EmailLabs’ Complete Guide for Creating HTML Emails is available as a PDF and provides a discussion of topics essential to creating correctly-coded and error-free emails that will pass through spam filters. The Guide also discusses the proper technique to creating emails that will be displayed correctly in both preview panes and image filters.

“The biggest challenge facing online marketers today is to design for the preview pane and ever-shrinking real estate of the email inbox,” said Stefan Pollard, Director of Consulting, EmailLabs. “Marketers need to remember that the purpose of email is communication. You cannot grab a PDF of your recent ad flyer, send it as one large image and expect it to render correctly — let alone grab the reader’s attention.”

He explained that, “Our HTML Guide provides marketers with all the key elements required to produce an email that not only gets through the minefield of filters and other barriers, but communicates effectively and even memorably.”

The HTML Guide further emphasizes the importance of effective email subject lines and the importance of writing correctly formatted and coded HTML with regards to the initial introductory sentences.