<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Adotas &#187; expansion</title>
	<atom:link href="http://www.adotas.com/tag/expansion/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.adotas.com</link>
	<description>Where Interactive Advertising Begins</description>
	<lastBuildDate>Thu, 09 Feb 2012 23:55:23 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1.1</generator>
		<item>
		<title>AzoogleAds Goes European</title>
		<link>http://www.adotas.com/2008/03/azoogleads-goes-european/</link>
		<comments>http://www.adotas.com/2008/03/azoogleads-goes-european/#comments</comments>
		<pubDate>Mon, 03 Mar 2008 19:36:57 +0000</pubDate>
		<dc:creator>Sarah Novotny</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[77agency]]></category>
		<category><![CDATA[ad-networks]]></category>
		<category><![CDATA[azoogleads]]></category>
		<category><![CDATA[banner]]></category>
		<category><![CDATA[display]]></category>
		<category><![CDATA[expansion]]></category>

		<guid isPermaLink="false">http://www.adotas.com/2008/03/azoogleads-goes-european/</guid>
		<description><![CDATA[ADOTAS &#8211; Azoogle, Inc, an online performance-based ad network, announced today that the firm is expanding into the European marketplace through an agreement with 77Agency, an independent New Media Marketing agency based in London. Publishers on AzoogleAds’ network will now have access to international advertising inventory in sectors including financial services, media, retail, travel and [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://adotas.com/wp/wp-content/uploads/2006/09/london103.jpg" title="london103.jpg"></a><a href="http://adotas.com/wp/wp-content/uploads/2006/09/london103.jpg" title="london103.jpg"><img align="left" src="http://adotas.com/wp/wp-content/uploads/2006/09/london103.jpg" alt="london103.jpg" /></a>ADOTAS &#8211; Azoogle, Inc, an online performance-based ad network, announced today that the firm is expanding into the European marketplace through an agreement with 77Agency, an independent New Media Marketing agency based in London.</p>
<p>Publishers on AzoogleAds’ network will now have access to international advertising inventory in sectors including financial services, media, retail, travel and leisure markets.</p>
<p>“AzoogleAds is uniquely capable of providing our advertisers with targeted distribution,” stated Marco Corsaro of 77Agency. “They have a publisher base with breadth and depth, and a commitment to the highest possible industry standards. In addition, this agreement allows 77Agency to establish a presence in North America. For these reasons, we are very enthusiastic about this partnership.”</p>
<p>Don Mathis, President of AzoogleAds said “Partnering with 77Agency represents a new phrase in our expansion plans both in North America and abroad. As we look to grow the business, there will be a strong focus on providing publishers with additional monetization capabilities and advertisers with highly targeted, high-quality traffic.”</p>
<!-- signup form again -->		
		<div>
<form method=post action="http://app.icontact.com/icp/signup.php" name="icpsignup" accept-charset="UTF-8" id="email-subscribe-bottom" >
								<input type=hidden  name="fields_ajkey" value="4b4dff9498">
								<input type=hidden name=redirect value="http://www.adotas.com/subscription-successful/" />
								<input type=hidden name=errorredirect value="http://www.icontact.com/www/signup/error.html" />
								
								<input type=hidden name="listid" value="57524">
								<input type=hidden name="specialid:57524" value="HPHD">

								<input type=hidden name=clientid value="254952">
								<input type=hidden name=formid value="4656">
								<input type=hidden name=reallistid value="1">
								<input type=hidden name=doubleopt value="0">
						<label for="subscribe">Subscribe to the <strong>free</strong> Adotas.com Newsletter</label>
						<input type="text" id="subscribe" name="fields_email" value="Your email" onfocus="if(this.value==this.defaultValue)value=''" onblur="if(this.value=='')value=this.defaultValue;" />
						<input type="submit" name="Submit" value="Subscribe" class="submit subcribe"  />
</form>
			</div>
<br/><br/><script type="text/javascript">
  addthis_url    = 'http%3A%2F%2Fwww.adotas.com%2F2008%2F03%2Fazoogleads-goes-european%2F';
  addthis_title  = 'AzoogleAds+Goes+European';
  addthis_pub    = 'adotas';
</script><script type="text/javascript" src="http://s7.addthis.com/js/addthis_widget.php?v=12" ></script><br /><br />
]]></content:encoded>
			<wfw:commentRss>http://www.adotas.com/2008/03/azoogleads-goes-european/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>EyeWonder, Growing Like A Weed In &#8217;07</title>
		<link>http://www.adotas.com/2008/01/eyewonder-growing-like-a-weed-in-07/</link>
		<comments>http://www.adotas.com/2008/01/eyewonder-growing-like-a-weed-in-07/#comments</comments>
		<pubDate>Tue, 15 Jan 2008 16:15:39 +0000</pubDate>
		<dc:creator>Sarah Novotny</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[adrelevance]]></category>
		<category><![CDATA[digital-video]]></category>
		<category><![CDATA[expansion]]></category>
		<category><![CDATA[eyewonder]]></category>
		<category><![CDATA[nielson]]></category>
		<category><![CDATA[rich-media]]></category>

