emarketer
Quick Hits: iCrossing Acquires Red Aril, Facebook Launches a Post-able Subscribe Button
Digital marketing agency iCrossing has acquired DMP (data management and audience optimization platform) Red Aril, the companies announced today. (For some background, read this Adotas piece on Red Aril’s approach to data management.) In creating a real-time, cross-channel view of audiences, Red Aril was certainly desirable to iCrossing. In a press [...] more...
Holiday Cheer Forecasted for Online Retailers
ADOTAS – The holiday season is a time of year to bring friends and families together, to enjoy a plethora of calorie-suffused foods and to buy the perfect gifts for your mom, dad, sister, brother, husband, wife, kids, best friends, co-workers, dog walker, neighbors, etc. You get the point. It’s [...] more...
Facebook to Yank Google’s Newly Won Display Crown?
ADOTAS - According to IDC, Google may have stolen the U.S. display crown from Yahoo! during the first quarter of 2011, but eMarketer doesn’t believe the company will keep it very long. Predicting 89% growth in U.S. display revenue this year, eMarketer believes Facebook is set to rule display with $2.19 [...] more...
Online Not Cutting Into TV Ad Share
ADOTAS – While online ad spend will show the most promising growth over the next few years, eMarketer estimates that rise will not be at the expense of TV ad spend — looks like online efforts are going to keep sinking their teeth into print ad share from newspapers, magazines and [...] more...
Majority of Social Media Revenue for 2011 Will Be Facebook’s
ADOTAS - eMarketer estimates worldwide social media ad revenue will reach $6 billion in 2011 ($3.1 billion in the U.S. alone), and guess who is going to bring home 68% (71% in the U.S.) of that? If you said Facebook, you get a gold star! The social network will bring in $4 billion [...] more...
How Viable Is Mobile In-Game Advertising?
ADOTAS – I promised myself it wouldn’t happen to me. Spending Christmas with my extended family, I watched in horror as my younger cousins became addicted to Angry Birds. They spent most of Dec. 26 in bed with their eyeballs glued to a tiny screen, obsessed with catapulting winged brutes [...] more...
Online Ad Spend Leaves Newspapers Eating Ink
ADOTAS – While eMarketer has spending on online ads topped newspaper ad spend — print and online — for the first time, newspapers can take some solace that their ad revenue freefall seems to be leveling out. Online ad spend increased by 13.9% to $25.8 billion in 2010, while spend on [...] more...
Ever-Struggling MySpace Hires Agency for Relaunch
ADOTAS – While eMarketer had some pretty sweet stats for Facebook in terms of revenue, the outlook ain’t so bright for former social networking heavyweight MySpace: worldwide ad spend is expected to drop from $470 million in 2009 to $347 million in 2010 and then fall below $300 million in [...] more...
eMarketer: Facebook Revenue to Top $1.2 Bil in 2010
ADOTAS – If you were impressed by Facebook’s estimated revenue of $800 million in 2009, you’re going to be floored by eMarketer’s 2010 estimate of $1.285 billion for the social network. The $1.285 billion in revenue is nearly double eMarketer’s estimate for last year ($665 million), but earlier this year [...] more...
Online Ad Dollars Will Keep Rolling Facebook’s Way
ADOTAS – Yeah, Twitter got a lot of press with its meteoric rise in the spring, but in the social mediascape, it’s tough to deny that this was Facebook’s year — 350 million users can’t be wrong. At the same time, MySpace’s slide into irrelevance was dramatic and the finger-pointing within [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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