exelate



GfK MRI Brings New Accuracy, Breadth To Online Targeting

Written on
March 31st 2014
Author
AdotasWire

New York,  March 31, 2014 (ADOTAS) – GfK MRI is empowering marketers and advertisers to build brands more effectively through online advertising. The company has launched 44 consumer segments based on its unrivaled information on consumers’ offline activities and attitudes – allowing more precise targeting of the consumers brands want ... more...

eXelate Expands Global Data Coverage Through Strategic Partnership With French Company SirData

Written on
December 19th 2013
Author
AdotasWire

NEW YORK, December 19, 2013 (ADOTAS) — eXelate, the leading smart data and analytics engine powering smarter digital marketing decisions, today announced the forging of an alliance with a leading French audience targeting data provider, SirData. As a result, the eXelate eXchange will initially ingest 6M French audience targeting intent data ... more...

AFAIK: Covario, eXelate, Medialets, Fiksu, Net2TV, BlueHornet Networks

Written on
May 31st 2013
Author
Mike Daly

ADOTAS – As the week’s end slows our mail delivery to a trickle, let’s catch up on our Inbox activity: Covario has added Nick Brien (pictured), the former chairman and chief executive of McCann Worldgroup, to its board of directors. Brien has built a track record over three decades leading some ... more...

Moving from Big Data into an Era of Smart Data

Written on
May 28th 2013
Author
Khurrum Malik

ADOTAS — The advent of Big Data has created opportunities for marketers and agencies. Is Big Data Big Noise? And can we find signal(s) within a never-ending fountain of data noise? The amount of data and the rate at which it is growing in speed and type is unprecedented with Big Data ... more...

AFAIK: eXelate, DG, Monetate, BlueKai, Aggregate Knowledge, [x+1], Tidal Labs, SapientNitro

Written on
April 11th 2013
Author
Mike Daly

ADOTAS – Hot off the virtual presses: Eugene Becker (pictured) has joined eXelate as Senior Vice President of Product Management. Eugene will be responsible for global product management and development of eXelate’s data and analytics products built to power more effective marketing decisions for agencies, platforms, and marketers worldwide. This is ... more...

New eXelate Data Optimization Service Creates More Effective Smart Data Pools

Written on
April 5th 2013
Author
AdotasWire

The most accurate demographic data available results in 1.8X lift in on-target performance NEW YORK, April 4, 2013 (ADOTAS) – Better data accuracy generates up to a 1.8X lift in on-target campaign performance due to a recent data refinement process developed by eXelate, the smart data company that powers smarter digital marketing ... more...

AFAIK: eXelate, Resonate, Kenshoo, Socialbakers, ChaCha, TotallyHer, DMA

Written on
March 14th 2013
Author
Mike Daly

eXelate today announced that Khurrum Malik (pictured) has joined the company as Chief Marketing Officer, where he will be responsible for global corporate and product marketing for eXelate’s industry-leading smart data solutions. Malik will report directly to eXelate CEO Mark S. Zagorski in this newly created position.  This appointment solidifies ... more...

The Big Data Fallacy: Is Your Targeting Data Transsexual?

Written on
February 6th 2013
Author
Richard L. Tso

Brands, agencies and trading desks now have access to mounds of targeting and performance data to fuel advertising campaigns, and can pretty accurately track paid media that results in impressions, CTR and engagement. Big data and the rise of new marketing algorithms are giving advertisers insight into virtually every aspect ... more...

Industry Leaders Offer Predictions for 2013 (Part 3)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Brian Lesser, CEO, Xaxis “Twitter and Apple (tablet/mobile) will launch real-time-bidding (RTB) ad exchanges. Following this year’s success of Facebook Exchange (FBX), Facebook’s RTB system, Twitter and Apple will also open their ad inventory to RTB technology.  This will be a great plus to ... more...

eXelate Raises $12 Million in Series C Funding

Written on
September 24th 2012
Author
AdotasWire

NEW YORK (September 24, 2012) – eXelate, the leading data and analytics engine making big data work for digital advertisers, today announced the closing of a $12 million third round of funding led by NewSpring Capital with existing investors Carmel Ventures, Menlo Ventures and Trident Capital also participating. eXelate’s global ... more...