facebook-exchange



Facebook Exchange Partner Perfect Audience Taps into Google Merchant Accounts for Retargeting

Written on
March 11th 2014
Author
Richard L. Tso

ADOTAS – You may already know that Facebook Exchange (FBX) allows brands to tap into consumers’ online behaviors across the Web to deliver relevant ads on its platform. For example, when someone visits a page on a site like Neiman Marcus and views a Moncler vest, ad companies use this ... more...

New Research From Kenshoo Finds Q4 2013 Was Biggest Quarter Ever for Paid Search

Written on
January 16th 2014
Author
AdotasWire

SAN FRANCISCO, January 16, 2014 (ADOTAS) – Kenshoo, the global leader in premium digital marketing technology, this week released Global Search Trends infographics and a 2013 Global Online Retail Seasonal Shopping Report: Final Edition. Kenshoo’s Global Search Trends infographics cover search advertising across all industries and offer global and regional data, analysis, and ... more...

Stop Treating Social Like Display!

Written on
December 27th 2013
Author
Thomas Moyer

EDITOR’S NOTE: This article, originally published on January 4, 2013, placed at No. 10 in our 20 most popular articles of the year. ADOTAS – Social media ad spending is on the rise, with BIA/Kelsey projecting that social media ad spending will reach $9.8 billion by 2016, representing an annual growth ... more...

Optimal and Civolution Offer TV-Synced Ads via FBX; Pilot Sees 60% Lift in CTR

Written on
October 23rd 2013
Author
AdotasWire

LOS ANGELES, October 23, 2013 (ADOTAS) – Civolution, the leading provider of technology and solutions for identifying, managing and monetizing content, and Optimal, Inc., the leading social advertising and analytics platform and recent winner of the Grand Prize in the Facebook Preferred Marketing Developer Innovation Competition for its Open Signals offering, today ... more...

myThings Named FBX-Qualified Company

Written on
October 9th 2013
Author
AdotasWire

NEW YORK, October 9, 2013 (ADOTAS) – myThings, a global leader in customized programmatic ad solutions, announced today that it has been officially certified as an FBX-qualified company – one of the first 20 companies worldwide. As a qualified company, myThings can serve personalized ads to Facebook’s 1 billion+, highly engaged members ... more...

Today’s Burning Question: Simplifying Facebook Ads

Written on
June 7th 2013
Author
Mike Daly

ADOTAS – Today we solicited responses from industry leaders to the following Burning Question: ”What do you think of Facebook’s decision to simplify its ad-buying process by eliminating half of its 27 ad units?” Here’s how they responded: “We are very excited about Facebook’s announcement today. By simplifying their ad products, Facebook is making the ‘Path ... more...

Today’s Burning Question: Twitter to Launch Its Own Ad Exchange?

Written on
May 31st 2013
Author
Mike Daly

ADOTAS – Today we asked our esteemed panel of industry leaders to the following Burning Question: “Reports indicate that Twitter will soon launch its own ad exchange to rival Facebook’s. What’s your opinion on the move?” Here are their responses: “Increasingly Twitter is becoming a larger part of the conversation with marketers. ... more...

Are Facebook Ads Performing?

Written on
May 31st 2013
Author
Greg Kunkel

ADOTAS — With one year as a public company fully under its belt, Facebook was once again the talk of the town.  We’ll leave the stock price analysis to financial pundits; digital marketers want to know how the ads are performing. According to a data analysis by Marin Software comparing Q1 ... more...

Report: Twitter to Challenge Facebook in Retargeting Game

Written on
May 30th 2013
Author
Mike Daly

ADOTAS – AdAge reported today that Twitter is preparing its own retargeting platform to go head-to-head with Facebook Exchange (FBX). Business Insider and VentureBeat were among the other news outlets reporting the story. Speculation as to whether Twitter would follow Facebook’s lead in this area began as early as last November, when ... more...

How B2B Marketers are Learning to Love Social Media for Lead Generation

Written on
April 3rd 2013
Author
Pete Schott

ADOTAS – Social networks like Twitter, Facebook and LinkedIn have quickly become viable if not mandatory channels for B2B marketers to generate new leads and build brand awareness. While B2B companies have seen comfortably-strong conversion rates from social media channels at 1.22% (compared to an all channel average of 1.60%), ... more...