emerging_technologies
Microsoft Goes Wild for Media at CES
Microsoft chairman Bill Gates and Digital Devices president Robbie Bach unveiled a slew of new products geared towards video and internet integration at the Consumer Electronics Show in Las Vegas on Sunday. “For Microsoft this year it’s a big, big milestone because the products we’ve been working on for many [...] more...
The State of Digital Advertising: Planned Inefficiency
Those who turn to ad-serving and digital marketing solutions do so to maximize their ad inventory, to get the most out of their ads by spending as little as possible. What these people may not be aware of is that some of the biggest names in this industry have [...] more...
Abacast Releases Updated Ad Insertion Tool for Online Broadcasters
Streaming media ad insertion company Abacast has released the new version of its software aimed at online broadcasters in the radio industry, allowing them to easily convert their over-the-air broadcasts into streaming Internet broadcasts. Usually, over-the-air ads cannot be broadcasted online due to AFTRA (American Federation of Television and Radio Artists) [...] more...
DAVE.TV Opens Video Marketing Portal
Technology developer DAVE Networks has launched DAVE.TV, a b2b white label service that lets partners create branded video portals and online communities around online video. DAVE.TV uses DAVE’s “Social Online Community & IPTV Application Library” (S.O.C.I.A.L.) technology, which lets partners use DAVE’s API system and can let users create personalized profiles, [...] more...
Getting Contextual Outside the Text Box, Part II
Starting where I left off in August: “While you wait, think about the fundamental ways our relationship to the unit of information known as a ‘book’ changes when that unit becomes a table in a database. Marketers, think about how much more you know about me when I search and copy a [...] more...
Can Techmeme Turn Blog Posts into Viable Advertising?
I’m not talking about adverblogs. Adverblogging is a dishonest practice that yields customers of dubious quality. I’m talking about using legitimate blogs–corporate, editorial, or personal–as banner ad content. The tech news site Techmeme automatically updates itself with the latest tech news. Gabe Rivera, the site’s creator, has launched a new sponsorship [...] more...
Intel, Omnicom Want to Bring Online Ads to TV
Chip manufacturer Intel and Omnicom Media Group, the media services wing of marketing and advertising conglomerate Omnicom Group, have announced a partnership designed to bring Internet advertising to television using Intel Viiv-powered computers. Viiv computers are designed for multimedia and can easily stream content to a large living room TV. [...] more...
Earthcomber Wins Patent for Permission-Based Mobile Search
Earthcomber has been awarded a patent for a location-based, mobile search system that allows individuals to sweep their surroundings for personal interests. The method notifies users about people, places, and things nearby that match a person’s specific preferences. Earthcomber’s method transmits ads only if the user has stated an explicit preference [...] more...
The New Media Chasm: Examining the Efficiencies of Aggregating Emerging Media
For many people involved in the Internet industry during the first heyday, Geoffrey Moore’s 1991 best-selling technology marketing book, Crossing the Chasm, was the go-to resource for marketing high-tech products and services. Most marketers already recognized five distinct customer segments in technology marketing — innovators, early adopters, the early majority, [...] more...
iLoop Brings WAP Barcode Marketing to Mobile
Mobile developer iLoop and barcode scanning technology provider Nextcode have partnered to power WAP-based marketing campaigns using Nextcode’s ConnexTo barcode reading technology. The new system will let advertisers and content owners embed WAP Internet addresses into printed barcodes. Consumers with camera phones can then simply snap a picture of the barcode [...] more...
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Latest News
- Rebranded Image Space Media Revamps Pub Interface March 16th 2010 ADOTAS – No one at in-image advertising service Image Space [...] more »
- Developers Digging Windows Phone; Microsoft Employees Still Love iPhones March 16th 2010 ADOTAS – I’m sure this dude is on the fast [...] more »
- Yahoo! Embraces DSPs March 16th 2010 ADOTAS – Discussions with marketers, agency partners and tech providers [...] more »
- Twitter Knows Where I Am; Gulp March 12th 2010 ADOTAS – I log in to Twitter to share with [...] more »
- WWN Has a Stopwatch on Ad Visibility March 12th 2010 ADOTAS – Considering how much time people spend online, why [...] more »
- Jumptap Offers Self Service Lane March 12th 2010 ADOTAS – Possibly inspired by those neat-o self checkout lanes [...] more »
- AdPix Barges Into the In-Image Market March 12th 2010 ADOTAS – Watch out, Image Space Media — there’s a [...] more »
Features
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
- Secret Salsa Recipe: The Best Digital Marketing Mix March 11th 2010
- The Basics of Brand Protection March 10th 2010
- Agencies: Working Hard or Hardly Working? March 9th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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- Gavin Dunaway: They're similar, but Ning is more a competitor to Facebook and MySpace while StumbleUpon considers
- Steve Feldman: Does StumbleUpon compete with and does essentially what Ning networks does?
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- Nickster: How about we just vote out all of these socialist big government politicians and take
