engagement
It’s the Engagement, Stupid
ADOTAS – Throughout the online marketing industry, the buzz is growing about the “next generation of display.” Here are a few themes you might hear passing the water cooler on the way to the CMO’s office this afternoon: Data: it’s all about picking the right audience Efficiency: buying and optimizing media is [...] more...
Here, There and Everywhere: Digital Video Trends in 2010
ADOTAS – For those of us in digital advertising, 2010 marks the kickoff to the next decade of our industry. From online consumer trends to ad interactivity, to 3D and HD technologies and innovations, to online/offline integration — 2010 will be the year of video for the digital advertising industry. With [...] more...
Pepsi Skips Super Bowl for Online Engagement With a Cause
ADOTAS – In the football world, we’ve been in a bizarro universe the last few years as the commercials during the Super Bowl have been pretty lackluster while the games have been exciting. With the economic slowdown, shelling out a few million bucks for 30 seconds of air time (not [...] more...
ScanScout’s Pre-Roll Is Super, Thanks for Asking
ADOTAS – Seconds — that’s all a pre-roll video ad has to engage a viewer. His/her chances of paying attention the whole way through slip by with each tick of the clock. How do you suck them into your brand in such a fleeting moment? You give them something to do. [...] more...
Greener Pastures Beyond the Click
ADOTAS – Measurability can be one of the biggest advantages of online advertising; however, it can also be one of the greatest disadvantages — if not used effectively. The online advertising industry notoriously relies on “the click” to determine display advertising effectiveness. Unfortunately, recent research shows that not only are click-through [...] more...
Tweeter Humanizes Business With Contributors
ADOTAS – At Social Media Camp a few weeks ago, there was a debate about whether Gen-Y employees (anybody born 1980 and after — I just made the cut!) were the gatekeepers to social media. Sure, the kids have grown up with MySpace and Facebook and blogs, but a few [...] more...
Big Fuel: First came story, now the online video strategy
ADOTAS — So we talked last week about the importance of content, and we showed you a few examples of online video that delivers with a strong story. Now you have hit all the important points, element of surprise, thrown in a few laughs, some subtle sex appeal, and now you [...] more...
VideoEgg launches AttentionRank
ADOTAS — Attention is king. Or so VideoEgg, a rich media ad network, thinks. It has unveiled AttentionRank, an ad delivery approach that identifies when and where users are most receptive to a brand’s message — evaluating media not on an impression basis, but on its ability to capture attention. By [...] more...
Engaging People, not Users
ADOTAS EXCLUSIVE — I frequently find myself in conversations with clients and other agency folks about how to reach and persuade people who are on the web. I don’t know about you, but I find these conversations increasingly difficult, because as far as practical reality for most of the products most [...] more...
The ‘back half’ of the engagement cycle
ADOTAS EXCLUSIVE — The “back half” of the engagement cycle, motivation and purchase, is where campaigns often go astray. Last week, I wrote about the touchpoints of the cycle: awareness, recruitment, engagement. But once you’ve engaged with the consumer and hopefully raised their interest level in your brand, how do you [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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