		<guid isPermaLink="false">http://www.adotas.com/2008/01/eyewonder-growing-like-a-weed-in-07/</guid>
		<description><![CDATA[EyeWonder, a rich media and digital video advertising provider, announced that last year, it more than doubled in size in response to global demand for rich media and digital video ad solutions. According to Nielson Online AdRelevance, EyeWonder tripled its campaign impression volume from 2006 to 2007, and more than doubled its rich media market [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://adotas.com/wp/wp-content/uploads/2007/02/growth13.jpg" title="growth13.jpg"><img align="left" src="http://adotas.com/wp/wp-content/uploads/2007/02/growth13.jpg" alt="growth13.jpg" /></a>EyeWonder, a rich media and digital video advertising provider, announced that last year, it more than doubled in size in response to global demand for rich media and digital video ad solutions. According to Nielson Online AdRelevance, EyeWonder tripled its campaign impression volume from 2006 to 2007, and more than doubled its rich media market share.</p>
<p>John Vincent, CEO of EyeWonder stated “Our consistent and record growth is a direct result of interactive advertisers’, agencies’ and publishers’ overwhelming response to our superior technology, expertise and service. We always strive to exceed their expectations and are proud to continue providing innovations that enable them to more fully and effectively capitalize on the power of interactive advertising.”</p>
<p>Amongst the many milestones for the company in 2007, the firm has also expanded geographically. A new domestic office opened in Dallas and three new U.S. regional vice presidents were named to oversee sales growth in each of their regions. The international presence of the company was expanded to both the UK and Ireland, and Germany-based vendi interactive was acquired by EyeWonder in addition.</p>
<p>Since 2005, the company has seen more than 140% of compounded revenue growth, which is 575% total revenue growth – doubling the industry’s growth rates.</p>
<!-- signup form again -->		
		<div>
<form method=post action="http://app.icontact.com/icp/signup.php" name="icpsignup" accept-charset="UTF-8" id="email-subscribe-bottom" >
								<input type=hidden  name="fields_ajkey" value="4b4dff9498">
								<input type=hidden name=redirect value="http://www.adotas.com/subscription-successful/" />
								<input type=hidden name=errorredirect value="http://www.icontact.com/www/signup/error.html" />
								
								<input type=hidden name="listid" value="57524">
								<input type=hidden name="specialid:57524" value="HPHD">

								<input type=hidden name=clientid value="254952">
								<input type=hidden name=formid value="4656">
								<input type=hidden name=reallistid value="1">
								<input type=hidden name=doubleopt value="0">
						<label for="subscribe">Subscribe to the <strong>free</strong> Adotas.com Newsletter</label>
						<input type="text" id="subscribe" name="fields_email" value="Your email" onfocus="if(this.value==this.defaultValue)value=''" onblur="if(this.value=='')value=this.defaultValue;" />
						<input type="submit" name="Submit" value="Subscribe" class="submit subcribe"  />
</form>
			</div>
<br/><br/><script type="text/javascript">
  addthis_url    = 'http%3A%2F%2Fwww.adotas.com%2F2008%2F01%2Feyewonder-growing-like-a-weed-in-07%2F';
  addthis_title  = 'EyeWonder%2C+Growing+Like+A+Weed+In+%26%238217%3B07';
  addthis_pub    = 'adotas';
</script><script type="text/javascript" src="http://s7.addthis.com/js/addthis_widget.php?v=12" ></script><br /><br />
]]></content:encoded>
			<wfw:commentRss>http://www.adotas.com/2008/01/eyewonder-growing-like-a-weed-in-07/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hungry Google Looks For New Ad Partners</title>
		<link>http://www.adotas.com/2007/12/hungry-google-looks-for-new-ad-partners/</link>
		<comments>http://www.adotas.com/2007/12/hungry-google-looks-for-new-ad-partners/#comments</comments>
		<pubDate>Wed, 05 Dec 2007 16:35:34 +0000</pubDate>
		<dc:creator>Sarah Novotny</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[commercial-advertising]]></category>
		<category><![CDATA[doubleclick]]></category>
		<category><![CDATA[expansion]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[online-advertising]]></category>
		<category><![CDATA[tim-armstrong]]></category>

