esquire



Hearst Unveils Native Ad Units for Mobile

Written on
May 29th 2013
Author
Richard L. Tso

ADOTAS — Native ads have been getting a lot of buzz lately as the next evolution of advertising, blurring the lines between promotional and editorial content. While online and mobile display is still witnessing double-digit annual growth, according to recent polls, consumers, and especially teens, are tuning out traditional banners ... more...

Hearst Revamps Online Magazines for Mobile Generation

Written on
February 12th 2013
Author
Richard L. Tso

Publishing powerhouse Hearst is embarking on a new strategy to change the way people consume editorial content, also giving rise to providing more integrated brand experiences offered by advertisers. Over the next several months, Hearst Digital Media’s portfolio of magazines will be getting a new look and feel. The publisher is ... more...

Esquire Partners with Netpage to Unveil First-Ever Completely Interactive Magazine

Written on
November 13th 2012
Author
AdotasWire

NEW YORK (November 13, 2012) – Esquire announced today that the December issue, on newsstands November 20, will be the first-ever completely interactive, shareable magazine. By using Netpage, the app for paper, readers can now digitally clip, save, and share every article, ad, and photo from the print edition of ... more...

Stigliano is LinkSmart’s New VP of Business Development

Written on
September 5th 2012
Author
PR

LinkSmart, the leading provider of text link optimization solutions for web publishers, announced today the appointment of Mike Stigliano as vice president of business development. A 14-year veteran of the publishing and digital media industries, Stigliano brings a unique blend of technology and sales knowledge based on his experience at some ... more...