experian



Fortune 500 Brands Bid for Native Ads on Adiant’s New Exchange

Written on
April 10th 2014
Author
Press Release

NEW YORK, April 10, 2014 (ADOTAS) – Adiant, owner of Adblade and IndustryBrains, the leading content-style advertising platforms, today announced the launch of its real-time bidding (RTB) exchange for native ads. Advertising agencies and demand side platforms (DSPs) can now bid on “in-content” ads across the web’s largest premium-only native ... more...

AFAIK: Adap.tv, Springpad, SponsorPay, Outcast Media, Anametrix, IGN

Written on
January 9th 2013
Author
Mike Daly

Here’s what I heard through the online grapevine today: Adap.tv has appointed Timothy R. Morse (pictured) to the newly created position of Chief Financial Officer. Morse joins Adap.tv from Yahoo!, where was Executive Vice President and Chief Financial Officer from June 2009 to October 2012.  Morse was responsible for all ... more...

Kuhnel Joins PulsePoint as UK General Manager

Written on
September 6th 2012
Author
PR

PulsePoint, a global digital technology company headquartered in New York City, today announced the appointment of Alex Kuhnel (pictured) as the new UK general manager. A renowned digital industry professional, Kuhnel brings over 10 years of experience to the role having held management positions with leading audience measurement and telecommunication ... more...

Quick Hits: Experian Buddies Up With Turn

Written on
April 15th 2011
Author
Gavin Dunaway

ADOTAS - Experian Marketing Services, the direct marketing hub of online and offline data gatherer Experian, has partnered Turn to use its real-time data and media management technology to leverage offline direct marketing data in targeting online audiences through the Audience IQ platform. Check out an interview with Mike Balducci, SVP ... more...

Q Interactive Acquires Experian’s Vente

Written on
October 13th 2009
Author
Gavin Dunaway

ADOTAS – With its second acquisition in less than six months, Q Interactive is bulking up to become more than just an ad network, but a data powerhouse and an unparalleled resource for behavioral targeting. The company announced it has acquired consumer survey kingpin Vente from Experian, a move that ... more...

Google Enters Websites’ Trend Fray

Written on
June 23rd 2008
Author
Kathleen

ADOTAS – Search engine kingpins Google has launched Google Trends for Websites – a free online tool that measures a site’s popularity, a potential boon for publishers who want to check out the competition. The tool also provides data on related keyword searches, which could also help search-engine advertisers who want ... more...