		<guid isPermaLink="false">http://www.adotas.com/2007/12/hungry-google-looks-for-new-ad-partners/</guid>
		<description><![CDATA[It is being reported that Google, the behemoth that is swallowing digital media one company at a time, is looking to do business with more advertising partners other than its awaited new toy DoubleClick. An executive was quoted to say that the company is planning on moving to a single system for ad selling across [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://adotas.com/wp/wp-content/uploads/2006/07/eating.jpg" title="eating.jpg"><img align="left" src="http://adotas.com/wp/wp-content/uploads/2006/07/eating.jpg" alt="eating.jpg" /></a>It is being reported that Google, the behemoth that is swallowing digital media one company at a time, is looking to do business with more advertising partners other than its awaited new toy DoubleClick. An executive was quoted to say that the company is planning on moving to a single system for ad selling across media and this venture could take up to five years.</p>
<p>Google’s president of advertising and commerce in North America, Tim Armstrong told Reuters that the testing in ad sales for radio, print and television showed that marketers were enthusiastic about a single system that would make management of inventories easier.</p>
<p>“We’re intent on bringing more and more scale to the digital dashboard space,” said Armstrong at a UBS media conference. “There’s a high level of interest and a high level of work that needs to be done. We’re very very early stage on connecting those businesses.”</p>
<p>Armstrong continued that there was room to grow beyond the capabilities of DoubleClick stating “Outside of that deal, there are also other opportunities for us to work in that space with other companies. We’re exploring the ability to basically work with multiple companies in that space.” He also elucidated that the impending purchase serves as a bridge between publishers and advertisers that buy commercial space.</p>
<p>He was quoted to say in Reuters “DoubleClick is one piece of it. We think the deal should close. We think our competitors have been able to close their deals.” Currently Google shares have risen 0.7% to $686.13.</p>
<!-- signup form again -->		
		<div>
<form method=post action="http://app.icontact.com/icp/signup.php" name="icpsignup" accept-charset="UTF-8" id="email-subscribe-bottom" >
								<input type=hidden  name="fields_ajkey" value="4b4dff9498">
								<input type=hidden name=redirect value="http://www.adotas.com/subscription-successful/" />
								<input type=hidden name=errorredirect value="http://www.icontact.com/www/signup/error.html" />
								
								<input type=hidden name="listid" value="57524">
								<input type=hidden name="specialid:57524" value="HPHD">

								<input type=hidden name=clientid value="254952">
								<input type=hidden name=formid value="4656">
								<input type=hidden name=reallistid value="1">
								<input type=hidden name=doubleopt value="0">
						<label for="subscribe">Subscribe to the <strong>free</strong> Adotas.com Newsletter</label>
						<input type="text" id="subscribe" name="fields_email" value="Your email" onfocus="if(this.value==this.defaultValue)value=''" onblur="if(this.value=='')value=this.defaultValue;" />
						<input type="submit" name="Submit" value="Subscribe" class="submit subcribe"  />
</form>
			</div>
<br/><br/><script type="text/javascript">
  addthis_url    = 'http%3A%2F%2Fwww.adotas.com%2F2007%2F12%2Fhungry-google-looks-for-new-ad-partners%2F';
  addthis_title  = 'Hungry+Google+Looks+For+New+Ad+Partners';
  addthis_pub    = 'adotas';
</script><script type="text/javascript" src="http://s7.addthis.com/js/addthis_widget.php?v=12" ></script><br /><br />
]]></content:encoded>
			<wfw:commentRss>http://www.adotas.com/2007/12/hungry-google-looks-for-new-ad-partners/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PointRoll Finds Southern Comfort In GA Office</title>
		<link>http://www.adotas.com/2007/10/pointroll-finds-southern-comfort-in-ga-office/</link>
		<comments>http://www.adotas.com/2007/10/pointroll-finds-southern-comfort-in-ga-office/#comments</comments>
		<pubDate>Thu, 11 Oct 2007 18:45:25 +0000</pubDate>
		<dc:creator>Sarah Novotny</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[atlanta]]></category>
		<category><![CDATA[catherine-spurway]]></category>
		<category><![CDATA[expansion]]></category>
		<category><![CDATA[interactive-ads]]></category>
		<category><![CDATA[PointRoll]]></category>
		<category><![CDATA[rich-media]]></category>

		<guid isPermaLink="false">http://www.adotas.com/2007/10/pointroll-finds-southern-comfort-in-ga-office/</guid>
		<description><![CDATA[PointRoll, Inc., a prominent developer of rich media solutions announced the expansion of their business to a tenth office in Atlanta, GA. This will allow the company to develop more relationships with Fortune 500 advertisers in the Southeast. Chris Saridakis, CEO of PointRoll said, “This office will enable us to build on the success we’ve [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://adotas.com/wp/wp-content/uploads/2006/07/dueeast.jpg" title="dueeast.jpg"><img align="left" src="http://adotas.com/wp/wp-content/uploads/2006/07/dueeast.jpg" alt="dueeast.jpg" /></a>PointRoll, Inc., a prominent developer of rich media solutions announced the expansion of their business to a tenth office in Atlanta, GA. This will allow the company to develop more relationships with Fortune 500 advertisers in the Southeast.</p>
<p>Chris Saridakis, CEO of PointRoll said, “This office will enable us to build on the success we’ve experienced in the Southeast and provide greater focus for our clients.” Erin Pennington, SVP of Media for Moxie Interactive said, “It is exciting that the interactive industry continues to grow in Atlanta. We are thrilled that PointRoll is opening an Atlanta office, as they continue to provide innovative and effective rich media solutions.”</p>
<p>Sales Director Catherine Spurway will head up the office that will continue to bring its expertise to a growing and somewhat untapped area. Deann Harvey, VP of sales for PointRoll stated, “We’re confident Catherine and her team’s unique brand of creativity and strategic thinking will benefit our clients in the Southeast.”</p>
<!-- signup form again -->		
		<div>
<form method=post action="http://app.icontact.com/icp/signup.php" name="icpsignup" accept-charset="UTF-8" id="email-subscribe-bottom" >
								<input type=hidden  name="fields_ajkey" value="4b4dff9498">
								<input type=hidden name=redirect value="http://www.adotas.com/subscription-successful/" />
								<input type=hidden name=errorredirect value="http://www.icontact.com/www/signup/error.html" />
								
