epsilon
Epsilon Busts Into Display Space
ADOTAS – You can stop thinking of Epsilon as just an email marketer and data provider. Powered by the online and offline data warehouse known as Epsilon Targeting, the company introduced two forays into display: TargetDisplay and Email Retargeting. TargetDisplay should really be called “targeted display” because that what it is, [...] more...
Aspen Fulfills Epsilon’s End-to-End Email Platform Dreams
ADOTAS – We mused what the fallout would be from the great email marketing security breach of 2011 — a hacker broke into Epsilon’s database and stole names and email addresses for 50 companies (2% of the email marketing giant’s 2,500 clients), causing much speculation that the email marketing space was [...] more...
Waiting for the Fallout From the Epsilon Breach
ADOTAS – Following a good-sized breach of Epsilon Interactive’s email database, consumers are on the alert that it’s spear-phishing season. While plain old email phishing involves fraudsters disguising themselves as reputable companies to catch sensitive information, spear phishing is more targeted at users, based on some kind collected data. The span [...] more...
Welcome Aboard: Industry Hirings
ADOTAS – VJ Annuad is joining the team at GetJar, the second largest app market behind Apple’s App Store, taking on the responsibilities of vice president of engineering. Annuad boasts 15 years of engineering experience, most recently serving as director of engineering at NetSeer where he developed its advanced ad-targeting [...] more...
Industry news on hirings, offerings and reports
ADOTAS — Bizo, BrightRoll, Epsilon and Audience Science has some announcements. AudienceScience has released Audience Relevant Messaging (ARM), a new dynamic targeting offering that enables advertisers to deliver personalized messages to consumers based on their individual interests and/or intent to purchase. ARM offers advertisers the potential for unparalleled ROI with dynamic [...] more...
Hiring, promotion, departures and moving roundup
ADOTAS — Marin Software, Media Storm, LBi, Microsoft, Apptera, Epsilon, Break Media, MARS Advertising has announcements this past week. Marin Software: The company has expanded internationally, opening an office in the U.K. It has appointed search marketing executive Ed Stevenson, former head of U.K. operations for 24/7 Real Media, and search operations [...] more...
More good news for email marketing
ADOTAS — Another data slice shows that emails are still kicking. Financial services companies who send customers opt-in emails gain credibility and brand loyalty, according to Epsilon. The research showed that these campaigns significantly influence online and offline behavior. “Email marketing is a proven means to develop one-on-one communications and provide valuable [...] more...
Travel emails inspire loyalty, favorable opinion, says Epsilon
ADOTAS — Opt-in email makes travel consumers more likely to do business with a travel company, in addition to generating a more favorable opinion of the company and even a stronger sense of loyalty. In a nationwide survey of permission-based email recipients, 63 percent said they were more likely to buy [...] more...
Hiring, promotion roundup
ADOTAS — Burst Media, Fanscape, Epsilon, Hawkeye, S3 and Yahoo announced promotions and hirings over the past week. Burst Media: Jim Garrity was appointed to the company’s Board of Directors. Garrity, who retired from his most recent position as the Chief Marketing Officer of Wachovia Corporation in July of 2007, will provide [...] more...
Marketing executives unsatisfied with talent pool
ADOTAS — A large number of top marketing executives say the quality of employment candidates is low. Nearly 40% of chief marketing officers revealed they are somewhat to very unsatisfied with the availability of qualified employment candidates, according to a new Epsilon study. The CMOs said the most important characteristics they [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
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- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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