email-marketing



Return Path Aims to Better Measure Consumer Brands’ Marketing Performance with New Patent

Written on
September 30th 2014
Author
Adotas

Return Path, a premium email marketing company, has recently been awarded a patent for measuring inbox placement. The patent was issued for incorporating multiple data sources into a method and system for monitoring the deliverability of email and specifically for determining how each is applied to measure inbox placement rates. According ... more...

Want Greater Direct Mail Success? Use Big Data to Determine Your Ideal Target Audience

Written on
July 22nd 2014
Author
Robert Cordray

Digital marketing may be the new buzzword, but the undeniable fact is that direct mail marketing still works. And the better a business knows its potential clients and customers, the more successful the direct mail marketing campaign will be. The challenge is to dig down past the surface demographics to uncover ... more...

WATCH: LiveIntent CEO Discusses the Impact of Gmail Changes on Email Marketing

Written on
May 14th 2014
Author
Adotas

ADOTAS – Adotas correspondent Mari White recently chatted with Matt Keiser (pictured), CEO of email advertising company LiveIntent, about ad-tech industry trends. In this segment, Matt discusses how recent changes Google has made to Gmail and how they have been beneficial to companies like his. Subscribe to the free Adotas.com Newsletter ... more...

Has Google Grid View Killed the Subject Line?

Written on
April 16th 2014
Author
Matt Keiser

ADOTAS – Hallelujah! With the most recent improvement to Gmail, Google has done more than just introduce a new way for users to engage with the marketing messages that arrive in their inbox. They’ve made possible something that email marketers everywhere have only dared dream of: optimizing to the open in ... more...

OPINION: Google is Turning Gmail into ‘Ginterest’

Written on
April 1st 2014
Author
Dave Hendricks

ADOTAS – It’s now called “Ginterest.” April Fools. That is not exactly what happened, but if you check your Gmail Web Client (and who doesn’t do that 10 times a day), you’ll see the marriage of Parallax, Gmail and Pinterest in your promotions tab. Oops, Google has done it again. Where Google has ... more...

More Acquisition News: Criteo/Tedemis, Sprinklr/Dachis Group

Written on
February 20th 2014
Author
Mike Daly

ADOTAS – Facebook’s $19 billion grab of WhatsApp might be the week’s biggest acquisition, but two other big deals were consummated over the last couple of days. Criteo Acquires Tedemis Digital performance advertising company Criteo, today announced it has acquired the Paris-based Tedemis, a leading provider of real-time opt-in personalized email marketing ... more...

Thanks, Google: Cashing In on Gmail Caching

Written on
January 24th 2014
Author
Matt Keiser

ADOTAS – Last month, Google announced that it was going to be making a few changes to Gmail: Gmail will automatically display images in emails viewed on both the Web version of Gmail and on mobile devices when viewed within Gmail’s app, unless users choose not to allow it. This means ... more...

BlueHornet Networks Hires Ex-Acxiom Exec as New VP/GM

Written on
January 22nd 2014
Author
Adotas

SAN DIEGO, January 22, 2014 (ADOTAS) – BlueHornet Networks, Inc., the email marketing provider from Digital River, Inc., announced today the appointment of Mike Biwer as its vice president and general manager. Mike will lead the BlueHornet organization’s global strategy, sales and marketing, product management, technology and operations functions. “Our company ... more...

EXCLUSIVE: An Inside Look Into AdStation’s Products and Business Strategies for 2014

Written on
January 8th 2014
Author
Adotas

ADOTAS – AdStation, Adknowledge’s email channel, recently  invited us over to share with us their plans and products for 2014.  What follows is a firsthand account of what we learned during our visit. To begin with, AdStation is launching new products in 2014 while simultaneously taking all of their email offerings ... more...

Gmail Image Changes: What It Means for Marketers

Written on
December 16th 2013
Author
Loren McDonald

ADOTAS – Last week, Gmail announced some big changes regarding images in emails. Now, users will see all images displayed in their messages automatically across desktop, iOS and Android. Instead of serving images directly from their original external host servers, Gmail will now serve all images through Google’s own secure proxy ... more...