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Music Industry in a Tailspin: Will Streaming Music Services Ever Turn a Profit?

Written on
May 13th 2013
Author
Richard L. Tso

ADOTAS – It’s been over a decade since the first iPod emerged on the scene, disrupting the music industry and prompting the inevitable shift towards digital. When it was first introduced, this pocket-sized music player went head-to-head against the now legacy playback formats that previously dominated the recording industry, including ... more...

Digital Asset Management: Sexy? You Bet

Written on
December 3rd 2012
Author
Nina Brakel-Schutt

Establishing a system for storing, managing and distributing logos, photos, audio, video, design files and other digital assets to clients is probably the least sexy aspect of creative work. However, agencies that fail to get the right assets to clients on time, every time, face losing accounts in a digitally driven ... more...

IMHO: We’re All Adults Here, Aren’t We?

Written on
November 13th 2012
Author
Mike Daly

I received an email last week in which my editorial style was brought into question: “I’ve read some of your posts and I do have one concern. While I know that adult content including images and profanity are socially acceptable in the CPA world, there are still people who ... more...

Musical Ads With A New Spin

Written on
November 1st 2012
Author
Richard L. Tso

With the growth of online music streaming services like Spotify and Pandora, there’s a huge advertising opportunity for brands to get in front of a captivated audience with a targeted approach, as well as using these services inside other platforms where people are spending a majority of their time. The inclusion ... more...