ernie-mosteller
Video on the Web: Where to Start
ADOTAS — “How much for a web video?” I don’t know about you, but I get that question all the time. Video on the web has officially come of age for advertisers (a long-anticipated event, at least for this former spot director), and everybody wants in on it. Everybody. Of course, a [...] more...
Real time not the only time for brands
ADOTAS — Last month I wrote about how Twitter has ushered in the cultural awareness of what’s possible in real time on the web. The real-time web, while still not searchable, is, in fact, here. And for a marketer, it’s difficult. And that’s putting it lightly. Truth is, it’s hard to [...] more...
Twitter Shift
ADOTAS — You can’t write a social media story right now unless it’s heavily Twitterized. You can’t read a social media story right now that isn’t Twitterfied. Heck, one of my tweeple, a well-read blogger and Twitterer, just yesterday, tweeted that he sat down to write a story about Twitter, but [...] more...
Time is not on our side, but social media is
ADOTAS — Like most creatives, the thing I used to want more than anything was: Time. More time to think, more time to tweak, more time to make it perfect before it hit the press or the air. There was a time when our fight against time was either a fight [...] more...
Niches win for online creatives
ADOTAS — Usually in this column I offer opinions, or report observations. This time, though, I want to put forth a theory, and discuss a little of how I think it impacts creative. Here’s the theory: Mass is gone. Niche is all that exists anymore. We know that traditional advertising was built [...] more...
Engaging People, not Users
ADOTAS EXCLUSIVE — I frequently find myself in conversations with clients and other agency folks about how to reach and persuade people who are on the web. I don’t know about you, but I find these conversations increasingly difficult, because as far as practical reality for most of the products most [...] more...
Dial Up Creative
ADOTAS EXCLUSIVE — Not long ago I was a panelist in a discussion about the economy, and how it’s affecting online advertising. We’ve all seen, for some time now, a shift in spending away from traditional media, and toward the web. But the group that was gathered at this particular [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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