The suite includes advanced rich Internet and mobile video applications that allow consumers to view, upload and share videos online via mobile, instant monetization of in-stream ads from ad networks and the option to leverage the Eyespot Network for content syndication for added reach and visibility.

In an attempt to maximize ad revenue, Eyespot as has partnered with several ad networks to insert in-stream video ads from multiple ad sources.

“Serving as an in-stream advertising exchange gives us a much broader source of advertising for our publishers’ video inventory,” said Jim Kaskade, President and CEO of Eyespot. “It also allows us to leverage economies of scale on behalf of Web sites who alone may be unappealing to advertisers but that as a group represent a highly desirable target audience.”

Eyespot provides online and mobile video applications for publishers that consumers use to personalize and virally distribute ad-supported video content.

The posting of such mash-ups is legal because participating artists decide on the material that will be made available to users. According to Eyespot co-founder, president, and CEO Jim Kaskade, these emerging bands quickly saw the value in allowing fans to experiment with their audio and visual assets, prompting them to hand over material, hold competitions, and establish online communities.

On Eyespot, anyone can upload, edit, mix, and share almost all forms of digital media without downloading new software. “We wanted to create a video editing and remixing environment that was drop-dead simple so there would be zero barriers to entry,” Kaskade said. The user-generated videos can also be sent to mobile phones or easily published on a blog or other website.

Rather than charge users for their video work, Eyespot will instead get revenue from advertising, premium additional services, and a share on sales of commercial content generated by free samples.