Freshen Up Your Email Template for the New Year
GRAPHICMAIL – Smart email marketers are not afraid to try new things and analyze their campaigns to look for ways to improve. The turn of the calendar is a good time to toss that tired old email template or rework it to begin the new year with a refreshed look for [...] more...
Quick Hits: Twitter’s Ad Clientele Grows by 50 Percent, Sony Drops Ericsson, More
According to Twitter’s chief revenue officer, Adam Bain, Twitter’s advertising client base has grown by a full 50 percent since the spring, up from around 1,600 to around 2,400. Bain revealed the stats during a Business Insider IGNITION conference today. Those numbers (and the fact that a one-day promoted trending [...] more...
Four Best Practices for Building Your Email List
GRAPHICMAIL – The mailing list is the most important element in the success of your email marketing campaigns. If you can convert visits to your website and social pages into lasting relationships via email, the chances of retaining customers are much greater. A permission-based list built by yourself always yields the best [...] more...
SMS Marketing in Today’s Retail Industry
GRAPHICMAIL – Today’s consumers are a lot more media-wise than those of the past. Gone are the days when a simple advertising campaign would be far-reaching and appealing enough to drive all your prospects to a store. Instead, we have to compete with the deafening buzz of different media channels and [...] more...
Designing Email Newsletters for the Preview Pane
GRAPHICMAIL – While elements of design for web or print campaigns can be used across different mediums, there needs to be a clear distinction when designing for email marketing. Email has many unique characteristics and you need to use specific email-centric design practices, such as creating a snippet is visible in the email client preview pane. Newsletter recipients [...] more...
Email: Getting the Timing Right
GRAPHICMAIL - The clock is always ticking in email marketing campaigns. If you want to connect with prospects in today’s crowded marketplace, you have to make sure you’re sending the right message at the right time. But with email checking habits varying from person to person, how can you determine that exact [...] more...
Three Tips For Creating Outstanding Email Newsletters
GRAPHICMAIL – On any given day, lots of emails can sail into your inbox, and you’ll probably be purging many of them indiscriminately. With email inboxes more crowded than ever, at least half of the battle of successful email marketing is in finding ways to stand out from the crowd Email users [...] more...
Four Tips for Better Email Delivery
GRAPHICMAIL – Good email delivery rates are money in your pocket. The more people get your email, the more conversions you will have. But if you’re new to email marketing, you might wonder just what issues there could be around delivery. After all, you write an email, you put in the [...] more...
Serving Two Masters: Balancing Consumers and Advertiser Needs in the Deals Space
ADOTAS – For daily deal businesses like Groupon, Living Social, and hundreds of others, serving two masters — advertisers who want to build brand loyalty and repeat business, and fickle subscribers who want relevant offers, not junk — is no easy task. With 685 (and counting) group sales and flash sale [...] more...
Email: Single vs. Double Opt-in
GRAPHICMAIL – Newcomers to email marketing often don’t understand the difference between opt-ins and double opt-ins. If you’re wondering what opt-in email marketing actually means, then this is all the information you need. The point of having people give you their addresses is for your email marketing message to be anticipated, delivered properly and maybe even shared. But [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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