email_marketing
Resurrecting Email: Exploring the Hurdles and Resurgence of the Email Marketing Methodology
Over the last 10 years, email marketing has become an incredibly effective and affordable component of an integrated marketing campaign. However, with the advent of more savvy consumers, SPAM legislation and better software to protect the consumer, marketers are increasingly looking for new ways to leverage email marketing and capitalize [...] more...
The Email Frequency Factor: How Marketers Can Prevent Falling Victim to Frequency Fever
“Strategy and timing are the Himalayas of marketing. Everything else is the Catskills. “ Al Ries (in Marketing Warfare, 1986, with Jack Trout) Email marketers, trying to conquer their own Everest in their marketing program, agonize over many elements of their campaign: the subject line, the offer, the email’s design, etc. But, [...] more...
B2C Email Rendering: The Art of Designing for Preview Panes
With the newest releases of two popular email clients used mainly by consumers, Yahoo! Mail Beta and Microsoft’s Window Live Mail Beta, preview panes—and the challenges they pose to email marketers—have made their way from the corporate environment to the inboxes of the consumer. But don’t panic—hope, and help, [...] more...
Email Marketing Edicts: Five Rules to Help Appreciate the Most Underappreciated of Marketing Mediums
Last month, I wrote about how email marketing didn’t have to be boring, so this time round I figured I’d pick up where I left off and talk about some of the rules we need to follow as we take advantage of this most effective and sometimes underappreciated of channels. [...] more...
AOL Inserting Promotional Text Ads in Emails
AOL has started promoting its services through small text ads that appear at the bottom of emails sent from some AOL.com addresses. According to the Associated Press, the ads started appearing on Tuesday within accounts tied to version 9 of AOL’s software, which is available to both paid and unpaid users. [...] more...
Mobile Ain’t Email: Navigating the Nuances and Nuisances of Mobile Marketing
Back in 2002, I took a research trip to London to investigate the emergence of mobile marketing. Then as now, the Europeans were far ahead of us Americans when it came to mobile. Americans in 2002 were just realizing that they could receive and actually send a text message from [...] more...
IDG Launches IT Professionals Database for Tech Marketers
The International Data Group (IDG) has combined the customer data from its print and online media readers with its attendee lists from IDG trade shows to create a huge database of North American IT professionals. The IDG Connect database contains more than six million prospective IT buyers who regularly consume publications [...] more...
Escaping Email Doldrums: Why the Old-Hat Marketing Technique Doesn’t Have to Equal Boring
Recently, I received an excellent piece of email marketing from the Oakland Raiders. Admittedly the only good thing the team has done all year, but a good thing nevertheless. It was a very simple email announcing the appointment of Lane Kiffin as their head coach. Nothing too extraordinary [...] more...
Pete Wellborn to Represent Richter Against MySpace
Media Breakaway, the company owned by former “Spam King” Scott Richter, has chosen Pete Wellborn of the law firm Wellborn & Wallace, to defend the company against a lawsuit filed by MySpace. MySpace alleges that Media Breakaway gained access to private MySpace user accounts through phishing schemes and then used those [...] more...
MySpace Slaps ‘Spam King’ with Lawsuit
Scott Richter, former CEO of email marketing company OptInRealBig who has also been known in the past as the “Spam King”, is being sued by MySpace under the federal CAN-SPAM Act. MySpace claims that Richter’s current company, Media Breakaway, was able to access MySpace user accounts through identity-stealing phishing schemes and [...] more...
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Latest News
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- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
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- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
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Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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