europe
InMobi Adds Google Vet to Boost European Presence
ADOTAS – Mobile ad network InMobi is off to a fine start in conquering the world, with operations in 37 countries and more than 6 billion ad impressions served monthly. As it expands its campaign for dominance in Europe, InMobi has added a local presence by bringing in Google and [...] more...
AdMeld Invades U.K. With RTB
ADOTAS – The British Invasion may have brought over The Beatles, The Rolling Stones and The Who, but AdMeld’s invasion of the U.K. is bringing real-time bidding — to publishers across Europe. Europe will be able to turn on, tune in and… well, plug away with the increased efficiency and transparency [...] more...
Geoscape Sets Sights on Europe
ADOTAS – In a twist on history, bold American digital media companies are looking toward the horizon at the New World — Europe. Geoscape is the latest to venture back across the Atlantic — in partnership with Geoscape Europe BV, the company has launched a Europe-centric version of its intelligence system, [...] more...
MySpace Europe layoffs, closings hit
ADOTAS — As was speculated, the social network’s continued restructuring, which included ending plans for a location move and US layoffs, has moved overseas. MySpace will be cutting 300 international staff and closing at least 4 offices outside the US, with those in Argentina, Brazil, Canada, France, India, Italy, Mexico, Russia, [...] more...
MySpace layoff frenzy could hit overseas
ADOTAS — The social network might only be beginning its massive restructuring. This past week’s layoffs looks like it could be the first round. MySpace already laid off 30 percent of its staff, about 420 people. But another round, between 300-500, could be axed, according to Alley Insider, and the struggling [...] more...
DoubleClick Tangos with European Rich Media Company
Online advertising company DoubleClick has purchased Tangozebra, a European rich media and digital marketing services provider, formerly owned by the Media Square marketing network. Tangozebra’s services cover everything from podcasting and in-game advertising to creative services and campaign research. “Tangozebra has an excellent reputation for rich media, innovation, and emerging technologies,” [...] more...
iCrossing Acquires Spannerworks, Eyes European Expansion
Spannerworks has just announced that it has been acquired by iCrossing, a digital marketing agency. With the new acquisition, the company will be able to expand internationally, with the goal being specifically to branch out in Europe. iCrossing brings search technology, brand monitoring and research and consultant products to the [...] more...
Skype Founder Tries Hand at Online Advertising
The folks behind eBay-owned Skype announced that they will invest in Wunderloop, an online advertising firm based in Luxembourg. Niklas Zennstrom, founder of Skype, along with two of his technology investors, Klaus Hommels and Howard Hartenbaum, will invest in the European company that claims to have developed a groundbreaking [...] more...
R/GA Opens New London Office
Digital marketing firm R/GA has opened a new office in London that will serve as the central headquarters for all European operations. “London was a natural choice for us, not only in catering to client needs, but also due to the history of creativity and digital expertise that has flourished in [...] more...
MSN Taps PriceRunner to Provide Comparison Shopping in UK, France
PriceRunner, a leading international comparison shopping service, has been selected by MSN to be the primary provider of price comparison content for the MSN shopping channel in the UK and France. The agreement, which marks the first pan-European deal of its kind for PriceRunner, provides that PriceRunner will supply MSN [...] more...
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Latest News
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Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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