enhanced campaigns

enhanced-campaigns

Covario: 2014 Search Outlook for Brand Advertisers (Blogshare)

Written on: January 9th 2014
Author: Mike Daly

ADOTAS – In a recent blog post, Covario’s head of global paid media strategy, Alex Funk, offered a 2014 Search Marketing Outlook for Brand Advertisers, as well as reporting on the Death of 10 Blue Links. But first, he recapped the year just past and how it set the state for [...] more...

Google’s Enhanced Campaigns: Pros and Cons

Written on: December 24th 2013
Author: Daniel Laury

EDITOR’S NOTE: This article, originally published on March 14, 2013, placed at No. 19 in our 20 most popular articles of the year. ADOTAS — The rapid adoption of mobile devices (smartphones, tablets) and their use alongside desktop and in-home electronics (PCs, TVs) is significantly changing the way all of us [...] more...

New Capabilities in Display May Change How You Value Online Media

Written on: October 25th 2013
Author: John Peebles

ADOTAS – For many companies, Google’s new AdWords Enhanced Campaigns is making paid search more expensive. At the same time, Real Time Bidding (RTB) display advertising systems give you the ability to “peek into” who you’re buying. The result is that display advertising can be bought and measured as a [...] more...

Today’s Burning Question: Google Stock Breaks $1,000 Barrier

Written on: October 18th 2013
Author: Mike Daly

ADOTAS — Today we asked our esteemed panel of industry thought leaders for their reactions to Google’s stock price surpassing $1,000 a share. They responded as follows: “Google is a revenue freight-train, which I pointed out in a blog predicting this could easily happen back in July. For all the questions about [...] more...

Enhanced Campaigns Spring Cleaning: Just Get it Over With

Written on: April 19th 2013
Author: Ranil Wiratunga

ADOTAS – This year Punxsutawney Phil predicted an early spring. Perhaps it’s no coincidence that weeks later Google announced significant changes to AdWords with Enhanced Campaigns, meant to help marketers advertise their brands, services, and products across multiple devices and geographies without having to manage and maintain several AdWords campaigns. After [...] more...

Today’s Burning Question: Reaction to ‘Google Shopping Goes Mobile’

Written on: March 14th 2013
Author: Mike Daly

“I believe that the future of mobile commerce/retail distribution is about taking commerce to where people are (within apps and sites they go to today) rather than taking people to commerce destinations. Google’s announcement validates this view. However mobile user behavior is different from desktop users. Users of mobile sites and apps are [...] more...

Google Shopping Goes Mobile

Written on: March 13th 2013
Author: Mike Daly

Google has announced on its blog that its Product Listing Ads are now eligible to appear on smartphones worldwide. The announcement comes on the heels of Google’s recently launched enhanced campaigns, which were designed to help advertisers extend their reach across multiple screens. Google has scheduled a webinar for Thursday, [...] more...

Burning Question: Google AdWords Enhanced Campaigns

Written on: February 8th 2013
Author: Mike Daly

Last week, Google announced enhancements to AdWords as ”a first step to help you more simply and smartly manage your ad campaigns in today’s multi-device world.” As you might expect, folks around the industry are reacting: “Though Google is billing AdWords as an “upgrade,” this is a major shift for advertisers [...] more...

Spotlight

OPINION: No One Is Watching Your Video AdsADOTAS — Video content is booming. From news clips, to music and on-demand TV shows, more and more viewers are [...] more...