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engagement



Study: What Motivates Moms to Engage, Share and Make Purchases?

Written on
May 10th 2013
Author
Adotas

ADOTAS — Moms influence $2.4 trillion in annual spend, and word-of-mouth from Moms can make or break a product. The question is, how do you motivate them to take action? According to PunchTab’s research, released today, you should offer them rewards. 81% of moms said they would engage more with a [...] more...

Get Some Action: Taking Mobile Ads from Attention-Grabbing to Actively Engaging

Written on
May 7th 2013
Author
Sebastian Tonkin

ADOTAS – With display ad interaction rates at an all-time low, advertisers are facing growing pressure to explore new ways to get noticed.  There’s the obvious trend toward audience targeting and RTB to boost campaign effectiveness, but at some point you have to ask yourself whether traditional display formats can [...] more...

The Top Three Ways a Premium Online Ad Network Delivers Scale and Localization

Written on
May 2nd 2013
Author
Lori Chavez

ADOTAS – In some ways, it’s easier than ever to mount a national online advertising campaign. Programmatic platforms and DIY advertising tools promise the opportunity to reach a target audience at scale, using technology that eliminates the untold hours advertisers would otherwise have to spend contacting sales teams from publisher [...] more...

The Rise of the Second Screen Creates New Opportunities for Marketers

Written on
February 1st 2013
Author
Mike Wehrs

If International CES 2013 was any barometer, the 2010 Recession might finally be behind us. Sony’s (and several other of the major TV manufacturers) confident unveiling of 4K TVs listing for $25,000 is an economic indicator that we’ve weathered the storm. That optimism is grounded with other reality points as well. [...] more...

Street Fight Summit: Old-School, Investigative Journalism Leads to Hyperlocal Sales

Written on
January 18th 2013
Author
Tim Sohn

Three hyperlocal news startups on the East Coast have one thing in common: they are not yet profitable. Publishers and editors from GoLocal24.com, DailyVoice.com and DNAInfo.com said Jan. 15 at Street Fight Summit in New York City that cranking out quality investigative journalism leads to audience, which translates into sales. Lisa [...] more...

Connecting With Customers While Managing Branded Content and Channels

Written on
January 18th 2013
Author
Eric Courville

Twitter. Pinterest. Facebook. LinkedIn. These popular social media platforms are contributing to a new marketing approach that is focused more on digital and interactive, while becoming less traditional and less focused on single-channel marketing. Marketers can no longer rely on implementing a campaign only in traditional media channels such as [...] more...

Crossing the Divide: How Digital Marketing Connects Brands to Business

Written on
January 15th 2013
Author
Daniel Laury

Calling all digital marketers: 2013 looks like your year. I’m sure you’ve noticed that we’ve become a nation of “multi-screeners” using smartphones, tablets, computers and TVs — sometimes simultaneously — to gather and process information. In this highly mobile and interconnected world, businesses are relentlessly looking for better ways to [...] more...

Q&A with ShareThis SVP Marketing Jennifer Hyman: Demystifying Social for Brands

Written on
December 14th 2012
Author
Mike Daly

With the incredible ascent of social media and its influence on marketing, many brands continue to search for answers as to how best tap resources like Facebook, Twitter, Pinterest and Tumblr to their advantage. ShareThis provides solutions by enabling publishers and brands to add seemingly simple buttons to their websites [...] more...

Demandbase Launches Company-Ta​rgeted B2B Advertisin​g Solution

Written on
October 17th 2012
Author
AdotasWire

SAN FRANCISCO (October 17, 2012) — Demandbase, Inc., the real-time targeting and personalization platform, today launched Demandbase Company-Targeted Advertising, the first-ever advertising solution for company targeting, which enables B2B advertisers to target and personalize display advertising to specific companies or to companies that meet a predetermined list of corporate attributes. [...] more...

New Report Tracks Trends in Corporate Social Programs

Written on
September 7th 2012
Author
PR

Spredfast, a social business software provider for corporate social media management, today released the industry’s first Social Engagement Index Benchmark Report to define the current state of internal and external engagement across social brands and serve as a baseline to help indicate movement and progress with future data reports. The [...] more...



Spotlight

An Interview with Jasper Mullarney, VP of Direct Response Advertising, AdknowledgeADOTAS — Industry Veteran Jasper Mullarney is Vice President of Direct Response for Adknowledge, the fourth-largest digital marketplace behind only [...] more...

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