eric-porres



Leveraging Artificial Intelligence to Reap the Rewards of Big Data Advertising

Written on
January 31st 2013
Author
Eric Porres

Luxury marketing executives know reaching the right audience is critical to marketing success. Campaigns must reach and “speak to” high-income, luxury-minded, brand-conscious consumers, instead of just reaching mass-market audiences like other brands. That’s why it’s so important for luxury brands to embrace “Big Data” advertising – analyzing every bit of ... more...

The Latest in New Hires

Written on
March 9th 2012
Author
Brian LaRue

ADOTAS - Things have been busy at ADOTAS, and we’ve noticed quite a few new hiring announcements piling up. Looks as though things have been extremely busy around the industry, if all these announcements are any indication. Here’s a smattering of who’s joined forces with whom over the past ... more...