ADOTAS – Looks like the Facebook legal team is going to have to earn its holiday bonus this year. Five class action lawsuits have been filed against Facebook alleging the company violated wiretap laws by setting tracking cookies that contained user IDs and followed browser behavior on sites integrated with the [...] more...
ADOTAS – Yahoo! en Español recently launched a sports feature called “La Locura” sponsored by Corona Extra. Targeted at the U.S. Hispanic audience, “La Locura” offers an offbeat look at the “craziest and funniest” sporting moments of the week via a three-minute long video segment. The travel ad [...] more...
ADOTAS – Considered a major privacy violation since a University of California, San Diego study publicized the practice last year, history sniffing or stealing refers to computer code embedded in tracking beacons that reads links on a page to get clues into browser history. You know the drill: pink means you’ve visited [...] more...
Exactly one year after Epic Media Group completed its acquisition of Connexus, Epic has rebranded Traffic Marketplace as Epic Marketplace and established it as an umbrella for its EpicSocial, EpicDisplay and EpicMobile brands. AdBlade calls itself a brand-safe ad network, and its got the third-party validation to prove it. About 80% of the 1.5 billion [...] more...
ADOTAS – Perhaps the hottest topic in the interactive marketing industry over the last several months is online privacy. A few fairly major developments that have occurred were led by our industry’s foremost trade organizations, and the news media has spent a hefty portion of time and resources covering [...] more...
ADOTAS – The IBM + Coremetrics deal might have stolen the headlines, but consolidation seemed to be in the air this week…. Ad network and social media marketer Traffic Marketplace, which was acquired by Epic Media Group along with Connexus back in March, is buoying its tmpSocial platform with the purchase [...] more...
- BroadbandTV CEO is Named Young Global Leader by the World Economic Forum March 11th 2014 VANCOUVER, March 11, 2014 (ADOTAS) – Shahrzad Rafati, founder and CEO [...] more »
- Intent Media Hires Noted Travel Industry Exec Noreen Henry as VP of Business Development March 11th 2014 NEW YORK, March 11, 2014 (ADOTAS) — Intent Media, an [...] more »
- Ampush Appoints Rick Cotton as Chief Revenue Officer March 11th 2014 SAN FRANCISCO, March 11, 2014 (ADOTAS) – Ampush, a leading [...] more »
- Facebook Exchange Partner Perfect Audience Taps into Google Merchant Accounts for Retargeting March 11th 2014 ADOTAS – You may already know that Facebook Exchange (FBX) [...] more »
- Covario Names Jeff MacGurn Senior Vice President March 11th 2014 SAN DIEGO, March 11, 2014 (ADOTAS) -– Covario, a leading independent [...] more »
- Kitara Media Appoints Chris Magdelinskas as Chief Technology Officer March 11th 2014 JERSEY CITY, March 11, 2014 (ADOTAS) — Kitara Media Corp. [...] more »
- Adknowledge Acquires Video Syndicator Giant Media March 10th 2014 KANSAS CITY, Mo. and LOS ANGELES, March 10, 2014 (ADOTAS) [...] more »
- 5 Keys to Capitalizing on the Mobile Gaming Phenomenon March 11th 2014
- The Programmatic Future: Automation Poised to Dominate Video Ad Buying March 10th 2014
- You Have My Data, Now Stop Retargeting Me! March 7th 2014
- The Top 5 New Video Ads: Snickers, Pepsi, HUVr, Hugo Boss March 7th 2014
- Spotlight on Search: Yahoo! Gemini vs. Google Enhanced Campaigns March 6th 2014
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- Adknowledge Acquires Video Syndicator Giant Media - Responsivemts | Responsivemts: [...] Fans Among Farmers, Filmmakers#Selfie Music Video Dominates With Help From Social Media InfluencersAdknowledge Acquires
- Today’s Burning Question: Instagram’s $100 Million Ad Deal with Omnicom - Responsivemts | Responsivemts: [...] Tech Companies Must Improve EncryptionThe (Important) SXSW Panels You Missed, Explained by CartoonsToday’s Burning
- Bitly Adds New Leadership, Partners with Moz for Inbound Link Marketing Intelligence - Responsivemts | Responsivemts: [...] Live Video: Edward Snowden at SXSWSheryl Sandberg Teams Up With Beyonce to Ban
- Finding Your Brand Advocates, Are You Ready for Super Bowl Sunday? - Inside CXM: [...] Theresa Trevor, Adotas, offers 5 simple rules to motivate brand advocates: [...]