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eliot_spitzer

MetaReward Undergoes Massive Layoffs

Written on: April 13th 2006
Author: Editor

It was revealed this week that MetaReward, a subsidiary of Experian and one of the more familiar names in incentive marketing, is removing itself from the rewards business. According to several sources, the company is undergoing massive layoffs, either due to overcrowding in the space, or as a reaction to [...] more...

Yahoo Tied to Direct Revenue Amidst Legal Battle

Written on: April 13th 2006
Author: Editor

New documents coming forth in Eliot Spitzer’s lawsuit against Direct Revenue suggest that Yahoo Search accounted for a sizeable portion of the adware company’s income last spring. According to an email dated June 2, 2005, revenue from Yahoo Search ads totalled $226,964 in April, $193,944 in May, and $180,000 [...] more...

Spitzer Takes Aim at Direct Revenue

Written on: April 4th 2006
Author: Editor

Just months after declaring it has wiped its hands clean of its nefarious adware practices, Direct Revenue is now facing the wrath for past misdeeds thanks to New York Attorney General Eliot Spitzer. Just like his previous actions against similar firms like Intermix, Spitzer is alleging that DR surreptitiously installed [...] more...

Spitzer Receives iPod, Exonerates Company of Charges

Written on: March 31st 2006
Author: Editor

APRIL FOOLS In a major legal reversal, New York Attorney General Eliot Spitzer has rescinded all court actions he previously filed against Gratis Internet, operator of giveaway websites such as FreeiPods.com and FreeDVDs.com. The company, which was last week found guilty of violating privacy clauses on its website and selling the [...] more...

Spitzer Sues Gratis Internet for Massive Privacy Breach

Written on: March 23rd 2006
Author: Editor

This morning New York Attorney General Eliot Spitzer sued web site operator Gratis Internet for selling the confidential user records of between one and seven million of its customers to three independent email marketers. The Washington, DC-based Gratis Internet, which enticed users to enter their information with giveaway sites like [...] more...

Online Ad Agency Beats Spitzer Rap

Written on: January 12th 2006
Author: Editor

On January 11th, the New York Supreme Court officially dismissed all charges against now-defunct online ad agency Synergy6 and its founder Justin Champion in regards to an ongoing investigation launched by Attorney General Eliot Spitzer in 2003 to determine whether email marketers, including Opt-InRealbig.com and Delta Seven Communications, were guilty [...] more...

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Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...

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