								<input type=hidden name="listid" value="57524">
								<input type=hidden name="specialid:57524" value="HPHD">

								<input type=hidden name=clientid value="254952">
								<input type=hidden name=formid value="4656">
								<input type=hidden name=reallistid value="1">
								<input type=hidden name=doubleopt value="0">
						<label for="subscribe">Subscribe to the <strong>free</strong> Adotas.com Newsletter</label>
						<input type="text" id="subscribe" name="fields_email" value="Your email" onfocus="if(this.value==this.defaultValue)value=''" onblur="if(this.value=='')value=this.defaultValue;" />
						<input type="submit" name="Submit" value="Subscribe" class="submit subcribe"  />
</form>
			</div>
<br/><br/><script type="text/javascript">
  addthis_url    = 'http%3A%2F%2Fwww.adotas.com%2F2007%2F10%2Fpointroll-finds-southern-comfort-in-ga-office%2F';
  addthis_title  = 'PointRoll+Finds+Southern+Comfort+In+GA+Office';
  addthis_pub    = 'adotas';
</script><script type="text/javascript" src="http://s7.addthis.com/js/addthis_widget.php?v=12" ></script><br /><br />
]]></content:encoded>
			<wfw:commentRss>http://www.adotas.com/2007/10/pointroll-finds-southern-comfort-in-ga-office/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>JobsDB Expands To Online Ads</title>
		<link>http://www.adotas.com/2007/10/jobsdb-expands-to-online-ads/</link>
		<comments>http://www.adotas.com/2007/10/jobsdb-expands-to-online-ads/#comments</comments>
		<pubDate>Mon, 01 Oct 2007 18:20:01 +0000</pubDate>
		<dc:creator>Sarah Novotny</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[adveritising]]></category>
		<category><![CDATA[expansion]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[jobsdb]]></category>

		<guid isPermaLink="false">http://www.adotas.com/2007/10/jobsdb-expands-to-online-ads/</guid>
		<description><![CDATA[PT JobsDB Indonesia, an online job recruitment service provider, announced that it plans to expand and diversify the business into online advertising. Eddy S. Tjahja, managing director of JobsDB, told the press on Friday that the online advertising industry has been growing by 40%-60% a year, which makes the space very attractive and promising for [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://adotas.com/wp/wp-content/uploads/2007/03/gawkerjobs.jpg" title="gawkerjobs.jpg"><img align="left" src="http://adotas.com/wp/wp-content/uploads/2007/03/gawkerjobs.jpg" alt="gawkerjobs.jpg" /></a>PT JobsDB Indonesia, an online job recruitment service provider, announced that it plans to expand and diversify the business into online advertising.</p>
<p>Eddy S. Tjahja, managing director of JobsDB, told the press on Friday that the online advertising industry has been growing by 40%-60% a year, which makes the space very attractive and promising for a business.</p>
<p>Tjahja was quoted in the Jakarta Post to say, “We are quote serious about this new business. For example, we have invested around Rp 4 billion on improving our hardware capability. We have also hired about 100 accounts executives nationwide to support the business.”</p>
<p>He continued that the company has been soft launching the new division of the business for the past few months and several of the multinational companies that have started working with them have seen amazing results. Standard Ballpoint, a stationary company that placed an ad saw 4,113 hits in two weeks.</p>
<p>JobsDB Indonesia is a unit of JobsDB.com. Eddy concluded that companies wishing to reach a large audience would be able to due to JobDB’s network throughout Asia-Pacific.</p>
<!-- signup form again -->		
		<div>
<form method=post action="http://app.icontact.com/icp/signup.php" name="icpsignup" accept-charset="UTF-8" id="email-subscribe-bottom" >
								<input type=hidden  name="fields_ajkey" value="4b4dff9498">
								<input type=hidden name=redirect value="http://www.adotas.com/subscription-successful/" />
								<input type=hidden name=errorredirect value="http://www.icontact.com/www/signup/error.html" />
								
								<input type=hidden name="listid" value="57524">
								<input type=hidden name="specialid:57524" value="HPHD">

