f-commerce



3 Signs Your Marketing Program is Failing

Written on
March 4th 2014
Author
Darren Guarnaccia

ADOTAS – These days, most marketers realize their careers depend on their ability to be as analytical as they are creative. The problem is that they’re inundated with options for so-called data analysis: content management systems, e-commerce, Big Data analytics tools, etc. etc. etc. The reality is that marketers still ... more...

Social Commerce Strategy and Metrics = Defensible Dollars and Money Well Spent

Written on
January 25th 2013
Author
Al Lalani

Although many brands have started Facebook campaigns to increase traffic and brand awareness, what many might not realize is that brands can use tech and strategy to turn even the most abstract social terms into defensible dollars. (SUBSCRIBE TO THE ADOTAS NEWSLETTER AT THE BOTTOM OF THIS PAGE!) Changes on the social ... more...

The Growing Spectrum of Email-Social Integration Strategies

Written on
September 28th 2011
Author
Chad White

ADOTAS – Retailers have been hard at work over the past few years exploring the synergies between the well-established, high-ROI email channel and the dynamic, highly viral social media channel. The evolution of this partnership has moved so quickly that already some email-social tactics are near universal adoption while others ... more...