eyeblaster
DG Adds EyeWonder to ‘Online Media Powerhouse’
ADOTAS – The confusion is finally over — EyeWonder and Eyeblaster (or rather MediaMind, the company formerly known as Eyeblaster) are now under the same roof. In its growing quest to merge TV and online advertising initiatives, DG (known to some as DG Fastchannel) laid down $66 million in cash to steal rich [...] more...
Survey Says: Eyeblaster, JiWire and Collective [Updated]
ADOTAS – If I had a dollar for every survey I get these days, well, I’d still need a full-time job but I might be able to afford some Chipotle… Mmmm… Here are some highlights from the best I’ve received lately: – Dwell rate and conversion rate have long participated in [...] more...
Display Is So Stimulating to Search
ADOTAS – Call it a tease, but display certainly has a way of arousing search. That’s not a bad thing, Eyeblaster reports, as the two make a sweet couple — with numerous conversions ahead. Analyzing extensive research that monitored 207 advertisers in 21 verticals running 1,300 cross-channel integrated search and [...] more...
Eyeblaster Makes Contact With Denstu America
ADOTAS – As we near 2010, I unfortunately can’t stop thinking about “2010: The Year We Make Contact,” the awful sequel to Stanley Kubrick and Arthur C. Clarke’s brilliant “2001: A Space Odyssey.” It’s on my mind because 2010 seems to be the year that big brand advertisers are going [...] more...
Editorial content makes swell nest for video ads
ADOTAS – A video can tear a user away from the news, but not from a status update or an online quest. A new study by Eyeblaster found that while video ads outperformed next to editorial content, particularly news, finance, music and sports, they lagged in social media and gaming contexts. In [...] more...
Pringles campaign grabs Eyeblaster honors
ADOTAS – Eyeblaster likes Starcom and Bridge Worldwide, it really likes them: the media and creative agencies, respectively, were awarded both the North America People’s Choice Award and the North America Judge’s Award for their Pringles “Can Hands” campaign, which ran in multiple markets the world over. A viewer is invited [...] more...
‘Dwelling’ online advertising metrics
ADOTAS — Companies continue to create new metrics for an evolving online advertising world. Eyeblaster has the dwell rate. According to eMarketer, “dwelling” on an ad is spending time with it, including mouse-overs, user-initiated video duration, user-initiated expansion duration and other user-initiated custom interaction durations. Eyeblaster, in its “Trends of Time [...] more...
MediaCom London Begins Mobile Ad Campaign
ADOTAS — MediaCom London launched a third-party-served mobile ad campaign today. The company used Eyeblaster Ad Campaign Manager to serve ads across the Nokia Media Network. The campaign, promoting the latest services from mobile operator T-Mobile, spans across multiple mobile and online publishers. Channel Connect for Mobile, a new offering from [...] more...
Eyeblaster Simplifies Video Ads
Today Eyeblaster announced Channel Connect for In-stream Video, a scalable and wholly integrated solution that transforms the process of delivering online video ads. Pre-, mid- , post-roll and overlay ad formats are all supported through Eyeblaster Ad Campaign Manager v2.0. A recent eMarketer report forecasts online video ad spend will rise [...] more...
All Eyes on Eyeblaster: Ran Cohen Gabs on Gaming, Rich Media and Resurgence at His Stalwart Company
As Director of Emerging Media, Ran Cohen joined Eyeblaster in efforts to support the expansion of the Advertising Campaign Management (ACM) suite to additional emerging digital platforms such as games, mobile and IPTV. Cohen will be the first to admit that his gaming experience was not extensive but a [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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