								<input type=hidden name=clientid value="254952">
								<input type=hidden name=formid value="4656">
								<input type=hidden name=reallistid value="1">
								<input type=hidden name=doubleopt value="0">
						<label for="subscribe">Subscribe to the <strong>free</strong> Adotas.com Newsletter</label>
						<input type="text" id="subscribe" name="fields_email" value="Your email" onfocus="if(this.value==this.defaultValue)value=''" onblur="if(this.value=='')value=this.defaultValue;" />
						<input type="submit" name="Submit" value="Subscribe" class="submit subcribe"  />
</form>
			</div>
<br/><br/><script type="text/javascript">
  addthis_url    = 'http%3A%2F%2Fwww.adotas.com%2F2007%2F10%2Fjobsdb-expands-to-online-ads%2F';
  addthis_title  = 'JobsDB+Expands+To+Online+Ads';
  addthis_pub    = 'adotas';
</script><script type="text/javascript" src="http://s7.addthis.com/js/addthis_widget.php?v=12" ></script><br /><br />
]]></content:encoded>
			<wfw:commentRss>http://www.adotas.com/2007/10/jobsdb-expands-to-online-ads/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Takes Manhattan</title>
		<link>http://www.adotas.com/2006/10/google-takes-manhattan/</link>
		<comments>http://www.adotas.com/2006/10/google-takes-manhattan/#comments</comments>
		<pubDate>Mon, 02 Oct 2006 19:32:58 +0000</pubDate>
		<dc:creator>Sarah Novotny</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[expansion]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[New_York]]></category>

		<guid isPermaLink="false">http://www.adotas.com/2006/10/google-takes-manhattan/</guid>
		<description><![CDATA[Google&#8217;s New York office at 111 8th avenue in Manhattan is now open for business. The facility is a bit of an experiment, combining the ad sales staff with the software engineering staff on the same floor. At a press briefing on Monday, Craig Nevill-Manning, Google&#8217;s New York engineering, said this strategy will help software [...]]]></description>
			<content:encoded><![CDATA[<p><img align="left" src="http://adotas.com/wp/wp-content/uploads/2006/10/staypuft.jpg" />Google&#8217;s New York office at 111 8th avenue in Manhattan is now open for business. The facility is a bit of an experiment, combining the ad sales staff with the software engineering staff on the same floor.</p>
<p>At a press briefing on Monday, Craig Nevill-Manning, Google&#8217;s New York engineering, said this strategy will help software engineers better understand the needs of ad clients and ad sales, along with helping ad sales people understand the nuances and culture of software engineering. The facility houses Google&#8217;s largest advertising sales office. It&#8217;s also home to more than 100 engineering projects and serves as a software engineering hub, which will coordinate Google projects around the world. The company, though, has no plans to turn the facility into a data center.</p>
<p>Google opened the New York ad sales office in 2000 under the direction of now vice president of ad sales Tim Armstrong. The sales office served initially as a litmus test of the Madison Avenue advertising environment. As Google&#8217;s grew, the office started handling Google&#8217;s growing number of ad offerings from text ads to banner images and so on. The sales staff in the new facility will handle Google&#8217;s staple AdWords platform, as well as experimental ad technologies like print and audio ads.</p>
<p>Google&#8217;s software engineering office in New York opened in 2003, and has been the chrysalis for projects like Google Maps, Spreadsheet, Mobile Web Search and Finance, which was developed in conjunction with Google&#8217;s Bangalore office. The new office also serves as a home for Google Checkout and Google Notebook.</p>
<!-- signup form again -->		
		<div>
<form method=post action="http://app.icontact.com/icp/signup.php" name="icpsignup" accept-charset="UTF-8" id="email-subscribe-bottom" >
								<input type=hidden  name="fields_ajkey" value="4b4dff9498">
								<input type=hidden name=redirect value="http://www.adotas.com/subscription-successful/" />
								<input type=hidden name=errorredirect value="http://www.icontact.com/www/signup/error.html" />
								
								<input type=hidden name="listid" value="57524">
								<input type=hidden name="specialid:57524" value="HPHD">

