email-marketing
Viral emails push into social networks
ADOTAS — I almost always hate forwarded emails unless they give me needed information. But I probably wouldn’t be as annoyed if they popped up on my Facebook page. Because I can scroll pass and get a little more information as well as not feel as overwhelmed as I do when [...] more...
Email marketing still a mystery to some
ADOTAS — Testing? What’s that? Despite data showing that testing and optimization increases ROI, e-mail marketing agency eROI recently found that 37.1% of US e-mail marketers did not test their e-mail campaigns at all. According to eMarketer, the most common reason for those who didn’t test was that they did not [...] more...
Goodmail Reels in $20M
ADOTAS – Cha-ching! Goodmail Systems, the creator of CertifiedEmail, has raised a $20 million round of financing led by Bessemer Venture Partners. DCM, Emergence C Capital Partners and Softbank Capital also participated in the round. The funding comes on the heels of a major milestone for the CertifiedEmail standard, which [...] more...
Paper-Loving Paramount Goes Digi
ADOTAS – In yet another tacit acknowledgment of the slow death of print advertising, a commercial printing company, Paramount Printing, has re-branded itself as Paramount Performance Marketing and begun offering “fully-integrated marketing solutions,” the company said. Most recently, Paramount invested in technologies that aim to take direct mail to the [...] more...
Email Rendering: Test Your Way to Success
ADOTAS EXCLUSIVE — Email Rendering is one of those deliverability areas that many marketers may overlook for compliance and best practice adoption. This month I am going to discuss four main issues pertaining to email rendering and suggest some tips and best practices for you to optimize your design value [...] more...
PhindMe Unveils Free Mobile Marketing Tools
ADOTAS – Mobile tech shop PhindMe is providing free mobile marketing tools with its new product, dubbed Everywhereigo. The company pitches it as a suite of easy-to-use mobile marketing tools (including text messaging options) aimed directly at businesses and groups of all sizes. A basic no-cost version is available at [...] more...
Four UXD Commandments for the Interactive World
ADOTAS EXCLUSIVE — Though Jimi Hendrix may have made the phrase “Are you experienced?” famous, it is quickly becoming the rally cry of the interactive world. User Experience Design (UXD) is not new, but its adoption and usage has been making some strong transformations lately. For someone like me, marrying the [...] more...
Marketo Unmasks New Email Delivery Solution
ADOTAS – Lead management vendor Marketo has enhanced its email deliverability solutions with the goal of giving marketers a more powerful way to reach the inbox of prospects and customers. “All the creativity and planning that goes into a targeted email marketing campaign is meaningless if marketers’ emails don’t reach their [...] more...
M&A Round-Up: ClickSquared, AMP, Bonnier Go to Market
ADOTAS – Lead generation and email marketing shop ClickSquared purchased the U.K.-based online marketer Rocket Science in a bid to expand in Europe. Financial details were not disclosed. All 27 employees of Rocket Science will be folded into ClickSquared and report directly to Andrew Campbell, the managing director of [...] more...
Intrepid Investments Acquires Q Interactive
ADOTAS – Tech-focused merchant bank Intrepid Investments, LLC has snapped up digital marketing provider Q Interactive in a bid to boost its growing portfolio of data-driven interactive shops. Intrepid bought Q Interactive from Landmark Communications. Financial details were not disclosed. Q Interactive operates the Internet’s largest post registration-based lead gen network. [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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