eyetracking-inc.
81% Of Gamers Exposed
A new study by Interpret, commissioned by Double Fusion is showing that ads are an accepted omnipresent part of the whole gaming experience. The industry standard counts a collective 10-second exposure as an impression, however the study came up with surprising results that prove a ½-second exposure is “sufficient for a [...] more...
Spotlight
Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...
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