								<input type=hidden name=clientid value="254952">
								<input type=hidden name=formid value="4656">
								<input type=hidden name=reallistid value="1">
								<input type=hidden name=doubleopt value="0">
						<label for="subscribe">Subscribe to the <strong>free</strong> Adotas.com Newsletter</label>
						<input type="text" id="subscribe" name="fields_email" value="Your email" onfocus="if(this.value==this.defaultValue)value=''" onblur="if(this.value=='')value=this.defaultValue;" />
						<input type="submit" name="Submit" value="Subscribe" class="submit subcribe"  />
</form>
			</div>
<br/><br/><script type="text/javascript">
  addthis_url    = 'http%3A%2F%2Fwww.adotas.com%2F2006%2F10%2Fgoogle-takes-manhattan%2F';
  addthis_title  = 'Google+Takes+Manhattan';
  addthis_pub    = 'adotas';
</script><script type="text/javascript" src="http://s7.addthis.com/js/addthis_widget.php?v=12" ></script><br /><br />
]]></content:encoded>
			<wfw:commentRss>http://www.adotas.com/2006/10/google-takes-manhattan/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Tests Web Buying System</title>
		<link>http://www.adotas.com/2006/06/google-tests-web-buying-system/</link>
		<comments>http://www.adotas.com/2006/06/google-tests-web-buying-system/#comments</comments>
		<pubDate>Fri, 16 Jun 2006 13:35:54 +0000</pubDate>
		<dc:creator>Sarah Novotny</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[expansion]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.adotas.com/2006/06/google-tests-web-buying-system/</guid>
		<description><![CDATA[The ever-expanding Google empire is reportedly testing a system that aims to speed online purchases.According to Reuters, the new system, temporarily dubbed &#8220;GBuy&#8221; by analysts, will aim to facilitate quicker purchases by a consumer from a marketer.Google CEO Eric Schmidt claims that the new service will differ from the popular PayPal system by targeting advertisers [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://adotas.com/wp/wp-content/uploads/2006/06/rebrand.jpg" align="left" />The ever-expanding Google empire is reportedly testing a system that aims to speed online purchases.According to Reuters, the new system, temporarily dubbed &#8220;GBuy&#8221; by analysts, will aim to facilitate quicker purchases by a consumer from a marketer.Google CEO Eric Schmidt claims that the new service will differ from the popular PayPal system by targeting advertisers rather than general consumers.&#8221;It makes no sense for us to go into businesses that are occupied by existing leaders,&#8221; he said in a New York meeting. &#8220;We want to solve new problems in the payments space.&#8221;</p>
<p>RBC Capital Markets analyst Jordan Rohan discussed the importance of targeting advertisers first, an issue Google has been confronting through expanding technology to send targeted messages to individual consumers via other media like magazines.&#8221;Eventually we hope that a targeted ad would be better than a targeted sales person,&#8221; Schmidt said.</p>
<p>Rohan estimated that Google is likely to launch this service by the end of the month.Merchants would not be charged for the service during the beta phase, but could eventually be expected to take fees of up to two percent.Google has not yet announced details of the prospective service nor has it been given a name.</p>
<!-- signup form again -->		
		<div>
<form method=post action="http://app.icontact.com/icp/signup.php" name="icpsignup" accept-charset="UTF-8" id="email-subscribe-bottom" >
								<input type=hidden  name="fields_ajkey" value="4b4dff9498">
								<input type=hidden name=redirect value="http://www.adotas.com/subscription-successful/" />
								<input type=hidden name=errorredirect value="http://www.icontact.com/www/signup/error.html" />
								
								<input type=hidden name="listid" value="57524">
								<input type=hidden name="specialid:57524" value="HPHD">

								<input type=hidden name=clientid value="254952">
								<input type=hidden name=formid value="4656">
								<input type=hidden name=reallistid value="1">
								<input type=hidden name=doubleopt value="0">
						<label for="subscribe">Subscribe to the <strong>free</strong> Adotas.com Newsletter</label>
						<input type="text" id="subscribe" name="fields_email" value="Your email" onfocus="if(this.value==this.defaultValue)value=''" onblur="if(this.value=='')value=this.defaultValue;" />
						<input type="submit" name="Submit" value="Subscribe" class="submit subcribe"  />
</form>
			</div>
<br/><br/><script type="text/javascript">
  addthis_url    = 'http%3A%2F%2Fwww.adotas.com%2F2006%2F06%2Fgoogle-tests-web-buying-system%2F';
  addthis_title  = 'Google+Tests+Web+Buying+System';
  addthis_pub    = 'adotas';
</script><script type="text/javascript" src="http://s7.addthis.com/js/addthis_widget.php?v=12" ></script><br /><br />
]]></content:encoded>
			<wfw:commentRss>http://www.adotas.com/2006/06/google-tests-web-buying-system/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mercedes-Benz Upgrades Its Used Car Site</title>
		<link>http://www.adotas.com/2006/05/mercedes-benz-upgrades-its-used-car-site/</link>
		<comments>http://www.adotas.com/2006/05/mercedes-benz-upgrades-its-used-car-site/#comments</comments>
		<pubDate>Thu, 25 May 2006 16:33:34 +0000</pubDate>
		<dc:creator>Sarah Novotny</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[expansion]]></category>
		<category><![CDATA[mercedes-benz_direct]]></category>

		<guid isPermaLink="false">http://www.adotas.com/2006/05/mercedes-benz-upgrades-its-used-car-site/</guid>
		<description><![CDATA[Mercedes-Benz Direct, the destination for consumers who want to purchase a used Mecedes-Benz direct from the manufacturer, has upgraded its online showroom to increase site traffic. Agency JJ has redesigned the site to improve customer handling and acquisition levels. The new and improved site has seen its highest level of users since it went live [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://adotas.com/wp/wp-content/uploads/2006/05/traffic.jpg" align="left" />Mercedes-Benz Direct, the destination for consumers who want to purchase a used Mecedes-Benz direct from the manufacturer, has upgraded its online showroom to increase site traffic. Agency JJ has redesigned the site to improve customer handling and acquisition levels.</p>
<p>The new and improved site has seen its highest level of users since it went live last month with 42,000 searches. The site has also produced twice as many calls to the company to purchase cars than it did this time last year.Customers have responded well to the website changes, which will lead to increased sales and customer service satisfaction.</p>
<p>Mercedes-Benz Direct could not be reached for comment.</p>
<!-- signup form again -->		
		<div>
<form method=post action="http://app.icontact.com/icp/signup.php" name="icpsignup" accept-charset="UTF-8" id="email-subscribe-bottom" >
								<input type=hidden  name="fields_ajkey" value="4b4dff9498">
								<input type=hidden name=redirect value="http://www.adotas.com/subscription-successful/" />
								<input type=hidden name=errorredirect value="http://www.icontact.com/www/signup/error.html" />
								
