engagement
The Mis-Match of Reasonable Expectations, Delivery
ADOTAS EXCLUSIVE — “The campaign is not performing.” This statement sets off alarm bells among sellers of online advertising everywhere. In the simplified world of online advertising, the statement is explored through three questions: • Is the campaign delivering impressions? • [...] more...
Economy Down, Online Brand Marketing Up!
ADOTAS EXCLUSIVE — Despite the election and the Olympics, 2008 has been a bad year for the traditional media companies. According to an article in the Financial Times published earlier this week, the economic slowdown has forced large companies like Coca Cola and General Motors to cut their marketing budgets. But [...] more...
Northern Exposure: How The CFL Utilizes The Web
ADOTAS - The Canadian Football League sports a rich and storied tradition. Stars like Warren Moon, Doug Flutie and Joe Theismann helped forged their legacy in the CFL. While the league currently consists of only eight teams, it boasts a strong following in Canada and offers fans a unique football [...] more...
Grappling With Engagment: It’s About Time…& More
Recently, the industry has debated the most effective ways to measure online consumer engagement, with some vendors moving from pages viewed to time spent. Unfortunately, engagement is not something you can measure using a stopwatch alone. If you could, we’d be back in 1999 talking about site stickiness and hits. It’s [...] more...
Features
- Facebook’s $100 Million Virtual Economy September 5th 2008
- Display Ad Networks at Risk? September 4th 2008
- Advertising GOLDMINE: Online News Sites? September 4th 2008
- SodaHead CEO: Building a Social, Online Democracy September 3rd 2008
- Keeping Brands Secure in Insecure Times September 3rd 2008
Latest News
- Yahoo Stock Beating Google (Relatively Speaking) September 5th 2008
- 10-Year-Old Google Kicking 33-Year-Old Microsoft’s Butt September 5th 2008
- More Evidence That Bribery Works September 5th 2008
- Reality Check: Social Networking Ain’t All That September 5th 2008
- Comcast Files Suit Against the FCC September 5th 2008
- Obama Beating McCain in Online Ad Battle September 5th 2008
- E-mail Error Notifies Carat Staff of Impending Layoffs September 4th 2008
- Publicis Increases Digi Presence With PBJS Buy September 4th 2008
Spotlight
SodaHead CEO: Building a Social, Online Democracy ADOTAS EXCLUSIVE — Jason Feffer is no stranger to the power of social networks. The man who was in [...] more...
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