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Lyris ListManager 10 Delivers

Written on: August 11th 2008
Author: Editor

ADOTAS - Lyris Inc. announced today the newest version of its flagship on-premise email marketing engine, Lyris ListManager 10, Delivery Edition. ListManager 10 enables marketers to address their deliverability issues of email marketing as well as minimizes IT involvement for users. Wes Owen, VP of Net Atlantic stated “The most [...] more...

iBloks Rolls Out New Ad Widget So Video, IM Enthusiasts Can Share in Real Time

Written on: February 28th 2008
Author: Editor

ADOTAS — iBloks today announced that is launching iBloks Video Messenger so consumers can IM and watch videos together – while logged onto Microsoft’s Windows Live Messenger. iBloks designed the advertising and consumer widget to connect video enthusiasts and IM customers – it essentially eliminates the unbearable delay e-mail users [...] more...

Coach Potatoes Surf Web, Not TV Channels — Market Accordingly

Written on: February 19th 2008
Author: Editor

ADOTAS — Want to take a break, kick back, chill out? Chances are, like most consumers, you’ll turn to the net, not the boob tube for a little down time. IDC’s study of online behavior found that people spend about half of their weekly media time budget online: 32.7 hours on [...] more...

Dell Acquires MessageOne For $155M

Written on: February 12th 2008
Author: Editor

Dell Inc. on Tuesday announced its agreement to buy MessageOne Inc., an e-mail management services provider, for about $155 million in cash. MessageOne, which also provides archiving and business continuity services, was bought to round out Dell’s Software-as-a-Service suite. MessageOne was co-founded by Adam Dell, brother of Dell founder Michael Dell [...] more...

E-Mail ROI Is Falling

Written on: November 8th 2007
Author: DM Confidential

Though the return on investment garnered from e-mail marketing operations is still healthy, there has been a downward trend in recent years, and it is forecasted to continue through 2007 and 2008. This is according to the U.S. Direct Marketing Association. In 2005, e-mail marketing ROI was $57.25 for every dollar [...] more...

Yahoo, EBay & PayPal Stop Phishing

Written on: October 5th 2007
Author: Editor

Yahoo and auction web site eBay are teaming up to crack down on fake email. EBay is using Yahoo’s anti-phishing technology to support domain keys according to the BBC News Technology section. Domain keys block fake email by verifying sender with a digital signature. DomainKeys Identified Mail (DKIM) will be offered [...] more...

Microsoft Sends Email Through Datran

Written on: September 18th 2007
Author: Editor

Microsoft has decided to use Datran Media for its email marketing communications, using Datran’s StormPost. This platform will allow Microsoft to customize its communications, beginning with newsletters and opt-in Hotmail featured offers. Datran Media has also developed an email inventory management for Microsoft that will let the technology giant’s ad sales [...] more...

Yahoo Mail Delivered Into Your Hands

Written on: August 28th 2007
Author: Editor

Recently Yahoo announced that it will be giving its popular mail service a makeover. One of the newest features will be an email-to-phone connection that will allow users to trade messages with using their mobile phones. This effort will create a more social and convenient method of checking email for the [...] more...

Improve Your Results, Market Through Email

Written on: August 21st 2007
Author: Michael DesRochers

The space between the email blast and any eventual sale is ripe with opportunities to enhance customer interactions and push the sales process along. For some time now, email has been a popular and vital component of integrated marketing campaigns. Blasting out a promotional email allows marketers to quickly and easily [...] more...

Display Meet Email Ads: Datran Acquires Chintano

Written on: August 8th 2007
Author: Editor

Acquiring contextual and behavioral targeting ad network Chintano, Datran Media will be incorporating the site with their existing email based ad network, EO.com. EO.com was launched this year and was to serve as an email ad network for publishers of newsletters and email lists. These clients can incorporate ads from marketers, [...] more...

Spotlight

AdMob: Google’s Move Into Mobile Fray Helps UsADOTAS EXCLUSIVE – AdMob offers the biggest mobile advertising marketplace on the planet — and the company was founded just [...] more...