Combatting Click Fraud: An Ad Network Checklist
ADOTAS — Click fraud remains a nettlesome problem for advertisers, but employing due diligence and the right strategy to mitigate the risk will help protect campaigns. The advent of malware-laden botnets has substantially impacted advertisers’ revenues in recent years, as bad actors were able to infiltrate advertising networks or pose as [...] more...
Wired to Share: New Research from ShareThis and Digitas Reveals Important Insights into Digital Sharing Behavior of Moms
PALO ALTO, CALIF., May 22, 2013 (ADOTAS) – In one of the largest studies of digital activities of moms to date, ShareThis and Digitas today released research that offers new insights into how moms engage online. While brands have long understood that moms are connected and influential, this research explores [...] more...
Does Mobile Display Even Work? How Geo-Location and Cross-Platform Ads Will Change the Game
ADOTAS — The potential of mobile advertising is huge. And yet, many are still wondering when the platform will finally mature enough to handle the more immersive forms of advertising and rich-media engagement currently experienced on desktop display. According to the latest research published by Informa Telecoms & Media in [...] more...
Study: Xbox Reveal Sparks More Social Buzz than Galaxy S4 and Facebook ‘Phone’ Combined
ADOTAS — The new Xbox gaming console, which will be unveiled today, has produced 66,000 more online conversations than the Samsung Galaxy S4 and the Facebook Home operating system combined, in the month leading up to its launch, according to global social media monitoring software provider Synthesio. The Xbox has sparked [...] more...
Preview: What’s Happening at Internet Week New York 2013
ADOTAS — Digital advertising and technology collide this week as Internet Week New York (IWNY) kicks off its 6th year exploring how new media has touched virtually every aspect of business, from food to fashion to healthcare and education. Even if you’re not a techie, there are plenty of reasons to [...] more...
Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short
ADOTAS – Almost every brand uses a social media monitoring (SMM) tool of some kind to measure the impact of its marketing programs across Facebook, Twitter, blogs, and more recently, Pinterest, Instagram and Tumblr. But while marketers are now adept at tracking posts, tweets, and comments related to their brands, [...] more...
AFAIK: Fetch, Compass Labs, Viggle, 140 Proof, Taykey
ADOTAS — Here are some noteworthy news items form Wednesday’s email. Fetch, an award-winning, independent mobile marketing agency that recently announced its entrance into the United States with an office in San Francisco, announced today that it has appointed Catalyst S+F CEO John Durham (pictured) to its Board of Directors. As CEO and managing [...] more...
An Interview with Jasper Mullarney, VP of Direct Response Advertising, Adknowledge
ADOTAS — Industry Veteran Jasper Mullarney is Vice President of Direct Response for Adknowledge, the fourth-largest digital marketplace behind only Google, Facebook and Microsoft’s Bing — and the largest among privately held digital advertising companies. A native of Wicklow, Ireland, Mullarney has 11 years of experience in online advertising. What’s your [...] more...
First-Ever Westchester Digital Summit Set For Tomorrow
ADOTAS – Most of the biggest online marketing and advertising conferences are found in prominent hubs like New York, San Francisco, Las Vegas or Chicago. Sure, all the major brands are there, but often they’re pitching the same ideas to the same people. These conferences have provided opportunities but also neglected marketers, [...] more...
The Many Sides of the Native Advertising Coin
ADOTAS — One thing is clear – and very exciting – and that is there is significant momentum around the category of “native advertising.” Before you second-guess the term, take a moment and ask yourself this question, “When was the last time you got excited about digital advertising?” More than [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013 ADOTAS (via Edelman Digital) — Pinterest has always been defined [...] more »
- Six Mistakes You’re Making with Landing Pages May 23rd 2013 ADOTAS — Landing pages represent the tipping point for affiliate [...] more »
- Why Cheap Affiliate Management Does Not Work May 23rd 2013 ADOTAS – More often than not, companies that are not [...] more »
- Combatting Click Fraud: An Ad Network Checklist May 23rd 2013 ADOTAS — Click fraud remains a nettlesome problem for advertisers, [...] more »
- AFAIK: Quantasy, SDL, MARS Advertising, Concentric, engajer, Burstly May 23rd 2013 ADOTAS – Here’s what we herd through the digital grapevine [...] more »
- Blogshare: Twitter Launches Lead Generation Card May 23rd 2013 ADOTAS (via MediaWhiz) – [Yesterday's] announcement by Twitter of the [...] more »
- Wired to Share: New Research from ShareThis and Digitas Reveals Important Insights into Digital Sharing Behavior of Moms May 22nd 2013 PALO ALTO, CALIF., May 22, 2013 (ADOTAS) – In one [...] more »
Features
- Blogshare: Pinterest, Now Rich with Pinformation May 23rd 2013
- Six Mistakes You’re Making with Landing Pages May 23rd 2013
- Why Cheap Affiliate Management Does Not Work May 23rd 2013
- Combatting Click Fraud: An Ad Network Checklist May 23rd 2013
- Blogshare: Twitter Launches Lead Generation Card May 23rd 2013
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