epic-advertising
High Noon for Industry Security
ADOTAS – When I told several of my colleagues in the security arena nine months ago that I was resigning my position as the director of security enforcement for MySpace to take on a security role for the online advertising firm Epic Advertising, their first statement was, “Security for an [...] more...
Epic-Connexus Merger Exhibits the Power of Scale
ADOTAS – Epic Advertising CEO Don Mathis claims he is a healthy combination of very happy and very tired. He has been burning the midnight oil to seal the merger between Epic and Connexus, sorting through last minute issues and the technicalities and legalese inherent in the conjoining of two [...] more...
Industry news on products, hirings and partnerships
ADOTAS — Alterian, Techrigy, Epic Advertising, Compete, Dynamic Logic, Hulu and Audience Science announcements. Mark Jung was named Epic Advertising’s new Chairman of the Board. Previously, Jung was Chief Operating Officer of Fox Interactive Media. Jung was also CEO and Co-Founder of IGN Entertainment. In 2005, Jung was responsible for IGN’s sale [...] more...
Epic Advertising redesign recognized
ADOTAS – Epic Advertising was named as one of the most effective rebrands in the fifth annual ReBrand 100 Global Awards. ReBrand 100 is the highest recognition for brand rebuilding and redesign in the business arena, and is the only global, juried program of its kind. Epic Advertising’s rebranding encompassed an [...] more...
Hiring, promotion and moving roundup
ADOTAS — Epic Advertising, Interpret, KARMA Media Labs, Titan Worldwide, VoodooVox, Jumpstart Automotive Media, MediaVest USA, Nurun have hired, promoted or moved in the past week. Epic Advertising: Charles Nowaczek was appointed as Chief Operating Officer. Previously, Nowaczek was the Senior Vice President of Operations for the company, and has been with [...] more...
Hiring, promotions and new locations
ADOTAS — Titan Worldwide, Apptera, Epic Advertising, Specific Media, House Party and Martopia announced hirings, promotions or new location openings this past week. House Party: Greg Besner was hired as the company’s Chief Operating Officer. Prior to joining House Party, Besner was the president and co-founder of Computershare Executive Services (“CES”) (formally [...] more...
Epic Advertising posts strong 2008 and Q4 gains
ADOTAS — Epic Advertising, an online performance marketing firm, this week announced strong 2008 revenue gains. The company turned in a 21 percent growth in Q4, accelerating to a 26 percent growth rate in December over the year ago period. Profits increased with solid gains across key advertising categories. It posted [...] more...
Online education, casual games and online insurance – hidden marketing gems
ADOTAS EXCLUSIVE — With ample justification and data to boot, much of the sky around the advertising industry has been falling in recent months for newspapers, magazines, TV and radio. Why? Because advertising in these media is quickly becoming a relic of the past. Traditional media and therefore most traditional advertisers [...] more...
AzoogleAds Announces Launch of iMobile Publisher
ADOTAS – Epic Advertising’s AzoogleAds has announced the successful beta launch of its new iPhone Publisher Reporting Platform, dubbed iMobile Publisher. Initially, it will only include a handful of publishers. (An app demo will debut at ad:tech New York). iMobile Publisher was designed to give publishers in the AzoogleAds performance ad [...] more...
Mathis To Lead Epic Charge Into Europe, Asia
ADOTAS – The board of directors at online marketing shop Epic Advertising has formally named Don Mathis as its chief executive officer. Previously, he was president and chief operating officer – and under his watch, Epic business has grown consistently and will presumably continue to do so as the company [...] more...
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Latest News
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- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
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- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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