engagement



The Death of CPM

Written on
April 15th 2014
Author
Brian Barnum

ADOTAS – As the success of ad tech has continued to surge in the past year, one of the questions that has been on everyone’s mind is: Are the old metrics still working? In general, the consensus seems to be “no.” As user behavior changes, our understanding of how to measure ... more...

Content Marketing is Getting Smarter and Going Mobile

Written on
February 28th 2014
Author
Patricia Hume

ADOTAS – The priorities of marketers in 2014 can be summed up in one word: engagement. Customer attention is a precious commodity these days and companies are experimenting with all sorts of new ways to keep people engaged. A recent study from eConsultancy highlighted this trend in detail: while marketers ... more...

A Picture’s Worth a Thousand Retweets (and Then Some)

Written on
February 6th 2014
Author
Al Lalani

ADOTAS – As the old saying goes, “a picture’s worth a thousand words.” In the new age of social media, this is more true than ever. Visual social sites Pinterest and Instagram blew up last year. Other social giants strove to catch up with updates after updates, optimizing their old ... more...

Ready to Knock TV Off its Pedestal? Join the Club

Written on
February 5th 2014
Author
Ashwin Navin

ADOTAS – There’s a super-hot club in town and you’re not invited (sorry, Buddy). This club has a big sign on the door: “Reserved for TV Advertisers and TV Networks Only.” The club is bigger than ever, but they aren’t letting anyone else in. The guests are comfortable because they’ve ... more...

Will Your $4-Million Super Bowl Ad Soar or Flop? Find Out Before You Air It

Written on
January 30th 2014
Author
Ryan Pamplin

ADOTAS – This year, a 30-second spot during Super Bowl XLVIII will cost about $4 million. Even for mega-brands, deciding to spend millions of dollars for one ad is not an easy decision – especially since the stakes are so high. A well-received Super Bowl ad will deliver lasting brand lift ... more...

Adobe: Digital Magazine Circulation, Engagement are On the Rise

Written on
December 10th 2013
Author
Adotas

ADOTAS — Today, Adobe released data showing significant circulation growth and reader engagement in digital magazines — an indication of how the media publishing model is continuing to evolve and offer opportunities for digital marketers and advertisers. Adobe’s Digital Publishing Suite (DPS), which powers more than three quarters of all digital ... more...

As Digital Media Trends Drive Engagement, Targeted Marketing Provides Versatile Solutions

Written on
October 17th 2013
Author
Ctrl Alt Delete

ADOTAS – To provide customers with an ideal wired experience, marketers are looking far beyond just gender and age to consider local geography, device usage, search history and even online buying habits as they develop new digital media approaches for 2014. “Today’s digital media landscape remains dynamic because of evolving technology ... more...

Consumers Are Uniquely Engaged With Advertising In Mobile Games

Written on
September 20th 2013
Author
Oscar Diele

ADOTAS — The wide-reaching popularity of games such as Candy Crush Saga or Dream Pet Link, alongside the rapid growth of tablets and smartphones, have ensured that gaming is now everywhere and very much part of our everyday lives. As a result, the advertising that accompanies these games is proving ... more...

Can Programmatic Buying Save Traditional Media?

Written on
June 14th 2013
Author
John Rosso

ADOTAS — Netflix, Hulu, YouTube, Pandora, Spotify … these services are all popular household names. But they have something else in common: they are also Internet-based alternatives to traditional ad-supported media – and they compete for the same ad dollars. Call me nostalgic, but as much as I love the Internet, ... more...

Tablets: The Next Big Digital Frontier

Written on
May 30th 2013
Author
Alexander Franke

ADOTAS — Tablets are big business. According to Forrester, 375 million tablets will be sold worldwide in 2016 and 760 million will be in use overall, which is over 10 percent of the world population. Furthermore, while tablet sales are expected to surge by nearly 70 percent, shipments of PCs ... more...