email_marketing



Data-Driven Creative: Know Your Customers, Create Accordingly

Written on
February 7th 2013
Author
Catherine Gluckstein

Before the days of online selling, there was the Mom-and-Pop corner store. If you were a smart proprietor, you knew your customers, their buying habits, their likes, their dislikes, etc. Based on that knowledge, you knew what products to introduce to your customers, how to entice them to buy, how to ... more...

Resurrecting Email: Exploring the Hurdles and Resurgence of the Email Marketing Methodology

Written on
March 22nd 2007
Author
Joel Breen

Over the last 10 years, email marketing has become an incredibly effective and affordable component of an integrated marketing campaign. However, with the advent of more savvy consumers, SPAM legislation and better software to protect the consumer, marketers are increasingly looking for new ways to leverage email marketing and capitalize ... more...

The Email Frequency Factor: How Marketers Can Prevent Falling Victim to Frequency Fever

Written on
March 19th 2007
Author
Dave Dabbah

“Strategy and timing are the Himalayas of marketing. Everything else is the Catskills. “ Al Ries (in Marketing Warfare, 1986, with Jack Trout) Email marketers, trying to conquer their own Everest in their marketing program, agonize over many elements of their campaign: the subject line, the offer, the email’s design, etc. But, ... more...

B2C Email Rendering: The Art of Designing for Preview Panes

Written on
March 8th 2007
Author
Lena Waters

With the newest releases of two popular email clients used mainly by consumers, Yahoo! Mail Beta and Microsoft’s Window Live Mail Beta, preview panes—and the challenges they pose to email marketers—have made their way from the corporate environment to the inboxes of the consumer. But don’t panic—hope, and help, ... more...

Email Marketing Edicts: Five Rules to Help Appreciate the Most Underappreciated of Marketing Mediums

Written on
March 6th 2007
Author
Kai MacMahon

Last month, I wrote about how email marketing didn’t have to be boring, so this time round I figured I’d pick up where I left off and talk about some of the rules we need to follow as we take advantage of this most effective and sometimes underappreciated of channels. ... more...

AOL Inserting Promotional Text Ads in Emails

Written on
February 22nd 2007
Author
Sarah Novotny

AOL has started promoting its services through small text ads that appear at the bottom of emails sent from some AOL.com addresses. According to the Associated Press, the ads started appearing on Tuesday within accounts tied to version 9 of AOL’s software, which is available to both paid and unpaid users. ... more...

Mobile Ain’t Email: Navigating the Nuances and Nuisances of Mobile Marketing

Written on
February 22nd 2007
Author
Brian Hecht

Back in 2002, I took a research trip to London to investigate the emergence of mobile marketing. Then as now, the Europeans were far ahead of us Americans when it came to mobile. Americans in 2002 were just realizing that they could receive and actually send a text message from ... more...

IDG Launches IT Professionals Database for Tech Marketers

Written on
February 15th 2007
Author
Sarah Novotny

The International Data Group (IDG) has combined the customer data from its print and online media readers with its attendee lists from IDG trade shows to create a huge database of North American IT professionals. The IDG Connect database contains more than six million prospective IT buyers who regularly consume publications ... more...

Escaping Email Doldrums: Why the Old-Hat Marketing Technique Doesn’t Have to Equal Boring

Written on
January 30th 2007
Author
Kai MacMahon

Recently, I received an excellent piece of email marketing from the Oakland Raiders. Admittedly the only good thing the team has done all year, but a good thing nevertheless. It was a very simple email announcing the appointment of Lane Kiffin as their head coach. Nothing too extraordinary ... more...

Pete Wellborn to Represent Richter Against MySpace

Written on
January 25th 2007
Author
Sarah Novotny

Media Breakaway, the company owned by former “Spam King” Scott Richter, has chosen Pete Wellborn of the law firm Wellborn & Wallace, to defend the company against a lawsuit filed by MySpace. MySpace alleges that Media Breakaway gained access to private MySpace user accounts through phishing schemes and then used those ... more...