engagement



How To Stop Video Ad Fraud With Engagement

Written on
June 24th 2014
Author
Sid Bhatt

ADOTAS – With 25 percent of online ad revenue wasted on fraud and 36 percent of impressions derived from fake or bot sites, advertisers may feel there is little they can do to combat this troubling trend. It is clear that fraud continues to plague the advertising ecosystem. And, as ... more...

Social Apps: What You Can Learn from the Best

Written on
June 13th 2014
Author
Suhail Doshi

ADOTAS – Everyone knows that staying afloat in the Social world is rough — in a landscape littered with the abandoned Friendster and MySpace profiles of yore, running a social app can be an intimidating challenge. In order to beat the competition, it’s necessary to know not just what they’re ... more...

Study: Phablet Users Big on Social, Engage Most with Ads in the Evening

Written on
May 19th 2014
Author
Press Release

SAN MATEO, Calif., May 19, 2014 (ADOTAS) — Opera Mediaworks today released a study on phablet users that identifies how their media consumption habits differ from those of smartphone and tablet users, as well as how their receptivity to mobile ads changes throughout the course of a day. Phablet users skew closer to smartphone ... more...

Don’t Sacrifice Great Content for Visibility

Written on
April 25th 2014
Author
Erik Pavelka

ADOTAS – When was the last time you read an article, tweet or post that began with, “The Top 10…?” If you are like me, then it was probably recently. From top-tier business publishers to long tail blogs, “Top 10s” are inescapable. We know that publisher “Top 10 Insider Secrets…” and ... more...

The Death of CPM

Written on
April 15th 2014
Author
Brian Barnum

ADOTAS – As the success of ad tech has continued to surge in the past year, one of the questions that has been on everyone’s mind is: Are the old metrics still working? In general, the consensus seems to be “no.” As user behavior changes, our understanding of how to measure ... more...

Content Marketing is Getting Smarter and Going Mobile

Written on
February 28th 2014
Author
Patricia Hume

ADOTAS – The priorities of marketers in 2014 can be summed up in one word: engagement. Customer attention is a precious commodity these days and companies are experimenting with all sorts of new ways to keep people engaged. A recent study from eConsultancy highlighted this trend in detail: while marketers ... more...

A Picture’s Worth a Thousand Retweets (and Then Some)

Written on
February 6th 2014
Author
Al Lalani

ADOTAS – As the old saying goes, “a picture’s worth a thousand words.” In the new age of social media, this is more true than ever. Visual social sites Pinterest and Instagram blew up last year. Other social giants strove to catch up with updates after updates, optimizing their old ... more...

Ready to Knock TV Off its Pedestal? Join the Club

Written on
February 5th 2014
Author
Ashwin Navin

ADOTAS – There’s a super-hot club in town and you’re not invited (sorry, Buddy). This club has a big sign on the door: “Reserved for TV Advertisers and TV Networks Only.” The club is bigger than ever, but they aren’t letting anyone else in. The guests are comfortable because they’ve ... more...

Will Your $4-Million Super Bowl Ad Soar or Flop? Find Out Before You Air It

Written on
January 30th 2014
Author
Ryan Pamplin

ADOTAS – This year, a 30-second spot during Super Bowl XLVIII will cost about $4 million. Even for mega-brands, deciding to spend millions of dollars for one ad is not an easy decision – especially since the stakes are so high. A well-received Super Bowl ad will deliver lasting brand lift ... more...

Adobe: Digital Magazine Circulation, Engagement are On the Rise

Written on
December 10th 2013
Author
Adotas

ADOTAS — Today, Adobe released data showing significant circulation growth and reader engagement in digital magazines — an indication of how the media publishing model is continuing to evolve and offer opportunities for digital marketers and advertisers. Adobe’s Digital Publishing Suite (DPS), which powers more than three quarters of all digital ... more...