epc



New Euro Media Trends Report Shows Mobile’s Global Growth

Written on
October 16th 2013
Author
AdotasWire

ADOTAS (via PRESSWIRE) – For the second year running, the European Publishers Council (EPC), representing Europe’s leading media organisations, today announced the release of the EPC Global Media Trends Book. This book captures the trends in revenue and usage patterns for a variety of digital media, Internet and more, and then analyses ... more...

Google Affiliate Network Retiring: Not That Big a Deal

Written on
April 26th 2013
Author
Kyle Gale

ADOTAS — The recent news of Google Affiliate Network’s retirement comes as little surprise for many in the performance marketing space. GAN wasn’t a Google ad brainchild like AdWords — it was just a small part of the $3.1B DoubleClick acquisition — and more recent Google-developed performance products (Product Listing ... more...

5 Metrics for a Successful Performance Marketing Campaign

Written on
February 25th 2013
Author
Matt Swan

How can you judge the success of your affiliate program? Sales volume has always been a key metric for assessing the success of an affiliate campaign. However, there are a number of other measurements beyond simply the number of transactions that should be taken into account. 1. Quality of Customers referred through ... more...

Advertising’s Common Denominator: the CPM

Written on
September 12th 2008
Author
Erin OGrady

ADOTAS — The concept of common denominators is something we all learned about in elementary school, and like many elementary school lessons – cursive handwriting, long division by hand and finger painting – some of us may require a quick refresher course. Search engines and search marketing affiliates get it ... more...