» Adotas

emerging_media

XM’s Push-and-Purchase Function Glimpses at Advertising’s Future

Written on: February 23rd 2006
Author: Editor

Advertisers are abuzz with the possibilities inherent in XM Satellite Radio’s newest technologies. In the next two weeks, retailers will begin offering the Samsung Helix and the Pioneer Inno satellite radio and mp3 playing devices, both of which are equipped with time-shifting and bookmarking features. Users can bookmark the songs [...] more...

The Podvertising Push: Eyeing the Prospects for this Fresh Interactive Strategy

Written on: February 17th 2006
Author: Kenneth Musante

The free ride we call podcasting can’t last forever. There will always be ad-free podcasts out there, but eventually podcasts supported by advertising will become the norm. It only stands to reason that the only way a podcaster can create the best show possible is to be devoted to it [...] more...

Features

Quality Video: DIY (Cheap) or Else December 1st 2008
Will Widget Channel Be Tuned In? November 26th 2008
Internet Vs. TV Smackdown: Friends or Foes? November 25th 2008
Search Marketing Is Better Than a Bailout November 24th 2008
With Ads, Pretty Is as Pretty Does November 21st 2008

Features Archive

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...