email-marketing
Freshen Up Your Email Template for the New Year
GRAPHICMAIL – Smart email marketers are not afraid to try new things and analyze their campaigns to look for ways to improve. The turn of the calendar is a good time to toss that tired old email template or rework it to begin the new year with a refreshed look for [...] more...
Case Study: Maggiano’s Little Italy Turns Data Into Engagement
ADOTAS - It’s crucial to know your type… and also to know what type is normally drawn to you. I’m not really musing on the mistakes I’ve made in my romantic life, or at least, no more than usual. Right now, I’m actually talking about when a company wants to think [...] more...
Best Email Marketing Campaign To Be Named By Web Marketing Association
ADOTAS – The Web Marketing Association judges will select the best email advertising campaigns in 86 industries as part of their 10th annual IAC (Internet Advertising Competition) Awards. “Email marketing is the workhorse of online marketing for many companies trying to maintain an ongoing relationship with customers and prospects,” said William [...] more...
Beyond the Silo: Email Marketing for Today
ADOTAS – According to independent industry research firm Forrester Research, “Marketing organizations have historically acquired point solutions to fulfill specific pain points. This technology accumulation strategy has a critical downside: Managing disparate technologies not only drains resources, but eventually becomes an obstacle to optimizing customer experiences and accountability.” Nowhere are the [...] more...
Case Study: Act-On Ramps Up HA Advantage’s Email Marketing
ADOTAS – It’s quite the quandary — as a startup, the key to building business is getting the good word out. However, limited resources (such as a small staff) can easily stifle marketing efforts. That’s where a company like Portland, Ore.-based Act-On Software, which focuses on marketing automation and CRM management for companies large and [...] more...
Viral emails push into social networks
ADOTAS — I almost always hate forwarded emails unless they give me needed information. But I probably wouldn’t be as annoyed if they popped up on my Facebook page. Because I can scroll pass and get a little more information as well as not feel as overwhelmed as I do when [...] more...
Email marketing still a mystery to some
ADOTAS — Testing? What’s that? Despite data showing that testing and optimization increases ROI, e-mail marketing agency eROI recently found that 37.1% of US e-mail marketers did not test their e-mail campaigns at all. According to eMarketer, the most common reason for those who didn’t test was that they did not [...] more...
Goodmail Reels in $20M
ADOTAS – Cha-ching! Goodmail Systems, the creator of CertifiedEmail, has raised a $20 million round of financing led by Bessemer Venture Partners. DCM, Emergence C Capital Partners and Softbank Capital also participated in the round. The funding comes on the heels of a major milestone for the CertifiedEmail standard, which [...] more...
Paper-Loving Paramount Goes Digi
ADOTAS – In yet another tacit acknowledgment of the slow death of print advertising, a commercial printing company, Paramount Printing, has re-branded itself as Paramount Performance Marketing and begun offering “fully-integrated marketing solutions,” the company said. Most recently, Paramount invested in technologies that aim to take direct mail to the [...] more...
Email Rendering: Test Your Way to Success
ADOTAS EXCLUSIVE — Email Rendering is one of those deliverability areas that many marketers may overlook for compliance and best practice adoption. This month I am going to discuss four main issues pertaining to email rendering and suggest some tips and best practices for you to optimize your design value [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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