exelate



eXelate Introduces B2BX Data-as-a-Service To Power Digital Marketing Outreach

Written on
September 4th 2014
Author
Press Release

(ADOTAS) NEW YORK, NY— September 4, 2014 – eXelate, the leading independent data platform, today announced the availability of B2BX, a B2B Data as a Service Solution available directly to advertisers via its maX DMP and through its network of more than 125 media partners and platforms including AppNexus, MediaMath, ... more...

eXelate Announces Leadership Additions to Drive Global Expansion of Data Platform

Written on
June 26th 2014
Author
Press Release

NEW YORK, June 26, 2014 (ADOTAS) – eXelate, the leading independent data platform, today announced the addition of senior executives to its management team and Board of Directors who will lend their proven expertise to continue to expand the company’s smart data and smart technology solutions for marketers. The company’s deep ... more...

BrightRoll Partners with eXelate, Precision Market Insights from Verizon

Written on
May 22nd 2014
Author
Press Release

SAN FRANCISCO, May 22, 2014 (ADOTAS) – BrightRoll, the only independent and unified programmatic video advertising platform, today announced new partnerships with eXelate and Precision Market Insights from Verizon for advanced mobile audience targeting on the BrightRoll platform. BrightRoll offers a diverse suite of audience targeting capabilities and this latest addition of ... more...

Video Q&A: eXelate CEO Mark Zagorski on Data & Digital Ad Trends

Written on
April 22nd 2014
Author
Adotas

ADOTAS – Video correspondent Mari White recently interviewed eXelate CEO Mark Zagorski on digital ad topics ranging from programmatic, mobile and video to the value of strong creative — all through a Big Data lens. Zagorski has been at the forefront of digital disruption since 1997 when he joined Modem ... more...

GfK MRI Brings New Accuracy, Breadth To Online Targeting

Written on
March 31st 2014
Author
Press Release

New York,  March 31, 2014 (ADOTAS) – GfK MRI is empowering marketers and advertisers to build brands more effectively through online advertising. The company has launched 44 consumer segments based on its unrivaled information on consumers’ offline activities and attitudes – allowing more precise targeting of the consumers brands want ... more...

eXelate Expands Global Data Coverage Through Strategic Partnership With French Company SirData

Written on
December 19th 2013
Author
Press Release

NEW YORK, December 19, 2013 (ADOTAS) — eXelate, the leading smart data and analytics engine powering smarter digital marketing decisions, today announced the forging of an alliance with a leading French audience targeting data provider, SirData. As a result, the eXelate eXchange will initially ingest 6M French audience targeting intent data ... more...

AFAIK: Covario, eXelate, Medialets, Fiksu, Net2TV, BlueHornet Networks

Written on
May 31st 2013
Author
Mike Daly

ADOTAS – As the week’s end slows our mail delivery to a trickle, let’s catch up on our Inbox activity: Covario has added Nick Brien (pictured), the former chairman and chief executive of McCann Worldgroup, to its board of directors. Brien has built a track record over three decades leading some ... more...

Moving from Big Data into an Era of Smart Data

Written on
May 28th 2013
Author
Khurrum Malik

ADOTAS — The advent of Big Data has created opportunities for marketers and agencies. Is Big Data Big Noise? And can we find signal(s) within a never-ending fountain of data noise? The amount of data and the rate at which it is growing in speed and type is unprecedented with Big Data ... more...

AFAIK: eXelate, DG, Monetate, BlueKai, Aggregate Knowledge, [x+1], Tidal Labs, SapientNitro

Written on
April 11th 2013
Author
Mike Daly

ADOTAS – Hot off the virtual presses: Eugene Becker (pictured) has joined eXelate as Senior Vice President of Product Management. Eugene will be responsible for global product management and development of eXelate’s data and analytics products built to power more effective marketing decisions for agencies, platforms, and marketers worldwide. This is ... more...

New eXelate Data Optimization Service Creates More Effective Smart Data Pools

Written on
April 5th 2013
Author
Press Release

The most accurate demographic data available results in 1.8X lift in on-target performance NEW YORK, April 4, 2013 (ADOTAS) – Better data accuracy generates up to a 1.8X lift in on-target campaign performance due to a recent data refinement process developed by eXelate, the smart data company that powers smarter digital marketing ... more...