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eyeblaster



Holiday Shoppers Like Rich Media

Written on
January 9th 2008
Author
Editor

Eyeblaster put out recent data that suggests that retail shoppers displayed more comfort with advanced online advertising this past holiday season. The company found that rich media advertising continued to succeed in targeting retail consumers and inviting interaction as never before. The study shows a large shift among online retail advertisers [...] more...

Eyeblaster Simplifies Video Ads

Written on
October 18th 2007
Author
Editor

Today Eyeblaster announced Channel Connect for In-stream Video, a scalable and wholly integrated solution that transforms the process of delivering online video ads. Pre-, mid- , post-roll and overlay ad formats are all supported through Eyeblaster Ad Campaign Manager v2.0. A recent eMarketer report forecasts online video ad spend will rise [...] more...

All Eyes on Eyeblaster: Ran Cohen Gabs on Gaming, Rich Media and Resurgence at His Stalwart Company

Written on
March 23rd 2007
Author
Regine Zamor

As Director of Emerging Media, Ran Cohen joined Eyeblaster in efforts to support the expansion of the Advertising Campaign Management (ACM) suite to additional emerging digital platforms such as games, mobile and IPTV. Cohen will be the first to admit that his gaming experience was not extensive but a [...] more...

Eyeblaster Enters World of Search Marketing

Written on
September 19th 2006
Author
Editor

Digital marketing provider Eyeblaster has released a new suite of tools to simplify the optimization and management of search marketing campaigns. Eb.search, developed in partnership with The Technology Works to integrate its search bid management technology into Eyeblaster’s interactive display technology, will help marketers manage numerous campaigns across multiple geographical [...] more...

Results are in for RealNetworks, Eyeblaster In-Game Ad Model

Written on
September 7th 2006
Author
Editor

The preliminary results are in for RealNetworks’ in-game streaming video advertising technology for casual games, revealing that more than 1.5 million in-game streaming ads have been served to more than 500,000 unique users. RealNetworks and Eyeblaster teamed up to implement streaming video ads in Real’s downloadable games and began testing [...] more...

Eyeblaster Partners with RealNetworks

Written on
June 27th 2006
Author
Editor

Digital marketing veteran Eyeblaster, today announced a partnership with RealNetworks a developer, publisher and distributor of casual games, to develop and deliver high-impact video ads to the downloadable casual game marketplace. The foundation of this relationship is eb.in-games, a solution that utilizes Eyeblaster tools that seek to optimize the effectiveness of [...] more...

Eyeblaster Unveils Video Studio Platform

Written on
May 18th 2006
Author
Editor

Eyeblaster has launched its “Video Studio” platform, which aims to simplify and speed up the creation and implementation of video ads so that the ads will be higher quality and have a greater impact. The platform will allow advertisers to run full-screen interactive video with Flash 8, WMV and [...] more...

AskMen.com

Written on
January 4th 2006
Author
Editor

What they do: Founded in 1999 by Chris Rovny, Ricardo Poupada and Luis Rodrigues, AskMen.com is now the largest online men’s lifestyle destination. AskMen.com runs the gamut of men’s topics by offering stock tips, health & fitness tips, sports coverage, tech gadget articles, celebrity interviews, entertainment reviews, dating advice and [...] more...


Spotlight

HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...

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