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engagement



The Mis-Match of Reasonable Expectations, Delivery

Written on
August 26th 2008
Author
Joelle Gropper Kaufman

ADOTAS EXCLUSIVE — “The campaign is not performing.” This statement sets off alarm bells among sellers of online advertising everywhere. In the simplified world of online advertising, the statement is explored through three questions: • Is the campaign delivering impressions? • [...] more...

Economy Down, Online Brand Marketing Up!

Written on
August 15th 2008
Author
Zephrin Lasker

ADOTAS EXCLUSIVE — Despite the election and the Olympics, 2008 has been a bad year for the traditional media companies.  According to an article in the Financial Times published earlier this week, the economic slowdown has forced large companies like Coca Cola and General Motors to cut their marketing budgets.  But [...] more...

Northern Exposure: How The CFL Utilizes The Web

Written on
March 10th 2008
Author
Ronald Zaslow

ADOTAS - The Canadian Football League sports a rich and storied tradition. Stars like Warren Moon, Doug Flutie and Joe Theismann helped forged their legacy in the CFL. While the league currently consists of only eight teams, it boasts a strong following in Canada and offers fans a unique football [...] more...

Grappling With Engagment: It’s About Time…& More

Written on
August 7th 2007
Author
Tim Kopp

Recently, the industry has debated the most effective ways to measure online consumer engagement, with some vendors moving from pages viewed to time spent. Unfortunately, engagement is not something you can measure using a stopwatch alone. If you could, we’d be back in 1999 talking about site stickiness and hits.   It’s [...] more...


Spotlight

SodaHead CEO: Building a Social, Online Democracy ADOTAS EXCLUSIVE — Jason Feffer is no stranger to the power of social networks. The man who was in [...] more...

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