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emerging_technologies



Microsoft Goes Wild for Media at CES

Written on
January 8th 2007
Author
Editor

Microsoft chairman Bill Gates and Digital Devices president Robbie Bach unveiled a slew of new products geared towards video and internet integration at the Consumer Electronics Show in Las Vegas on Sunday. “For Microsoft this year it’s a big, big milestone because the products we’ve been working on for many [...] more...

The State of Digital Advertising: Planned Inefficiency

Written on
December 28th 2006
Author
Nils Winkler

Those who turn to ad-serving and digital marketing solutions do so to maximize their ad inventory, to get the most out of their ads by spending as little as possible. What these people may not be aware of is that some of the biggest names in this industry have [...] more...

Abacast Releases Updated Ad Insertion Tool for Online Broadcasters

Written on
December 20th 2006
Author
Editor

Streaming media ad insertion company Abacast has released the new version of its software aimed at online broadcasters in the radio industry, allowing them to easily convert their over-the-air broadcasts into streaming Internet broadcasts. Usually, over-the-air ads cannot be broadcasted online due to AFTRA (American Federation of Television and Radio Artists) [...] more...

DAVE.TV Opens Video Marketing Portal

Written on
October 24th 2006
Author
Editor

Technology developer DAVE Networks has launched DAVE.TV, a b2b white label service that lets partners create branded video portals and online communities around online video. DAVE.TV uses DAVE’s “Social Online Community & IPTV Application Library” (S.O.C.I.A.L.) technology, which lets partners use DAVE’s API system and can let users create personalized profiles, [...] more...

Getting Contextual Outside the Text Box, Part II

Written on
October 2nd 2006
Author
Joseph Matheny

Starting where I left off in August: “While you wait, think about the fundamental ways our relationship to the unit of information known as a ‘book’ changes when that unit becomes a table in a database. Marketers, think about how much more you know about me when I search and copy a [...] more...

Can Techmeme Turn Blog Posts into Viable Advertising?

Written on
September 26th 2006
Author
Kenneth Musante

I’m not talking about adverblogs. Adverblogging is a dishonest practice that yields customers of dubious quality. I’m talking about using legitimate blogs–corporate, editorial, or personal–as banner ad content. The tech news site Techmeme automatically updates itself with the latest tech news. Gabe Rivera, the site’s creator, has launched a new sponsorship [...] more...

Intel, Omnicom Want to Bring Online Ads to TV

Written on
September 25th 2006
Author
Editor

Chip manufacturer Intel and Omnicom Media Group, the media services wing of marketing and advertising conglomerate Omnicom Group, have announced a partnership designed to bring Internet advertising to television using Intel Viiv-powered computers. Viiv computers are designed for multimedia and can easily stream content to a large living room TV. [...] more...

Earthcomber Wins Patent for Permission-Based Mobile Search

Written on
September 20th 2006
Author
Editor

Earthcomber has been awarded a patent for a location-based, mobile search system that allows individuals to sweep their surroundings for personal interests. The method notifies users about people, places, and things nearby that match a person’s specific preferences. Earthcomber’s method transmits ads only if the user has stated an explicit preference [...] more...

The New Media Chasm: Examining the Efficiencies of Aggregating Emerging Media

Written on
September 15th 2006
Author
Brent Hill

For many people involved in the Internet industry during the first heyday, Geoffrey Moore’s 1991 best-selling technology marketing book, Crossing the Chasm, was the go-to resource for marketing high-tech products and services. Most marketers already recognized five distinct customer segments in technology marketing — innovators, early adopters, the early majority, [...] more...

iLoop Brings WAP Barcode Marketing to Mobile

Written on
September 14th 2006
Author
Editor

Mobile developer iLoop and barcode scanning technology provider Nextcode have partnered to power WAP-based marketing campaigns using Nextcode’s ConnexTo barcode reading technology. The new system will let advertisers and content owners embed WAP Internet addresses into printed barcodes. Consumers with camera phones can then simply snap a picture of the barcode [...] more...


Spotlight

AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...

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