The two companies have collaborated on over 10 rich media mobile ad campaigns thus far for brands such as Adidas, Land Rover and SCJohnson. These campaigns include rich multi-media mobile sites that feature data capture, video streaming, wallpaper and ringtone downloads as well as store locators. Unicast’s business intelligence reporting tracks the user interaction on a mobile site, which provides marketers with insight into user behavior and brand engagement.

One of the key features of the Rich Media Mobile technology is the capability to dynamically detect the type of media a user’s mobile phone can play, and then offer the advertiser’s content in the appropriate format. The platform is compatible with devices across major carriers including Sprint, T-Mobile, Verizon and AT&T.

Jason McKay, president of Unicast stated “We have extended our technology into the mobile marketing arena at a key inflection point, just as mobile marketing is emerging as a vital element of a fully integrated digital media strategy. We continue to invest in the development of our digital marketing technologies to deliver best in class rich media products to address the critical growth areas of the marketplace. We are excited to partner with AdMob, as they are truly as industry leader and a pioneer in the emerging market for the delivery of mobile solutions for advertisers and agencies.”

“AdMob’s clients leverage mobile marketing to reach their customers in a highly personal and interactive way,” said Tony Nethercutt, AdMob Vice President of sales. “We have partnered with Unicast in response to the significant demand for rich mobile websites to support mobile advertising campaigns, and believe that Unicast’s robust platform will make it easier for advertisers to deliver this rich experience.”

The ad connects users to a customized Whiskas site that features the “Happy Together” community for cat-lovers. “Once again, we are delivering on the promise that the Unicast Rich Media platform can drive better creative and more interactive engagement with customers than simple rich media,” said Patrick Vogt, CEO of Enliven Marketing Technologies. “This work allows us to showcase our PRM capabilities for brands that are aggressively pursuing the adoption of cutting edge digital marketing technologies in order to reach customers on the web in a more collaborative and meaningful way. The Whiskas HD3D campaign is just the start of our partnership, we plan to introduce additional PRM campaigns with other Master Food brands throughout the year.”