emerging_technology
The Merging Path of Media: How to Integrate New Trends into the Mix
Everyone’s talking about emerging media, new technologies and personal devices. Traditional agencies put television spots on iPods, and everyone says they “get new media.” IPG opens an Emerging Media Lab with Al Gore to make the point that they “get it.” The irony of this pairing notwithstanding, the central point [...] more...
Pixsy Turns on Visual Search Engine
The Pixsy Corporation, a company known for its visual search technology has launched version 2.0 of their web based image and video search engine, Pixsy.com. Pixsy.com searches image and video content available on the internet via RSS feeds. Their proprietary technology extracts images and thumbnails from videos, indexes them, and [...] more...
Slate Opens Up Ad-Supported ‘Net Novel
Between now and June, online magazine and web portal Slate.com is running its first “net novel,” an online trend it hopes to cultivate. Walter Kirn’s “The Unbinding” is a serialized novel originally conceived to take full advantage of the capabilities of the Internet. Twice a week during the four-month period, [...] more...
Yahoo! Canada Introduces 360 Degrees
Yahoo! Canada has announced the unleashing of its new Canada-centric social service package Yahoo! Canada 360 degrees. The MySpace-like platform will bundle together old school Yahoo services like Yahoo Messenger, LAUNCHcast Radio, and Yahoo! Canada Groups with new-school “web2.0″ services like blogging, photo sharing, and news feeds. “Canadians are looking for [...] more...
Spam Cube Combats Junk Email
Spam Cube, Inc. has launched Spam Cube, a new tool to battle unwanted spam email. The cube is four inches tall and weighs eight ounces and only requires simple plug-in installation. Although the cube is priced at $150, users will not pay a subscription cost because Spam Cube has patented [...] more...
Google Launches News in Hebrew; Pulls Back GDrive Rumors
In its latest move to be an all-inclusive news search engine, Google yesterday announced on its blog that it has expanded Google News to Israel. Following its recent opening of an office in Israel, the company blog says Google News Israel, like its other Google News properties, will “aggregate articles [...] more...
Dish, CNN Turn Page in Interactive Satellite Programming
The Dish Network has announced that it will work with CNN to expand its interactive TV programming. CNN Enhanced TV channel will give viewers access to text news reports as they watch a live broadcast of CNN news. Digital TV programming and equipment maker OpenTV has created the tools which [...] more...
The Emerging Landscape of Barcode Branding
Opinions is an open forum for all readers. Opinions expressed by readers do not necessarily reflect the views of the management and staff of ADOTAS.com The next time you’re in the supermarket checkout lane, pay closer attention to that mysterious wand the grocer waves over your cereal boxes and milk cartons. [...] more...
First-Time Car Buyers Prefer Online over Traditional Media
According to a study released today by the Polk Center for Automotive Studies, traditional mass media is taking another hit from the online space — this time in the car market. Of the 366 18-30-year old respondents in the survey- conducted in early November – 35% of first-time vehicle buyers consider [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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- Rick Noel: Nice post Mike. A few years back, we ran a large CPA campaign through an
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