europe
Adform Learns Spanish, Opens Office In Spain
ADOTAS – Danish online company Adform is growing at a time when the market in southern Europe is not so consistent. Adform started serving the Italian market less than 10 months ago and has experienced a growth so substantial that as of Nov. 1, the company has opened a branch [...] more...
YuMe Busts Into Europe by Buying Appealing Media
ADOTAS – Looks like DG isn’t the only ad tech firm expanding its global horizon through an acquisition. Video ad platform YuMe has stepped into Europe via the acquisition of U.K. mobile video advertising platform Appealing Media. YuMe is taking over Appealing’s London office as its new European headquarters. Appealing sells [...] more...
Make Location Data Sharing Opt-In, Orders European Commission Panel
ADOTAS - Apple and Google’s appearance in front of the U.S. Senate to explain location data handling following reports of misuse sounded like a real snooze. Across the Atlantic, however, the European Union data protection advisory panel actually took some action and advised the European Commission to consider location data the [...] more...
Criteo Expands European Reach With Microsoft Deal
ADOTAS – Retargeter Criteo is cutting deals left and right — a few days after announcing it had partnered with ad management software-maker Marin, Criteo has teamed up with Microsoft to inject retargeting into the Microsoft Media Network (MMN), its premium display ad network for Europe. MMN boasts a reach of 144 [...] more...
EU Antitrust Regulators Jump on Google’s Back
ADOTAS – After a getting a load of European privacy complaints courtesy of its Street View service, Google’s digital colonization of the old country continues to run into trouble with the natives. Following complaints from three vertical search engines, European Union antitrust regulators are scrutinizing whether Google purposefully lowered rival [...] more...
InMobi Adds Google Vet to Boost European Presence
ADOTAS – Mobile ad network InMobi is off to a fine start in conquering the world, with operations in 37 countries and more than 6 billion ad impressions served monthly. As it expands its campaign for dominance in Europe, InMobi has added a local presence by bringing in Google and [...] more...
AdMeld Invades U.K. With RTB
ADOTAS – The British Invasion may have brought over The Beatles, The Rolling Stones and The Who, but AdMeld’s invasion of the U.K. is bringing real-time bidding — to publishers across Europe. Europe will be able to turn on, tune in and… well, plug away with the increased efficiency and transparency [...] more...
Geoscape Sets Sights on Europe
ADOTAS – In a twist on history, bold American digital media companies are looking toward the horizon at the New World — Europe. Geoscape is the latest to venture back across the Atlantic — in partnership with Geoscape Europe BV, the company has launched a Europe-centric version of its intelligence system, [...] more...
MySpace Europe layoffs, closings hit
ADOTAS — As was speculated, the social network’s continued restructuring, which included ending plans for a location move and US layoffs, has moved overseas. MySpace will be cutting 300 international staff and closing at least 4 offices outside the US, with those in Argentina, Brazil, Canada, France, India, Italy, Mexico, Russia, [...] more...
MySpace layoff frenzy could hit overseas
ADOTAS — The social network might only be beginning its massive restructuring. This past week’s layoffs looks like it could be the first round. MySpace already laid off 30 percent of its staff, about 420 people. But another round, between 300-500, could be axed, according to Alley Insider, and the struggling [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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