email-marketing



Has Google Grid View Killed the Subject Line?

Written on
April 16th 2014
Author
Matt Keiser

ADOTAS – Hallelujah! With the most recent improvement to Gmail, Google has done more than just introduce a new way for users to engage with the marketing messages that arrive in their inbox. They’ve made possible something that email marketers everywhere have only dared dream of: optimizing to the open in ... more...

OPINION: Google is Turning Gmail into ‘Ginterest’

Written on
April 1st 2014
Author
Dave Hendricks

ADOTAS – It’s now called “Ginterest.” April Fools. That is not exactly what happened, but if you check your Gmail Web Client (and who doesn’t do that 10 times a day), you’ll see the marriage of Parallax, Gmail and Pinterest in your promotions tab. Oops, Google has done it again. Where Google has ... more...

More Acquisition News: Criteo/Tedemis, Sprinklr/Dachis Group

Written on
February 20th 2014
Author
Mike Daly

ADOTAS – Facebook’s $19 billion grab of WhatsApp might be the week’s biggest acquisition, but two other big deals were consummated over the last couple of days. Criteo Acquires Tedemis Digital performance advertising company Criteo, today announced it has acquired the Paris-based Tedemis, a leading provider of real-time opt-in personalized email marketing ... more...

Thanks, Google: Cashing In on Gmail Caching

Written on
January 24th 2014
Author
Matt Keiser

ADOTAS – Last month, Google announced that it was going to be making a few changes to Gmail: Gmail will automatically display images in emails viewed on both the Web version of Gmail and on mobile devices when viewed within Gmail’s app, unless users choose not to allow it. This means ... more...

BlueHornet Networks Hires Ex-Acxiom Exec as New VP/GM

Written on
January 22nd 2014
Author
Adotas

SAN DIEGO, January 22, 2014 (ADOTAS) – BlueHornet Networks, Inc., the email marketing provider from Digital River, Inc., announced today the appointment of Mike Biwer as its vice president and general manager. Mike will lead the BlueHornet organization’s global strategy, sales and marketing, product management, technology and operations functions. “Our company ... more...

EXCLUSIVE: An Inside Look Into AdStation’s Products and Business Strategies for 2014

Written on
January 8th 2014
Author
Adotas

ADOTAS – AdStation, Adknowledge’s email channel, recently  invited us over to share with us their plans and products for 2014.  What follows is a firsthand account of what we learned during our visit. To begin with, AdStation is launching new products in 2014 while simultaneously taking all of their email offerings ... more...

Gmail Image Changes: What It Means for Marketers

Written on
December 16th 2013
Author
Loren McDonald

ADOTAS – Last week, Gmail announced some big changes regarding images in emails. Now, users will see all images displayed in their messages automatically across desktop, iOS and Android. Instead of serving images directly from their original external host servers, Gmail will now serve all images through Google’s own secure proxy ... more...

Email Marketing: What Worked and What Didn’t for Cyber Weekend

Written on
December 2nd 2013
Author
Adotas

ADOTAS — Automated marketing software provider Bronto today published an analysis of the best, brightest and sometimes bizarre retailer email marketing campaigns during Holiday 2013. The first volume includes 24 retailer email samples and insights from the week leading up to Black Friday and Cyber Weekend, covering the following topics: Black Friday Early Access Black Friday and Cyber Monday ... more...

Black Friday Becomes ‘Mobile Friday’

Written on
December 2nd 2013
Author
Mike Daly

ADOTAS — Online shopping on Black Friday a hit with 16% sales growth compared to Black Friday 2012, according to the Custora Pulse. The Custora High-Growth E-Commerce Index, including 50 of the fastest growing online retailers, grew by 40% vs 2012. Custora’s Black Friday Online Shopping Highlights: Black Friday was “Mobile Friday”, with almost 40% of all online shopping done on ... more...

Adknowledge Announces Launch of ‘AdStation International’

Written on
November 25th 2013
Author
AdotasWire

KANSAS CITY, Mo., November 25, 2013 (ADOTAS) – Adknowledge is pleased to announce the launch of AdStation International, a global extension of its previously U.S. only email network, which will cater to high-quality international advertisers and publishers. AdStation International will initially launch in the UK, with other countries being added ... more...