email



Email engagement rates are improving despite significant increases in volume

Written on
December 28th 2015
Author
Adotas

Email volume during Q3 2015 & the 2015 holiday season is up 25% over 2014. New research from Experian Marketing Services, a data-driven marketing and cloud-based marketing technology company, shows that during Q3 2015 email volume rose 24.8%, year over year, while engagement rates matched or were above those in Q3 ... more...

Machine-Powered Predictive Content From Boomtrain and Marketo

Written on
November 3rd 2015
Author
Adotas

Boomtrain, a predictive personalization platform, announced its integration with Marketo, a provider of engagement marketing software and solutions. In a marketing landscape dominated by cursory digital interactions between marketers and massive audiences, the Marketo-Boomtrain solution aims to provide brands with the ability to develop deep understanding of individuals and foster ... more...

How Anyone Can Clean Up Their Email List in Six Easy Steps

Written on
January 14th 2015
Author
Robert Cordray

No matter what your overall digital marketing strategy is, you can’t undersell the importance of email marketing. And while there are a number of exceptional software programs that do amazing work, there’s always need for a human to get in there and clean up the email list once in a ... more...

The Digital Ad Model is Broken But Strategic Creativity Can Fix It

Written on
November 4th 2014
Author
Troy Kelley

All successful advertising is comprised of two key components: a great creative concept and a powerful business solution.  These elements are inseparable.  In fact, if done correctly, it’s nearly impossible to determine where one ends and the other begins. And yet, at most agencies today, creative and strategic thinking are treated ... more...

Return Path Aims to Better Measure Consumer Brands’ Marketing Performance with New Patent

Written on
September 30th 2014
Author
Adotas

Return Path, a premium email marketing company, has recently been awarded a patent for measuring inbox placement. The patent was issued for incorporating multiple data sources into a method and system for monitoring the deliverability of email and specifically for determining how each is applied to measure inbox placement rates. According ... more...

Want Greater Direct Mail Success? Use Big Data to Determine Your Ideal Target Audience

Written on
July 22nd 2014
Author
Robert Cordray

Digital marketing may be the new buzzword, but the undeniable fact is that direct mail marketing still works. And the better a business knows its potential clients and customers, the more successful the direct mail marketing campaign will be. The challenge is to dig down past the surface demographics to uncover ... more...

How to Reach Your Programmatic Media-Buying Goals Across All Channels

Written on
June 26th 2014
Author
Bill Guild

ADOTAS (4th of 5 parts) – Marketers and media planners who run programmatic campaigns across multiple channels may experience what I call the “non-transferable” pain point. When good display advertising performance does not transfer over to mobile, or mobile to video, there is an addressable reason for this. Either the ... more...

Study: Email Dominates Mobile Activity

Written on
June 13th 2014
Author
Adotas

ADOTAS — LiveIntent — the email ad exchange encompassing 600+ premium publishers — analyzed 4B+ ad impressions in Q1 2014 to gain insight into how advertisers can make the most of mobile. The study found that email is not only the primary communications channel, it’s also the most popular mobile ... more...

Inside Beckon’s Latest $8 Million Round to Help Marketers Manage Big Data

Written on
April 17th 2014
Author
Richard L. Tso

ADOTAS – It’s pointless to fight the ad industry’s shift towards programmatic and data-driven marketing. The rise of algorithms and ad delivery automation has made it pretty darn alluring and easy to get highly-targeted digital campaigns up and running very quickly, all the while pumping out valuable metrics and data ... more...

Mobile Acquisition Study: Email is Best, Social Worst

Written on
April 3rd 2014
Author
Press Release

CHICAGO, April 3, 2014 (ADOTAS) — Vibes, a mobile marketing technology leader, today released a report presenting the findings of extensive analysis of the most effective mobile marketing strategies. For retailers and brands, growing a robust mobile database can be challenging, particularly following the changes from last October’s Telecommunication Consumer Protection ... more...