								<input type=hidden name="listid" value="57524">
								<input type=hidden name="specialid:57524" value="HPHD">

								<input type=hidden name=clientid value="254952">
								<input type=hidden name=formid value="4656">
								<input type=hidden name=reallistid value="1">
								<input type=hidden name=doubleopt value="0">
						<label for="subscribe">Subscribe to the <strong>free</strong> Adotas.com Newsletter</label>
						<input type="text" id="subscribe" name="fields_email" value="Your email" onfocus="if(this.value==this.defaultValue)value=''" onblur="if(this.value=='')value=this.defaultValue;" />
						<input type="submit" name="Submit" value="Subscribe" class="submit subcribe"  />
</form>
			</div>
<br/><br/><script type="text/javascript">
  addthis_url    = 'http%3A%2F%2Fwww.adotas.com%2F2006%2F05%2Fmercedes-benz-upgrades-its-used-car-site%2F';
  addthis_title  = 'Mercedes-Benz+Upgrades+Its+Used+Car+Site';
  addthis_pub    = 'adotas';
</script><script type="text/javascript" src="http://s7.addthis.com/js/addthis_widget.php?v=12" ></script><br /><br />
]]></content:encoded>
			<wfw:commentRss>http://www.adotas.com/2006/05/mercedes-benz-upgrades-its-used-car-site/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Yahoo! and eBay Join Forces</title>
		<link>http://www.adotas.com/2006/05/yahoo-and-ebay-join-forces/</link>
		<comments>http://www.adotas.com/2006/05/yahoo-and-ebay-join-forces/#comments</comments>
		<pubDate>Thu, 25 May 2006 15:24:59 +0000</pubDate>
		<dc:creator>Sarah Novotny</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[expansion]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://www.adotas.com/2006/05/yahoo-and-ebay-join-forces/</guid>
		<description><![CDATA[Yahoo! and eBay announced today that the companieshave inked a deal that will expand both businesses in the U.S.This multi-year strategic partnership includes components in the areas of online payments, search and graphical advertising, a co-branded toolbar, and &#8220;click-to-call&#8221; functionality.The plan between both companies will be fully implemented in 2007. &#8220;Our consumers will benefit from [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://adotas.com/wp/wp-content/uploads/2006/05/handshake4.jpg" align="left" />Yahoo! and eBay announced today that the companieshave inked a deal that will expand both businesses in the U.S.This multi-year strategic partnership includes components in the areas of online payments, search and graphical advertising, a co-branded toolbar, and &#8220;click-to-call&#8221; functionality.The plan between both companies will be fully implemented in 2007.</p>
<p>&#8220;Our consumers will benefit from the combination of Yahoo! and eBay&#8217;s leading technology and services, providing them with one of the best online experiences,&#8221; said Terry Semel, chairman and chief executive officer, Yahoo! Inc, in a press release. &#8220;Yahoo! holds a leadership position in all forms of online advertising. This partnership with eBay provides us with a great opportunity to further extend our sponsored search and graphical advertising reach to one of the largest and most active communities on the Web.&#8221;</p>
<p>Meg Whitman, president and chief executive officer, eBay Inc. also commented, &#8220;We are thrilled to be working more closely with Yahoo! and we think this agreement represents a great opportunity to benefit our communities and grow our businesses. Yahoo! offers an engaged online audience, which drives massive traffic through its rich consumer content and premium services. Working together, we can create more exposure for our properties, which in turn makes them more valuable to our users.&#8221;</p>
<p>Details of the agreement include that Yahoo! will become the exclusive third-party provider of all graphical advertisements throughout the eBay.com site, and sponsored search for complementary products on some eBay.com search results pages in the U.S. PayPal will also become Yahoo&#8217;s exclusive third-party provider of its online wallet, which allows customers to pay for Yahoo! services such as bank accounts, credit cards or balances associated with their PayPal accounts.</p>
<p>Yahoo! web search functionality and Yahoo! site links, including the Yahoo! Home Page, Yahoo! Mail and My Yahoo!, will also be integrated into a co-branded version of the eBay toolbar.Finally, Yahoo! and eBay will explore developing and deploying &#8220;click-to-call&#8221; advertising technologies on their respective Websites in the U.S., accessible by users of both Yahoo! Messenger with Voice and Skype.</p>
<!-- signup form again -->		
		<div>
<form method=post action="http://app.icontact.com/icp/signup.php" name="icpsignup" accept-charset="UTF-8" id="email-subscribe-bottom" >
								<input type=hidden  name="fields_ajkey" value="4b4dff9498">
								<input type=hidden name=redirect value="http://www.adotas.com/subscription-successful/" />
								<input type=hidden name=errorredirect value="http://www.icontact.com/www/signup/error.html" />
								
