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expansion

AzoogleAds Goes European

Written on: March 3rd 2008
Author: Editor

ADOTAS - Azoogle, Inc, an online performance-based ad network, announced today that the firm is expanding into the European marketplace through an agreement with 77Agency, an independent New Media Marketing agency based in London. Publishers on AzoogleAds’ network will now have access to international advertising inventory in sectors including financial services, [...] more...

EyeWonder, Growing Like A Weed In ‘07

Written on: January 15th 2008
Author: Editor

EyeWonder, a rich media and digital video advertising provider, announced that last year, it more than doubled in size in response to global demand for rich media and digital video ad solutions. According to Nielson Online AdRelevance, EyeWonder tripled its campaign impression volume from 2006 to 2007, and more than [...] more...

Hungry Google Looks For New Ad Partners

Written on: December 5th 2007
Author: Editor

It is being reported that Google, the behemoth that is swallowing digital media one company at a time, is looking to do business with more advertising partners other than its awaited new toy DoubleClick. An executive was quoted to say that the company is planning on moving to a single [...] more...

PointRoll Finds Southern Comfort In GA Office

Written on: October 11th 2007
Author: Editor

PointRoll, Inc., a prominent developer of rich media solutions announced the expansion of their business to a tenth office in Atlanta, GA. This will allow the company to develop more relationships with Fortune 500 advertisers in the Southeast. Chris Saridakis, CEO of PointRoll said, “This office will enable us to build [...] more...

JobsDB Expands To Online Ads

Written on: October 1st 2007
Author: Editor

PT JobsDB Indonesia, an online job recruitment service provider, announced that it plans to expand and diversify the business into online advertising. Eddy S. Tjahja, managing director of JobsDB, told the press on Friday that the online advertising industry has been growing by 40%-60% a year, which makes the space very [...] more...

Google Takes Manhattan

Written on: October 2nd 2006
Author: Editor

Google’s New York office at 111 8th avenue in Manhattan is now open for business. The facility is a bit of an experiment, combining the ad sales staff with the software engineering staff on the same floor. At a press briefing on Monday, Craig Nevill-Manning, Google’s New York engineering, said this [...] more...

Google Tests Web Buying System

Written on: June 16th 2006
Author: Editor

The ever-expanding Google empire is reportedly testing a system that aims to speed online purchases.According to Reuters, the new system, temporarily dubbed “GBuy” by analysts, will aim to facilitate quicker purchases by a consumer from a marketer.Google CEO Eric Schmidt claims that the new service will differ from the popular [...] more...

Mercedes-Benz Upgrades Its Used Car Site

Written on: May 25th 2006
Author: Editor

Mercedes-Benz Direct, the destination for consumers who want to purchase a used Mecedes-Benz direct from the manufacturer, has upgraded its online showroom to increase site traffic. Agency JJ has redesigned the site to improve customer handling and acquisition levels. The new and improved site has seen its highest level of users [...] more...

Yahoo! and eBay Join Forces

Written on: May 25th 2006
Author: Editor

Yahoo! and eBay announced today that the companieshave inked a deal that will expand both businesses in the U.S.This multi-year strategic partnership includes components in the areas of online payments, search and graphical advertising, a co-branded toolbar, and “click-to-call” functionality.The plan between both companies will be fully implemented in 2007. “Our [...] more...

Martha Stewart Building Social Network

Written on: May 24th 2006
Author: Editor

As part of its overall plan for Marthastewart.com, Martha Stewart Omnipedia Inc. will be incorporating a MySpace-style social network aimed at adult women. Marthastewart.com has moved from an online retail space to an ad-supported media space since it began in 1999. The site will re-launch some time in February 2007, [...] more...

Spotlight

HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...