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exelate



Hiring Round-Up: eXelate, FatTail, WebTrends

Written on
November 25th 2008
Author
Kathleen

ADOTAS – Nancy Rampulla has joined targeting data exchange eXelate as its director of network development. Rampulla will be responsible for growing the “buy” side of eXelate’s eXchange. She will work with eXelate’s network customers, which include 10 of comScore’s top-25 ad networks, as well as advertising optimization engines and [...] more...

eXelate Launches Ramped Up Targeting Exchange

Written on
September 18th 2008
Author
Kathleen

ADOTAS – Behavioral targeting data exchange eXelate is launching a targeting exchange interface dubbed “teXi” specifically for publishers that want to review revenue generation, transaction volume and channel performance. eXelate said it is responding to an industry demand for transparent metrics in real time. “We’re providing publishers on eXelate’s Behavioral Targeting [...] more...

eXchange Appoints New CRO

Written on
May 22nd 2008
Author
Kathleen

ADOTAS – eXelate, an exchange for targeting data, has announced the appointment of Mark Zagorski to the newly created position of chief revenue officer and the opening of a new headquarters for the firm in New York City. Zagorski will run the business development, marketing and client management channels for eXelate. [...] more...

eXelate Extends Invitation To Facebook Execs

Written on
December 19th 2007
Author
Editor

eXelate, the creator of a targeting data marketplace, is formally inviting Facebook’s VP of Product Marketing & Operations Chamath Palihapitiya and CRO Owen Van Natta to try eXelate’s privacy-friendly exchange. The company has adopted a privacy-friendly approach to behavioral targeting. There is no data integration or cross-site information transfer, and user [...] more...


Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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