eyewonder
MediaMind Seeks Superheroes of Rich Media
ADOTAS – Ah, it’s getting close to that time again — MediaMind’s annual Rich Media Awards will take place on Wednesday, Nov. 9 at Crimson in NYC (RSVP here). The parts I remember from last year’s occasion were pretty spectacular, but I did have several of their special cocktails (that [...] more...
DG Adds EyeWonder to ‘Online Media Powerhouse’
ADOTAS – The confusion is finally over — EyeWonder and Eyeblaster (or rather MediaMind, the company formerly known as Eyeblaster) are now under the same roof. In its growing quest to merge TV and online advertising initiatives, DG (known to some as DG Fastchannel) laid down $66 million in cash to steal rich [...] more...
New Medialets Mobile SDK Hooked Up to Third-Party Rich Media Servers
ADOTAS – Mobile rich media platform Medialets has introduced a slew of new features in version 2.5 of its Universal SDK for iOS 2.5. First and foremost is support for third-party rich media ads from providers such as Google, PointRoll, EyeWonder, Unicast, PointRoll, MediaMind and more. In addition, Medialets promises more [...] more...
Quick Hits: Google Checkout, Microsoft Advertising and More
ADOTAS – Apparently because they make search results pages too crowded, Google is killing the ability for etail AdWords advertisers to include a Google Checkout button in their ads. However, the badges will continue to be displayed in product searches. “We’re making this change to improve the user experience on Google [...] more...
EyeWonder AdVolves With Dynamic Creative
ADOTAS – The holy grail of all advertising is the one-to-one conversation — being able to say to a user, “This ad is for you, and only you.” EyeWonder has stepped closer to that ideal with the launch of creative optimization tool AdVolve, powered by the company’s newly introduced EyeOne [...] more...
Quick Hits: RipCode Transforms Flash for iPad
ADOTAS – Comparing it to a network-based Flash to MP4 or MPEG-TS video adaption layer, RipCode has launched TransAct Transcoder V6 (which sounds like something out of a Philip K. Dick novel), which detects and converts Flash-based content into a container, video codec or a audio codec that the iPad [...] more...
EyeWonder Is Moving Into the Limelight
ADOTAS – You know what’s flying off the shelves this holiday shopping season? Ad networks. After Etsy picked up Adtuitive last week, Limelight Networkds decided it just could not live without EyeWonder. No word whether it was gift-wrapped, but the deal is for $110 million and will be finalized in the [...] more...
Industry news in hirings and finance
ADOTAS — Nielsen, AppNexus, Turn and EyeWonder all had annoucements recently. AppNexus, a company that provides online advertising via a cloud computing platform, has named former Google and DoubleClick executive Michael Rubenstein president. The Nielsen Company has acquired KoreanClick, the leading Web measurement company in South Korea. Terms were not disclosed. KoreanClick, [...] more...
Industry news on partnerships and offerings
ADOTAS — AdBrite, Eyewonder, Fox Home Entertainment, Moxie Interactive, Buddy Media, UpClick and AsiaOne all had announcements. Buddy Media, a social media company, today launched Buddy Media’s Twitter Management System. The new offering enables brand advertisers to harness the Twitter platform as an effective marketing tool. Brands can identify, analyze and [...] more...
Industry news briefs
ADOTAS — Admonsters, Technorati Media, Startpage (nee Ixquick), Netshelter Technology Media, Eyewonder, Sodahead, Buzz Media, Neverblue and Mate1 had some announcements recently. AdMonsters, a professional association for online ad operations professionals worldwide has announced a “pay what you can” pricing model for its 21th US Publisher Forum, August 16-19, 2009, in Portland, [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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