								<input type=hidden name="listid" value="57524">
								<input type=hidden name="specialid:57524" value="HPHD">

								<input type=hidden name=clientid value="254952">
								<input type=hidden name=formid value="4656">
								<input type=hidden name=reallistid value="1">
								<input type=hidden name=doubleopt value="0">
						<label for="subscribe">Subscribe to the <strong>free</strong> Adotas.com Newsletter</label>
						<input type="text" id="subscribe" name="fields_email" value="Your email" onfocus="if(this.value==this.defaultValue)value=''" onblur="if(this.value=='')value=this.defaultValue;" />
						<input type="submit" name="Submit" value="Subscribe" class="submit subcribe"  />
</form>
			</div>
<br/><br/><script type="text/javascript">
  addthis_url    = 'http%3A%2F%2Fwww.adotas.com%2F2006%2F05%2Fyahoo-and-ebay-join-forces%2F';
  addthis_title  = 'Yahoo%21+and+eBay+Join+Forces';
  addthis_pub    = 'adotas';
</script><script type="text/javascript" src="http://s7.addthis.com/js/addthis_widget.php?v=12" ></script><br /><br />
]]></content:encoded>
			<wfw:commentRss>http://www.adotas.com/2006/05/yahoo-and-ebay-join-forces/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Martha Stewart Building Social Network</title>
		<link>http://www.adotas.com/2006/05/martha-stewart-building-social-network/</link>
		<comments>http://www.adotas.com/2006/05/martha-stewart-building-social-network/#comments</comments>
		<pubDate>Wed, 24 May 2006 15:18:14 +0000</pubDate>
		<dc:creator>Sarah Novotny</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[expansion]]></category>
		<category><![CDATA[Martha_stewart]]></category>
		<category><![CDATA[social_networking]]></category>

		<guid isPermaLink="false">http://www.adotas.com/2006/05/martha-stewart-building-social-network/</guid>
		<description><![CDATA[As part of its overall plan for Marthastewart.com, Martha Stewart Omnipedia Inc. will be incorporating a MySpace-style social network aimed at adult women. Marthastewart.com has moved from an online retail space to an ad-supported media space since it began in 1999. The site will re-launch some time in February 2007, incorporating even more original multimedia [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://adotas.com/wp/wp-content/uploads/2006/05/womensrights.jpg" align="left" />As part of its overall plan for Marthastewart.com, Martha Stewart Omnipedia Inc. will be incorporating a MySpace-style social network aimed at adult women. Marthastewart.com has moved from an online retail space to an ad-supported media space since it began in 1999. The site will re-launch some time in February 2007, incorporating even more original multimedia content, according to Martha Steward Omnipedia CEO Susan Lyne at the Morgan Stanely Media &#038; Communication conference.</p>
<p>Late 2007 will see the launch of the as yet unnamed social network. &#8220;There is a big opportunity in what is called the older female demographic lifestyle arena. This is 25-45. There is no place like MySpace, like Friendster for that demographic. &#8230;we do believe we can become a major destination there,&#8221; said Lyne after referring to thousands of emails received from Martha Stewart fans containing images, recipes, and other media.</p>
<p>Other community-based sites targeting the adult female demographic include Sisterwoman.com and NBC&#8217;s iVillage. The Martha Stewart take on social networking will let members share photos, recipes, scrapbooks, projects and other creations with design experts and the rest of the community.</p>
<!-- signup form again -->		
		<div>
<form method=post action="http://app.icontact.com/icp/signup.php" name="icpsignup" accept-charset="UTF-8" id="email-subscribe-bottom" >
								<input type=hidden  name="fields_ajkey" value="4b4dff9498">
								<input type=hidden name=redirect value="http://www.adotas.com/subscription-successful/" />
								<input type=hidden name=errorredirect value="http://www.icontact.com/www/signup/error.html" />
								
								<input type=hidden name="listid" value="57524">
								<input type=hidden name="specialid:57524" value="HPHD">

								<input type=hidden name=clientid value="254952">
								<input type=hidden name=formid value="4656">
								<input type=hidden name=reallistid value="1">
								<input type=hidden name=doubleopt value="0">
						<label for="subscribe">Subscribe to the <strong>free</strong> Adotas.com Newsletter</label>
						<input type="text" id="subscribe" name="fields_email" value="Your email" onfocus="if(this.value==this.defaultValue)value=''" onblur="if(this.value=='')value=this.defaultValue;" />
						<input type="submit" name="Submit" value="Subscribe" class="submit subcribe"  />
</form>
			</div>
<br/><br/><script type="text/javascript">
  addthis_url    = 'http%3A%2F%2Fwww.adotas.com%2F2006%2F05%2Fmartha-stewart-building-social-network%2F';
  addthis_title  = 'Martha+Stewart+Building+Social+Network';
  addthis_pub    = 'adotas';
</script><script type="text/javascript" src="http://s7.addthis.com/js/addthis_widget.php?v=12" ></script><br /><br />
]]></content:encoded>
			<wfw:commentRss>http://www.adotas.com/2006/05/martha-stewart-building-social-network/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

