exelate
AFAIK: eXelate, DG, Monetate, BlueKai, Aggregate Knowledge, [x+1], Tidal Labs, SapientNitro
ADOTAS – Hot off the virtual presses: Eugene Becker (pictured) has joined eXelate as Senior Vice President of Product Management. Eugene will be responsible for global product management and development of eXelate’s data and analytics products built to power more effective marketing decisions for agencies, platforms, and marketers worldwide. This is [...] more...
New eXelate Data Optimization Service Creates More Effective Smart Data Pools
The most accurate demographic data available results in 1.8X lift in on-target performance NEW YORK, April 4, 2013 (ADOTAS) – Better data accuracy generates up to a 1.8X lift in on-target campaign performance due to a recent data refinement process developed by eXelate, the smart data company that powers smarter digital marketing [...] more...
AFAIK: eXelate, Resonate, Kenshoo, Socialbakers, ChaCha, TotallyHer, DMA
eXelate today announced that Khurrum Malik (pictured) has joined the company as Chief Marketing Officer, where he will be responsible for global corporate and product marketing for eXelate’s industry-leading smart data solutions. Malik will report directly to eXelate CEO Mark S. Zagorski in this newly created position. This appointment solidifies [...] more...
The Big Data Fallacy: Is Your Targeting Data Transsexual?
Brands, agencies and trading desks now have access to mounds of targeting and performance data to fuel advertising campaigns, and can pretty accurately track paid media that results in impressions, CTR and engagement. Big data and the rise of new marketing algorithms are giving advertisers insight into virtually every aspect [...] more...
Industry Leaders Offer Predictions for 2013 (Part 3)
1 2 3 4 5 6 7 8 9 10 Brian Lesser, CEO, Xaxis “Twitter and Apple (tablet/mobile) will launch real-time-bidding (RTB) ad exchanges. Following this year’s success of Facebook Exchange (FBX), Facebook’s RTB system, Twitter and Apple will also open their ad inventory to RTB technology. This will be a great plus to [...] more...
eXelate Raises $12 Million in Series C Funding
NEW YORK (September 24, 2012) – eXelate, the leading data and analytics engine making big data work for digital advertisers, today announced the closing of a $12 million third round of funding led by NewSpring Capital with existing investors Carmel Ventures, Menlo Ventures and Trident Capital also participating. eXelate’s global [...] more...
eXelate Launches Custom Audience Modeling Tool for Long-Term Brand Affinity
ADOTAS – Data management and digital marketing services provider eXelate launched a new audience modeling tool, maX Brand, today. Building off of the company’s earlier maX Performance tool, which aims to serve marketers looking for a direct response or an action from a specific audience, maX Brand is positioned to [...] more...
TruSignal and eXelate Join Forces for Highly Targeted Brand Marketing
ADOTAS – What’s that old saying? “If it looks like a bear and smells like a bear, then it’s a bear?” Maybe not so with high lifetime value (LTV) customers, but TruSignal and eXelate are now helping to make that distinction more accurately. The two leading data companies officially partner [...] more...
eXelate Data and Turn Platform Meld, Promising More and Faster Decisions
ADOTAS – Data management and marketing company eXelate has integrated its data into audience insights provider Turn‘s audience platform, the two companies jointly announced today. With Turn boasting nearly 700 million anonymous user profiles on hand and over 30 billion ad-targeting decisions made per day, and with eXelate claiming to [...] more...
Data Provider V12 Group Jumps on eXelate’s Platform
ADOTAS – Today, offline audience data provider V12 Group and data management and marketing company eXelate announced they’d partnered to allow agencies and advertisers insights from V12′s data, which includes PYCO, a data set that sorts consumers into 16 categories based on the Myers-Briggs Indicator for personality type. According to [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
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Features
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- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
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