emarketer



During the Emotionally Driven Holiday Season, Ensure Your Mobile Ads Elicit a Positive Response

Written on
December 8th 2014
Author
Ari Brandt

The stress of shopping, the joys of seeing your family—people are on an emotional rollercoaster during the holidays, which can be a great time for creating memorable people-to-brand connections. Whether we admit it or not holiday television commercials create a sense of nostalgia that pulls at our heartstrings and inspires ... more...

Online and Mobile Shopping Emerge As Big Winners For Holiday Shoppers

Written on
December 3rd 2014
Author
Caroline Albanese

Mobile shopping emerged as the big winner on Black Friday despite an 11% drop in overall spending compared to last year. Data collected over this past Thanksgiving weekend by Bizrate Insights found that online purchases made on a mobile phone nearly doubled from the year before. Predictive analytics platform, Custora ... more...

Video Ad Industry Leaders to Converge Tomorrow in NYC

Written on
June 24th 2014
Author
Mike Daly

ADOTAS — Registration is still open for the VideoNuze Online Video Advertising Summit, which will be held tomorrow at the Midtown Loft & Terrace, 267 Fifth Avenue, NYC. The event has 45 industry leaders set to appear in 14 different sessions that will cover all of the hottest online video ... more...

WATCH: The Life of a Programmatic Ad Impression

Written on
May 6th 2014
Author
Adotas

ADOTAS — eMarketer predicts that advertisers will spend more than $9 billion on Real-Time Bidding (RTB) by 2017. However, confusion still exists about how programmatic advertising works. MediaCrossing has created a video that illustrates the incredibly short but complex life cycle of a programmatic RTB ad. Watch as a digital ad ... more...

IAB’s Digital NewFronts 2014 Kicks off Today in Manhattan

Written on
April 28th 2014
Author
Richard L. Tso

ADOTAS – Ad dollars are flowing downstream from television to online digital video and brands are clearly embracing the trend. Forrester reported that video ad spend surpassed $3.6 billion in the U.S. alone last year, with 68% of online adults across the country having watched some form of online video ... more...

2013 Social Gaming Trends and What They Mean for Marketers

Written on
December 31st 2013
Author
Ari Brandt

EDITOR’S NOTE: This article, originally published on January 21, 2013, placed at No. 1 in our 20 most popular articles of the year. ADOTAS – Social gaming is one of the most engaging and popular activities on social platforms, mobile devices and the web. And with the rapidly increasing adoption ... more...

Female Game Players are Stealing TV Advertising Budgets

Written on
December 10th 2013
Author
Oscar Diele

ADOTAS – Advertising budgets previously allotted to TV are quickly gravitating to casual games as women and girls increasingly play online and mobile games. Pre-teens and teens snatch time to chill out with mobile games during the day and after homework in the evening.  Adult women are still disappearing to ... more...

The Disruptive and Transformative Influence of Programmatic

Written on
November 6th 2013
Author
Jeff Dossett

ADOTAS – The accelerating transformation of the digital media landscape is unquestionable. Buyers are raising their hands and asking for additional processes and outlets in which to invest digital ad dollars, and the market is adapting more quickly than ever. Programmatic has emerged as one of the most influential – ... more...

Bridging the Print and Digital Ad Divide

Written on
October 28th 2013
Author
Richard L. Tso

ADOTAS – Yes, I am a self-proclaimed HGTV addict. There is something charming about Hillary from the show “Love It or List It” that keeps me tuned into the network for several hours, waiting for the climatic reveal at the end while David looks on disapprovingly. It also doesn’t help ... more...

What’s the Future of Video Ads Beyond Pre-Roll?

Written on
October 23rd 2013
Author
Richard L. Tso

ADOTAS – When you use your computer or mobile device, what activities do you gravitate towards? Besides just checking email and surfing the web, are you more likely to watch video content on your mobile phone over your desktop computer? How about the length of time you will watch a ... more...