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Online Ads Expected To Grow Despite Economy

Written on
November 25th 2008
Author
Editor

ADOTAS — Digital ads are expected to grow to $25.7 billion in 2009. The data from the Interactive Advertising Bureau and PricewaterhouseCoopers reveals that while s pending will increase it will only an 8.9 percent growth, according to eMarketer. That number was revised from an August projection from eMarketer, which predicted a [...] more...

Will Bandwidth Limits Kill the Video Ad?

Written on
November 20th 2008
Author
Kathleen

ADOTAS – As if the contracting economy doesn’t pose enough problems, the online video advertising sector could be tripped up by changing ISP service plans. Video data takes up a lot of bandwidth and with better quality shows and movies available – for free – from more and more outlets, it [...] more...

Socialmedia Takes Social Marketing to New Level

Written on
June 24th 2008
Author
Kathleen

ADOTAS – The “Mean Girls” version of social media marketing is here! Socialmedia.com, a social advertising network, is launching Social Banners powered by FriendRank. The ranking product is an algorithm that aggregates interactions from social network applications to determine which users exert the most influence over their friends and then [...] more...

Speed Racer: Auto Ad Spend Revs Up Online

Written on
June 12th 2008
Author
Kathleen

ADOTAS – Zoom, zoom, zoom! The auto industry is shifting gears this year, and will spend 21.6% more on online ads this year than last year, according to eMarketer. Auto brands is expected to dump $3 billion on online advertising, with some manufacturers planning to double their online budgets (like [...] more...

Collective Media Buys Personifi in 8-Figure Deal

Written on
June 3rd 2008
Author
Kathleen

ADOTAS – Collective Media, an interactive advertising network and technology provider, has scooped up Personifi, a provider of audience targeting technology to Web publishers, ad networks and mobile providers. The company didn’t disclose financial details but a source at Collective told ADOTAS that the deal was worth eight figures in [...] more...

Interactive Advertising Bullish as Ad Market Hibernates

Written on
March 31st 2008
Author
Editor

ADOTAS — Interactive advertising is a safe haven in the current economic storm: in 2009, 10% of all American advertising dollars will go online, according to a new report issued by eMarketer. Even with the Olympics and the presidential election the advertising market in general is doing poorly –sub-prime mortgages, credit [...] more...

Mobile Advertising: More Flash Than Cash

Written on
March 27th 2008
Author
Editor

ADOTAS — Online marketing researchers eMarketer released a report that casts aspersion on overzealous mobile-marketing boosters. eMarketer argues that mobile marketing – despite the launch of the iPhone and other “under-the-hood” improvements — is not in fact the new hot thing. “2007 was not the ‘year of mobile marketing’ that it [...] more...

Radio Trails Online For Ad Spending

Written on
August 30th 2007
Author
Editor

In a recent report put out by eMarketer titled, “Radio Trends: On Air and Online,” the firm projects that online ad spending in the United States alone will reach about $21.7 billion y the end of this year. That number is an increased 22% from 2006. The advertising spend for U.S. [...] more...

U.K. Pulls Ahead Of The Pack

Written on
July 6th 2007
Author
Editor

eMarketer has put out a new study that predicts that online advertising expenditures in the U.K. will outpace that of the U.S. and other industrialized nations in the years to come. Last year Britain saw a 47% leap in the online ad spending. The report expects that number to increase by [...] more...

Report: Personal Care is One of Fastest Growing Online Sectors

Written on
October 6th 2006
Author
Editor

An eMarketer report has revealed that the personal care sector is among the fastest-growing on the Internet. It is estimated that the industry will spend $470 million on online advertising in 2006, an $80 million increase from last year. It is also predicted that by 2010, 13.8% of all health [...] more...


Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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