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emerging_technology

The Merging Path of Media: How to Integrate New Trends into the Mix

Written on: May 26th 2006
Author: Scott Hagedorn

Everyone’s talking about emerging media, new technologies and personal devices. Traditional agencies put television spots on iPods, and everyone says they “get new media.” IPG opens an Emerging Media Lab with Al Gore to make the point that they “get it.” The irony of this pairing notwithstanding, the central point [...] more...

Pixsy Turns on Visual Search Engine

Written on: April 4th 2006
Author: Editor

The Pixsy Corporation, a company known for its visual search technology has launched version 2.0 of their web based image and video search engine, Pixsy.com. Pixsy.com searches image and video content available on the internet via RSS feeds. Their proprietary technology extracts images and thumbnails from videos, indexes them, and [...] more...

Slate Opens Up Ad-Supported ‘Net Novel

Written on: March 20th 2006
Author: Editor

Between now and June, online magazine and web portal Slate.com is running its first “net novel,” an online trend it hopes to cultivate. Walter Kirn’s “The Unbinding” is a serialized novel originally conceived to take full advantage of the capabilities of the Internet. Twice a week during the four-month period, [...] more...

Yahoo! Canada Introduces 360 Degrees

Written on: March 13th 2006
Author: Editor

Yahoo! Canada has announced the unleashing of its new Canada-centric social service package Yahoo! Canada 360 degrees. The MySpace-like platform will bundle together old school Yahoo services like Yahoo Messenger, LAUNCHcast Radio, and Yahoo! Canada Groups with new-school “web2.0″ services like blogging, photo sharing, and news feeds. “Canadians are looking for [...] more...

Spam Cube Combats Junk Email

Written on: March 9th 2006
Author: Editor

Spam Cube, Inc. has launched Spam Cube, a new tool to battle unwanted spam email. The cube is four inches tall and weighs eight ounces and only requires simple plug-in installation. Although the cube is priced at $150, users will not pay a subscription cost because Spam Cube has patented [...] more...

Google Launches News in Hebrew; Pulls Back GDrive Rumors

Written on: March 8th 2006
Author: Editor

In its latest move to be an all-inclusive news search engine, Google yesterday announced on its blog that it has expanded Google News to Israel. Following its recent opening of an office in Israel, the company blog says Google News Israel, like its other Google News properties, will “aggregate articles [...] more...

Dish, CNN Turn Page in Interactive Satellite Programming

Written on: February 20th 2006
Author: Editor

The Dish Network has announced that it will work with CNN to expand its interactive TV programming. CNN Enhanced TV channel will give viewers access to text news reports as they watch a live broadcast of CNN news. Digital TV programming and equipment maker OpenTV has created the tools which [...] more...

The Emerging Landscape of Barcode Branding

Written on: February 3rd 2006
Author: Douglas MacMillan

Opinions is an open forum for all readers. Opinions expressed by readers do not necessarily reflect the views of the management and staff of ADOTAS.com The next time you’re in the supermarket checkout lane, pay closer attention to that mysterious wand the grocer waves over your cereal boxes and milk cartons. [...] more...

First-Time Car Buyers Prefer Online over Traditional Media

Written on: January 31st 2006
Author: Editor

According to a study released today by the Polk Center for Automotive Studies, traditional mass media is taking another hit from the online space — this time in the car market. Of the 366 18-30-year old respondents in the survey- conducted in early November - 35% of first-time vehicle buyers consider [...] more...

Spotlight

HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...