epic



Facebook’s Tracking Cookies and How the FTC Could Shake Off Privacy Fatigue

Written on
October 11th 2011
Author
Gavin Dunaway

ADOTAS – Looks like the Facebook legal team is going to have to earn its holiday bonus this year. Five class action lawsuits have been filed against Facebook alleging the company violated wiretap laws by setting tracking cookies that contained user IDs and followed browser behavior on sites integrated with the ... more...

Quick Hits: Yahoo! en Español, Travel Ad Network, We Are Social! and more

Written on
August 8th 2011
Author
Bryn Durgin

ADOTAS – Yahoo! en Español recently launched a sports feature called “La Locura” sponsored by Corona Extra. Targeted at the U.S. Hispanic audience, “La Locura” offers an offbeat look at the “craziest and funniest” sporting moments of the week via a three-minute long video segment. The travel ad ... more...

Epic Calls History Stealing Claim Bogus

Written on
July 21st 2011
Author
Gavin Dunaway

ADOTAS – Considered a major privacy violation since a University of California, San Diego study publicized the practice last year, history sniffing or stealing refers to computer code embedded in tracking beacons that reads links on a page to get clues into browser history. You know the drill: pink means you’ve visited ... more...

Quick Hits: Traffic Marketplace Is Now Epic Marketplace

Written on
June 8th 2011
Author
Gavin Dunaway

Exactly one year after Epic Media Group completed its acquisition of Connexus, Epic has rebranded Traffic Marketplace as Epic Marketplace and established it as an umbrella for its EpicSocial, EpicDisplay and EpicMobile brands. AdBlade calls itself a brand-safe ad network, and its got the third-party validation to prove it. About 80% of the 1.5 billion ... more...

The Heart of the Online Privacy Matter

Written on
October 26th 2010
Author
Art Shaw

ADOTAS – Perhaps the hottest topic in the interactive marketing industry over the last several months is online privacy. A few fairly major developments that have occurred were led by our industry’s foremost trade organizations, and the news media has spent a hefty portion of time and resources covering ... more...

Wave of Acquisitions: Epic Grabs Social Suitcase, BLiNQ Snatches Lumpkin

Written on
June 17th 2010
Author
Gavin Dunaway

ADOTAS – The IBM + Coremetrics deal might have stolen the headlines, but consolidation seemed to be in the air this week…. Ad network and social media marketer Traffic Marketplace, which was acquired by Epic Media Group along with Connexus back in March, is buoying its tmpSocial platform with the purchase ... more...