enterprise-software



Oracle Buys Responsys, Creating the World’s Largest Modern Marketing Cloud

Written on
December 20th 2013
Author
Mike Daly

ADOTAS — Oracle has acquired marketing cloud leader Responsys for $27 a share, around $1.5 billion, according to a press release issued today. Responsys will be integrated into Oracle’s Customer Experience Cloud, which includes Commerce, Sales, Service, Social and the Oracle Marketing Cloud. “By bringing together Responsys and Oracle Eloqua in the ... more...

Why The Future of Mobile Ad Tech is SaaS: 3 Lessons from Enterprise Software

Written on
December 17th 2013
Author
Christof Wittig

ADOTAS – Mobile advertising keeps growing by leaps and bounds, so when I argue that mobile ad tech won’t be truly transformative until it transitions to a Software-as-a-Service (SaaS) model, some in the industry are bound to be skeptical. But the fact is, while mobile advertising is growing, its absolute ... more...

Tech for Technophobes II: The Evolution of Ad Tech

Written on
February 20th 2013
Author
Richard L. Tso

EDITOR’S NOTE: As science and technology play an increasingly important role in brand marketing, those who fear technology run the risk of falling behind. Recognizing this dilemma, a growing number of entrepreneurs are developing products and platforms designed to simplify many of the required processes, enabling those who aren’t technically ... more...

Is Silicon Beach the Next Silicon Valley? Tech Startups Flock to L.A.

Written on
January 30th 2013
Author
Richard L. Tso

Los Angeles is known for its sunshine, sand . . . and now silicon. Southern California, also known as ‘Silicon Beach’ by many, is quickly gaining a reputation for being the up-and-coming region for emerging technology startups. The area is attracting high-caliber talent and serious venture funding for tech-based startup ... more...

What’s Behind the New Love Affair Between Ad Agencies and Enterprise Software?

Written on
November 2nd 2012
Author
Malcolm Cowley

According to Gartner, by 2017, CMOs will outpace CIOs on IT spending. This shift at enterprises is significant and something that major ad agencies can’t afford to ignore. In today’s new digital marketing ecosystem, leaders at ad agencies and enterprise software companies have begun to solidify relationships on the back ... more...