ClickSense, a tool intended for media buyers/planners, is a contextual targeting solution enabling either search-based text ads or graphic display ads to be served on web pages that are highly relevant to either the page content or the search query typed by the user. Entrieva unveiled ClickSense with the hopes of closing the gap between content and advertising by delivering a greater value for publishers and advertisers, increasing their ECPM and ROI yield.

Gerry Campbell, Senior Vice President AOL, said in a press statement, “We have been using Entrieva’s ClickSense technology as part of our Search platform to deliver search based “Web Offers”. Entrieva’s contextual targeting technology has enabled us to monetize our traffic in more creative ways, and we are extremely pleased with the results.”