evidon



Maxifier Appoints Ad Tech Veteran Aaron Letscher as CRO

Written on
April 8th 2014
Author
AdotasWire

NEW YORK, April 8, 2014 (ADOTAS) — Maxifier, the leader in total performance optimization, today announced the appointment of Aaron Letscher as Chief Revenue Officer. Reporting to Maxifier CEO, Denise Colella, Letscher will lead the sales, partnerships and account management teams, focusing on the continued growth of the business both domestically ... more...

Blogshare: 11 Ad-Tech People to Watch in 2014

Written on
January 23rd 2014
Author
Mike Daly

ADOTAS – The Rayno Report has published a two-part article titled “Eleven Ad-Tech Visionaries.” The list was compiled by guest contributor and industry veteran Corey Kronengold. “With dozens of startups and now several larger players, including Google, it’s a competitive industry,” Kronengold writes.“It’s hard to keep track of the players, ... more...

EXCLUSIVE: Ghostery Launches New Version for iOS7

Written on
January 21st 2014
Author
AdotasWire

NEW YORK, January 21, 2014 (ADOTAS) – Ghostery®, the web’s largest, most powerful and most user-friendly privacy tool, announced today its new mobile release for iOS7. This update includes the most expansive improvements to the usability of the app since the initial release of Ghostery for iOS. Ghostery is used by more than 20 million people ... more...

AdTruth Partners With Evidon On Mobile Privacy App

Written on
September 5th 2013
Author
AdotasWire

SAN JOSE, CA., September 5, 2013 (ADOTAS) – AdTruth, the global leader in securing digital relationships, and Evidon, the leading marketing intelligence company, today announced a technology partnership that will enable greater consumer control over in-app privacy on mobile devices. “Ad Control” is a key element of EvidonInForm Mobile, which enables consumers to opt-out of in-appor cross-app ... more...

Industry Leaders Offer Predictions for 2013 (Part 4)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Lou Mastria, Executive Director, DAA “2012 was the year that the DAA Industry Self-Regulatory Program became the standard for responsible data use for intelligent online advertising.  We see this expanding on three fronts in 2013.  1: Globally, Canada will join the list of countries implementing ... more...

Scary Study Finds OBA Opt-Out Mechanisms ‘Fundamentally Flawed’

Written on
October 31st 2011
Author
Gavin Dunaway

ADOTAS – For Halloween, I was thinking the scariest thing I could dress up as would be a third-party online data collector. I mean, what is more horrifying than a member of the cyberazzi? I figure I could go to cafés and spy on what sites Internet users are browsing, conspicuously taking ... more...

Off-Duty: Adotas Throws a Serious Shindig at Cipriani

Written on
October 7th 2011
Author
Gavin Dunaway

ADOTAS – To launch our new event and party section Off-Duty, Adotas was forced to show it knew how to judge a good time because it could throw one. Sponsored by 24/7 Real Media, TRAFFIQ, Adometry and Big Fuel — and put together with a great assistance from Max Ramirez of Digital Media Events ... more...

Evidon Reports 500,000 OBA Opt-Outs Over 50 Billion Impressions

Written on
August 8th 2011
Author
Gavin Dunaway

ADOTAS – Shelter the children — opt-out fever has hit the nation! Evidon, which powers the Digital Advertising Alliance’s OBA self-regulatory program, announced that 500,000 browsers have opted out of behavioral targeting via the Ad Choices icon (which feels like it has been renamed about 50 times in the last ... more...

Mozilla Makes DNT More Visible in Firefox 5 Beta

Written on
May 25th 2011
Author
Gavin Dunaway

ADOTAS - Last week, Mozilla’s Global Privacy and Public Policy Leader Alex Fowler told attendees of the 2011 Privacy Identity Innovation conference that between 1% and 2% of users have turned on the “do not track” feature added to the Firefox 4 browser. Well, that must mean the majority of Firefox users ... more...

Attacking Self-Regulation Agents Is Counter-Productive

Written on
March 3rd 2011
Author
Colin OMalley

ADOTAS – The U.S. Federal Trade Commission (FTC) has demanded far more transparency when it comes to online behavioral (or interest-based) advertising. So the interactive industry is heeding that call and putting a great amount of focus on consumer privacy. Online advertisers have more options than ever when it comes ... more...