Adotas

Where media buyers start online



email-marketing



MediaWhiz on Hiring Rampage

Written on
May 2nd 2008
Author
Kathleen

ADOTAS – MediaWhiz, a results-driven interactive marketing company, has announced a series of senior appointments in their New York, Atlanta and Ft. Lauderdale offices. Randy Bourgeois joins the company’s Atlanta office as general manager of LeadVIP, MediaWhiz’s premium lead marketplace. Bourgeois brings to the table a decade of experience in the [...] more...

MediaWhiz Snaps Up LeadROI’s Management System

Written on
April 9th 2008
Author
Kathleen

ADOTAS – Online marketing company MediaWhiz today announced that it has acquired LeadROI’s Lead Management System. The company says its new system will enhance MediaWhiz’s lead generation service offerings and help clients manage and optimize their lead-generation campaigns. “The LeadROI technology acquisition provides MediaWhiz with a powerful new platform that makes [...] more...

Campaigner’s Luc Vezina Boosts The Message Of Email Marketing

Written on
January 22nd 2008
Author
Editor

Campaigner is an email marketing company that is modifying the way advertisers look at direct marketing proving that a campaign’s ROI could be shot through the roof with something as simple and personal as an email. The Vice President of Marketing and Product Management for Campaigner, Luc Vezina took some [...] more...

E-Mail ROI Is Falling

Written on
November 8th 2007
Author
DM Confidential

Though the return on investment garnered from e-mail marketing operations is still healthy, there has been a downward trend in recent years, and it is forecasted to continue through 2007 and 2008.  This is according to the U.S. Direct Marketing Association. In 2005, e-mail marketing ROI was $57.25 for every dollar [...] more...


Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...

Adotas Partnership