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Spend More, Spend Better … See ROI Rise

Written on: July 28th 2008
Author: Wister Walcott

ADOTAS EXCLUSIVE — In today’s economic climate, many marketers are understandably looking for ways to cut their spend. But there’s one area marketers should be increasing their budgets: search engine marketing. The truth is, you can’t afford NOT to increase your search marketing spend – because SEM consistently delivers the [...] more...

Military Looks for a Few Good Women … Online

Written on: April 21st 2008
Author: Kathleen

ADOTAS – The Marines and the Navy are launching a guerrilla war to recruit women … online and elsewhere. Recruiting in general has become increasingly difficult in the face of a long and increasingly unpopular war, and The New York Times reports today that the Marine Corps is running ads [...] more...

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