engagement
Study Cites Password Fatigue, Growing Receptiveness to Social Logins
ADOTAS – If you’re growing increasingly frustrated with being prompted to register as a new user on a website, if you have so many logins and passwords at this point you can’t keep track of them all, and if you notice your password fatigue is leading you to leave a [...] more...
UPDATE: InboundWriter Offers WordPress Plugin for Real-Time Content Optimization
ADOTAS – UPDATE: When I first wrote about InboundWriter last week — software that assists content makers in optimizing for SEO and social media during the composition process — I have to admit I was a little disappointed that the program was separate from content management systems like WordPress. In [...] more...
E-Miles Ascends Through Offering Miles for Ad Interaction
ADOTAS - e-Miles CEO and President Mark Drusch is very disappointed I haven’t set up a miles program with an airline, especially since I used to visit my Italian girlfriend several times a year in Milan and will probably visit my Italian inlaws a few times a year outside of Venice. [...] more...
Moving Beyond Banners
ADOTAS – As most everybody connected with the industry has seen, domestic ad spending is on the rebound in 2010 with a nearly 6% increase during the first half of the year alone. A September report from research firm Kantar Media only broke out display spending for digital, but [...] more...
Shopping Starts With a Banner
ADOTAS – Shoppers today are making more of their brick and mortar shopping decisions online. A recent study from Forrester shows that 33% of consumers in America will research online for the best prices before making a final purchase. The study also shows that 22% of consumers use search engines [...] more...
Think Mobile: Brands Regain Identity Through Apps
ADOTAS – Steve Jobs may not have been at the MediaBistro Think Mobile conference in New York City, but two Apple developments — the iPad and the iAd, which rumor has it will be debuted today during the iPhone OS 4.0 developer meeting — were heavy on the minds of [...] more...
It’s the Engagement, Stupid
ADOTAS – Throughout the online marketing industry, the buzz is growing about the “next generation of display.” Here are a few themes you might hear passing the water cooler on the way to the CMO’s office this afternoon: Data: it’s all about picking the right audience Efficiency: buying and optimizing media is [...] more...
Here, There and Everywhere: Digital Video Trends in 2010
ADOTAS – For those of us in digital advertising, 2010 marks the kickoff to the next decade of our industry. From online consumer trends to ad interactivity, to 3D and HD technologies and innovations, to online/offline integration — 2010 will be the year of video for the digital advertising industry. With [...] more...
Pepsi Skips Super Bowl for Online Engagement With a Cause
ADOTAS – In the football world, we’ve been in a bizarro universe the last few years as the commercials during the Super Bowl have been pretty lackluster while the games have been exciting. With the economic slowdown, shelling out a few million bucks for 30 seconds of air time (not [...] more...
ScanScout’s Pre-Roll Is Super, Thanks for Asking
ADOTAS – Seconds — that’s all a pre-roll video ad has to engage a viewer. His/her chances of paying attention the whole way through slip by with each tick of the clock. How do you suck them into your brand in such a fleeting moment? You give them something to do. [...] more...
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Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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