facebook-ads
Quick Hits: Facebook’s Finances and Possible New Ad Plan, More on the Forrester DSP Report, Social Sharing Infographic
ADOTAS – Earlier today, Gawker leaked what it claimed to be Facebook’s financial figures as of September 2011, citing an email from “a well-placed mole.” (Incidentally, is there even such a thing as a poorly-placed mole? Wouldn’t that just be some random person who talks too much?) Some key points: [...] more...
AdSumo and FBAdsLab Offer Facebook Ad Boot Camp — Free for Adotas Readers
ADOTAS – Interestingly enough, right after I watched an AppSumo video in which Jennifer Sheahan, founder of Facebook-focused digital agency FB Ads Lab, comments that Facebook ads are not Google ads — that is, you can’t just jam your square PPC search campaign into the Facebook circle-shaped hole — I found [...] more...
Facebook about the branding (*and a new cool photo app)
ADOTAS — As Facebook continues to tick off people like me, it is also becoming a larger part of Internet life. Each day during the month of February, the social networks 175+ million users averaged over 3 billion minutes on the site, according to eMarketer. They updated their status 15 million [...] more...
Facebook advertising check list
ADOTAS — Figuring out how online advertising for social networks, such as Facebook, has become an obsession for many. I ran across this post from the SEOmoz blog, written by Randfish and David Klein, which I thought was interesting because it broke down the subtleties of advertising on Facebook as well [...] more...
Facebook unveils ad features
ADOTAS — Facebook Ads now has two new features: language targeting and radius targeting. In a note, Facebook says that its advertisers want to target users by the primary language they speak. Now they can. For instance, if they would like to target Spanish speaking users in the United States, simply [...] more...
Visa Gives Facebook $2M Ad Infusion
ADOTAS – Facebook is trying another tack in its endless push to monetize online advertising on its network. Visa created a small-business network for Facebook, and as part of the deal, the credit-card company is shelling out $2 million in advertising credit on the social networking site. (Visa said the [...] more...
Facebook Unveils Facebook Ads
Today, Mark Zuckerberg introduced Facebook Ads, an ad system for businesses to target users with advertising. Through Facebook Ads, users will learn about products through friend referral. Zuckerberg stated “Facebook Ads represent a completely new way of advertising online. For the last hundred years media has been pushed out to people, [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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