facebook ipo

facebook-ipo

Are Mobile Ads The Next Big Thing?

Written on: December 21st 2012
Author: Peter Koeppel

Mobile is the fastest growing channel among consumers, which has media buyers taking notice. However, a new study conducted by Forrester and Velti shows that mobile advertisers aren’t approaching the mobile market with the right attitude and approach. In short, most marketers are dropping the ball big time. What’s happening? Ignoring most [...] more...

Facebook’s IPO: You Knew It Was Coming

Written on: May 18th 2012
Author: Brian LaRue

ADOTAS - It’s been a day of superlatives, as the world’s largest social network went public in what was expected to be (and ultimately was) the biggest IPO for any tech company and the third-largest for any company in the U.S., period. Facebook‘s long-awaited stock went public later than expected [...] more...

Facebook IPO: Predictions, Raves, Caution… And an Infographic

Written on: May 14th 2012
Author: Brian LaRue

ADOTAS – Welcome to the final countdown. Facebook’s IPO is expected to come this week, and with the amount of discussion on the topic since the network filed with the SEC for an initial public offering back in February, you assuredly don’t need us to remind you of that. And [...] more...

Facebook Buys $550 M in Former AOL Patents from Microsoft

Written on: April 23rd 2012
Author: Brian LaRue

ADOTAS – Facebook and Microsoft announced today an agreement by which Facebook may obtain around 650 patents and patent applications from Microsoft, and will also secure the right to license around 275 other patents Microsoft that will continue to hold — patents and applications from a package Microsoft purchased from [...] more...

Spotlight

OPINION: No One Is Watching Your Video AdsADOTAS — Video content is booming. From news clips, to music and on-demand TV shows, more and more viewers are [...] more...