expansion
AzoogleAds Goes European
ADOTAS – Azoogle, Inc, an online performance-based ad network, announced today that the firm is expanding into the European marketplace through an agreement with 77Agency, an independent New Media Marketing agency based in London. Publishers on AzoogleAds’ network will now have access to international advertising inventory in sectors including financial services, [...] more...
EyeWonder, Growing Like A Weed In ’07
EyeWonder, a rich media and digital video advertising provider, announced that last year, it more than doubled in size in response to global demand for rich media and digital video ad solutions. According to Nielson Online AdRelevance, EyeWonder tripled its campaign impression volume from 2006 to 2007, and more than [...] more...
Hungry Google Looks For New Ad Partners
It is being reported that Google, the behemoth that is swallowing digital media one company at a time, is looking to do business with more advertising partners other than its awaited new toy DoubleClick. An executive was quoted to say that the company is planning on moving to a single [...] more...
PointRoll Finds Southern Comfort In GA Office
PointRoll, Inc., a prominent developer of rich media solutions announced the expansion of their business to a tenth office in Atlanta, GA. This will allow the company to develop more relationships with Fortune 500 advertisers in the Southeast. Chris Saridakis, CEO of PointRoll said, “This office will enable us to build [...] more...
JobsDB Expands To Online Ads
PT JobsDB Indonesia, an online job recruitment service provider, announced that it plans to expand and diversify the business into online advertising. Eddy S. Tjahja, managing director of JobsDB, told the press on Friday that the online advertising industry has been growing by 40%-60% a year, which makes the space very [...] more...
Google Takes Manhattan
Google’s New York office at 111 8th avenue in Manhattan is now open for business. The facility is a bit of an experiment, combining the ad sales staff with the software engineering staff on the same floor. At a press briefing on Monday, Craig Nevill-Manning, Google’s New York engineering, said this [...] more...
Google Tests Web Buying System
The ever-expanding Google empire is reportedly testing a system that aims to speed online purchases.According to Reuters, the new system, temporarily dubbed “GBuy” by analysts, will aim to facilitate quicker purchases by a consumer from a marketer.Google CEO Eric Schmidt claims that the new service will differ from the popular [...] more...
Mercedes-Benz Upgrades Its Used Car Site
Mercedes-Benz Direct, the destination for consumers who want to purchase a used Mecedes-Benz direct from the manufacturer, has upgraded its online showroom to increase site traffic. Agency JJ has redesigned the site to improve customer handling and acquisition levels. The new and improved site has seen its highest level of users [...] more...
Yahoo! and eBay Join Forces
Yahoo! and eBay announced today that the companieshave inked a deal that will expand both businesses in the U.S.This multi-year strategic partnership includes components in the areas of online payments, search and graphical advertising, a co-branded toolbar, and “click-to-call” functionality.The plan between both companies will be fully implemented in 2007. “Our [...] more...
Martha Stewart Building Social Network
As part of its overall plan for Marthastewart.com, Martha Stewart Omnipedia Inc. will be incorporating a MySpace-style social network aimed at adult women. Marthastewart.com has moved from an online retail space to an ad-supported media space since it began in 1999. The site will re-launch some time in February 2007, [...] more...
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Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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