eric-franchi



Ad Spend on Piracy Sites Hits $227 Million in 2013

Written on
February 19th 2014
Author
Richard L. Tso

ADOTAS – Remember Napster and the rise of rudimentary peer-to-peer file sharing technologies that allowed people to easily share music and movies across a distributed network? Made popular by university campuses and computer clusters around the country in the late 1990s, piracy has been around for decades, and yet these ... more...

RIP, CTR: Advertising Has Changed, So Should Our Metrics

Written on
December 27th 2013
Author
Richard L. Tso

EDITOR’S NOTE: This article, originally published on January 14, 2013, placed at No. 9 in our 20 most popular articles of the year. ADOTAS – Within the industry, so many of us are still holding onto stale weights and measures that may be great for beefing up agency campaign reports, but ... more...

This Week’s Burning Question: Big Data vs. Creative

Written on
February 5th 2013
Author
Mike Daly

One CEO recently remarked that data is the new media. But some say Big Data’s rise to prominence has come at the expense of creative. What is the right recipe for a successful marriage of these two families? Here’s what industry leaders had to say: “The answer is: That CEO is wrong. Plain old ... more...

Today’s Burning Question: Mobile Ad Revenue to Reach $11.4B?

Written on
January 23rd 2013
Author
Mike Daly

We asked industry leaders for their reaction to last week’s report from Gartner announcing that Worldwide Mobile Advertising Revenue is to Reach $11.4 Billion in 2013. Here’s what they had to say: “There’s a lot here that I agree with, particularly how search will grow and drive mobile revenue over the short term ... more...

Industry Leaders Offer Predictions for 2013 (Part 4)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Lou Mastria, Executive Director, DAA “2012 was the year that the DAA Industry Self-Regulatory Program became the standard for responsible data use for intelligent online advertising.  We see this expanding on three fronts in 2013.  1: Globally, Canada will join the list of countries implementing ... more...

Growing video ad market leaves most outside

Written on
April 1st 2009
Author
Edward Barrera

ADOTAS — Everybody talks about the growing online video ad market, but few are actually able take advantage of it. Hulu, Youtube and some others are concentrating on premium content, but the vast majority of video streams available to advertisers are user generated. Most advertisers are not comfortable with the relatively ... more...