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Sizmek Presents Ads of the Week: September 29th – October 3rd

Written on
October 3rd 2014
Author
Sizmek

As the glitz of Advertising Week NYC comes to a close and Oktoberfest kicks off, we thought we’d showcase a little campaign glamour of our own. This week’s ad picks represent icons of fashion, fragrance and luxury automobiles from around the globe. Country: Germany Advertiser: De Fragrance & Beauty Media Agency: ... more...

Hearst Unveils Native Ad Units for Mobile

Written on
May 29th 2013
Author
Richard L. Tso

ADOTAS — Native ads have been getting a lot of buzz lately as the next evolution of advertising, blurring the lines between promotional and editorial content. While online and mobile display is still witnessing double-digit annual growth, according to recent polls, consumers, and especially teens, are tuning out traditional banners ... more...

Steven Swartz Takes The Helm of Hearst Corporation as CEO

Written on
March 31st 2013
Author
Richard L. Tso

ADOTAS – It’s official: Steven Swartz will succeed Frank Bennack, Jr. as the new CEO of Hearst Corporation effective June 1, 2013. Swartz, who was named the company’s president only last December, is being elevated at a pivotal time for the media industry, facing a digital transition that is transforming ... more...

Hearst Revamps Online Magazines for Mobile Generation

Written on
February 12th 2013
Author
Richard L. Tso

Publishing powerhouse Hearst is embarking on a new strategy to change the way people consume editorial content, also giving rise to providing more integrated brand experiences offered by advertisers. Over the next several months, Hearst Digital Media’s portfolio of magazines will be getting a new look and feel. The publisher is ... more...

Magnify.net and The AOL On Network Partner to Provide Premium Video Content, Revenue

Written on
September 20th 2012
Author
Press Release

NEW YORK (September 20, 2012) —Magnify.net, a leading provider of cloud-based video curation solutions to online publishers, brands, and ad networks, today announced that The AOL On Network’s vast library of nearly 420,000 high-quality videos will be available to video curators using the Magnify platform. “We are extremely proud of the important ... more...