quick Hits: Top Brands Move into Google+, Unruly’s “Viral Spiral,” comScore/Neilsen Deal Good for Advertisers?
ADOTAS – According to a report issued by BrightEdge, 77 of the world’s top 100 brands have Google+ pages now, up from 61 a month ago. These top brands now have about 148,000 Google+ followers, cumulatively. Starbucks ”nearly quadrupled” its Google+ followers just in the last month, the report says, and [...] more...
What Facebook’s New Timeline Means for Marketers
DIGITAS – Late last week, Facebook finally previewed its new Timeline profile view, making it available to any users who wished to try it out before everyone’s profile is switched to the new view on Dec. 22. While it’s likely many of you have already seen the new Timeline and [...] more...
Can Path Unseat Facebook?: One User’s Opinion
ADOTAS – A company that has been trending these past few weeks is the newly-revamped social network Path. I was so impressed by the coverage I read that I downloaded the application on my iPhone, even though I’m not such an early adopter. Though I haven’t played that much with Path [...] more...
Quick Hits: Facebook’s Finances and Possible New Ad Plan, More on the Forrester DSP Report, Social Sharing Infographic
ADOTAS – Earlier today, Gawker leaked what it claimed to be Facebook’s financial figures as of September 2011, citing an email from “a well-placed mole.” (Incidentally, is there even such a thing as a poorly-placed mole? Wouldn’t that just be some random person who talks too much?) Some key points: [...] more...
Predictions for 2012: Social Media Beyond IPOs
ADOTAS – Yes, social media will grow at rates that will shake even the most aggressive predictions. Yes, Facebook will go public. Some things about social media are easy to predict. But if you’re a smart marketer, you will need to get beyond the hype of IPOs and exponential growth [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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