europe
DoubleClick Tangos with European Rich Media Company
Online advertising company DoubleClick has purchased Tangozebra, a European rich media and digital marketing services provider, formerly owned by the Media Square marketing network. Tangozebra’s services cover everything from podcasting and in-game advertising to creative services and campaign research. “Tangozebra has an excellent reputation for rich media, innovation, and emerging technologies,” [...] more...
iCrossing Acquires Spannerworks, Eyes European Expansion
Spannerworks has just announced that it has been acquired by iCrossing, a digital marketing agency. With the new acquisition, the company will be able to expand internationally, with the goal being specifically to branch out in Europe. iCrossing brings search technology, brand monitoring and research and consultant products to the [...] more...
Skype Founder Tries Hand at Online Advertising
The folks behind eBay-owned Skype announced that they will invest in Wunderloop, an online advertising firm based in Luxembourg. Niklas Zennstrom, founder of Skype, along with two of his technology investors, Klaus Hommels and Howard Hartenbaum, will invest in the European company that claims to have developed a groundbreaking [...] more...
R/GA Opens New London Office
Digital marketing firm R/GA has opened a new office in London that will serve as the central headquarters for all European operations. “London was a natural choice for us, not only in catering to client needs, but also due to the history of creativity and digital expertise that has flourished in [...] more...
MSN Taps PriceRunner to Provide Comparison Shopping in UK, France
PriceRunner, a leading international comparison shopping service, has been selected by MSN to be the primary provider of price comparison content for the MSN shopping channel in the UK and France. The agreement, which marks the first pan-European deal of its kind for PriceRunner, provides that PriceRunner will supply MSN [...] more...
Accipiter Invades Europe
Online ad technology provider Accipiter has launched the European version of its AdMarket PPC text link marketplace. AdMarket Europe contains the same functionality Accipiter released with the launch of the U.S. version in May, but the European version also supports multiple currencies. The private label version of the European AdMarket [...] more...
Publishers Team Up Against Search Engine Heavyweights
Newspaper and book publishers concerned that search engines like Google and Yahoo have seized control of published material by providing “unfettered and unpaid access” to generate advertising revenue are fighting back. According to a Sunday Times report, a group of publishing bodies that includes the European Publishers Council, the International Publishers [...] more...
Sony Releasing BRAVIA Ad Content via PSP
In case you missed it, last year, the team for Sony’s BRAVIA line of LCD TV’s released an ad directed by Nicolai Fuglsig that unleashed 250,000 colorful superballs onto the sloping streets of San Francisco. The ad generated a lot of buzz online, and this year Sony is planning to [...] more...
Coke Gets Viral in Europe
Coca-Cola has released a series of Bottle Films virals that will launch globally today. The virals are part of the “Coke Side of Life” campaign and are intended to extend the platform beyond traditional advertising. Each installment tells a story through highly contemporary art and design and integrates cutting edge [...] more...
Europe’s Young Flock to Mobiles for Web
Not only do 93 percent of European 16-to-24-year olds own mobile phones (and PDAs, & Blackberries), but more than 46 percent use them to surf the Internet, according to a study just released by the European Interactive Advertising Association (EIAA). “Already, twice as many 16-to-24-year olds are accessing the Internet from [...] more...
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